Remove best persona
article thumbnail

Good Reads for B2B Sales - Cold Calling Revisited

ViewPoint

PointClear''s staff and Sales Sphere features relevant blog articles from our digital circles about B2B sales. Social media helps sellers develop a professional persona on a number of ubiquitous communications platforms and disseminate information about their company’s products and services.

article thumbnail

The Key to Sales and Marketing Alignment: Empathy

Varicent

He runs a company called PointClear, and I think they are some of the best in the business of lead generation. My favorite marketing book is called Buyer Personas , and it's by Adele Revella. She's taken buyer personas to the next level. I find her very insightful and she always leaves me thinking.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

By reading books from the best thought leaders in the country, a tremendous amount of insight, strategies, and tactics can be reviewed, and hopefully implemented in your firm. . Ardath goes deeper into developing buyer personas and matching content to buyers throughout their own buying cycles. One of the best books on B2B social media.

article thumbnail

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Best of B2B Marketing. Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle.

Ning 40