Everything Technology Marketing

MARCH 14, 2011

And I also learned a few lessons along the way (some were learned the hard way, but I guess that’s how you learn best). 3) Create buyer personas For many software vendors who have been selling traditional on-premise solutions to customers, this focus on the business buyer and their unique requirements should not be new.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100

Everything Technology Marketing

APRIL 4, 2011

Take the 2011 B2B Content Marketing Survey It may sound easy to create crisp definitions of market segments, buyer personas, and buying stages, and then to build compelling content for each relevant intersection of these three (or more) dimensions. However, the reality of implementing content marketing initiatives is a bit more complicated.

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing Webcast 100

Everything Technology Marketing

MAY 24, 2010

Remember that today's prospects are actively searching for high-value information to help them better understand problems and solutions, make sense of available solutions, select the best fit for their requirements, and ultimately make an informed purchase decision? Now imagine the information customers are finding is yours.

Work Management 100

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Everything Technology Marketing

JULY 10, 2010

Pragmatic Marketing Framework One of the best known frameworks in product marketing is from Pragmatic Marketing. This includes the definition of the buyer personas, how buyers approach buying decisions (buying process) and what messages will influence their perception and decisions at each step (message maps).

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100

Everything Technology Marketing

JANUARY 1, 2011

2 – Focus on content marketing (content mapped to personas, buyer's journey, vertical, etc) Content marketing is going mainstream in 2011. 5 - Focus on sales enablement The best leads and nurturing strategy, however, doesn’t help much if sales can't close the deal.

Work Management 100

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Everything Technology Marketing

NOVEMBER 14, 2009

Who would be the first five, ten or twenty best first targets and why? What kind of people (titles, roles) would be the best initial point of contact inside the customer targets that would accelerate access? The sales enablement tools might include call scripts, presentations for initial meetings, personas, use cases, playbooks, etc.

Planning 100

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