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New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book

Trade Press Services Newsletter

Making It Happen Our latest white paper offers tips for breaking into the publishing industry and becoming a published author. Topics include: Questions Every Author Needs to Answer Exploring Publishing Options Which Publishing Option Is Best for You? The outcome, however, can transform your business and thought leadership.

Paper 311
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White Paper: The Definitive Practical Guide to Influencer Relationship Management

Onalytica B2B

We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy. In a nutshell, our white paper will enable you to understand and do the following: What is influencer marketing and why should you be doing it?

Paper 0
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People Don’t Read Your White Papers. Who Cares?

The Point

This functionality not only generates additional insights for marketers as to just how much of their content prospects are actually reading, but also enables more sophisticated lead qualification methods, for example: granting higher lead scores when an individual prospect reads more than say, 80 percent of a white paper. via @spearmktg.

Paper 193
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5 Essential Sales Enablement Best Practices to Speed Up Sales Cycles

Act-On

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. Fortunately, a few sales enablement best practices can set you on the right path to hitting your goals. As a result, they research how to best align content with a buyer’s journey.

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What Is the Gemini Effect in B2B Marketing?

Download this white paper from B2B loyalty experts, Reward Paths, to gain some experience-based insight on how best to approach this unique characteristic. Or do they select a reward that is beneficial to their business or the associates who work for them? The answer may surprise you.

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Generate More Leads With These 3 White Paper Landing Page Examples

Unbounce

White papers are content marketing powerhouses for business-to-business (B2B) companies. We’re not just sayin’ it: 62% of the most successful B2B marketers think white papers are the most valuable type of content. On the customer side, 71% of B2B buyers use white papers to inform their purchases. What’s a White Paper?

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WriteSpark: Best Blog Posts about White Papers

WriteSpark

This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Set the purchasing agenda with white papers. Crafting White Paper 2.0

Paper 120