Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). It prizes organic growth, fosters lower customer acquisition costs and focuses on faster time to value realization for customers. This leads to organic growth and increased adoption. Who’s doing it right?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

ClearVoice

JULY 26, 2022

You might love organic social media and could publish Instagram Reels all day, every day. However, the best marketing plans include a pinch of paid marketing and a dash of organic marketing. Developing a paid and organic content strategy will prove to be most beneficial for your brand. What is organic marketing?

Paid Content 52

Paid Content Organization Paid Search Agency Practices 52

Launch Marketing

APRIL 26, 2023

What does it take to get a product from ideation to market saturation? The answer is a well-defined B2B product launch marketing strategy. Each plays a critical role in the product launch marketing strategy. If they do not align or support each other, they will often not help achieve success with the new product.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy B2B Marketing Product 117

Oktopost

JUNE 2, 2022

Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Arguably, one of the most important traits of a product marketer is being a good listener. If you do not know what your customers want or need from you, then your product will most certainly fall short of expectations and your business will fail.

Twitter 125

Twitter Product Planning Transparency 125

Martech

MARCH 25, 2024

We’re still in the dark about how large of an impact the AI-generated answers will have on organic traffic. Dig deeper: How one tech company is doing marketing without cookies Wikipedia was another winner, appearing in the top 20 for every category – including being the top or second-best performing domain in 11 categories examined.

Studies 79

Studies Paid Search Agency Google Product 79

Launch Marketing

JUNE 7, 2023

As a downturn has made its way into our economy and is top of mind for all, moving forward with a B2B product launch might not be at the top of the list for many companies. We’re here to tell you it is okay to feel uncertain and have questions about a product launch in this economy. Is the product needed in the market right now?

Product 117

Product B2B Paid Search Agency Buyer Personas 117

InsightSquared

MAY 7, 2019

Top and bottom line performance are totally dependent on the sales organization and its performance. At the highest level, SaaS companies look at sales expense, headcount, sales productivity and SaaS metrics like: The cost of new customer acquisition (CAC). Sales is the Growth Engine. Sales is the engine driving SaaS company value.

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

Zoominfo

OCTOBER 20, 2020

Any way you toss the numbers, it’s shocking: Companies have launched more new products so far in 2020 than in each of the prior two years. Through just September 2020, companies have rolled out 7% more products than in 2019 and 19% more than in 2018. Figure 1 : New product release totals are higher in 2020 than in the prior two years.

Zoominfo 225

Zoominfo Product Advertising Mediums Business 225

Tomorrow People

FEBRUARY 2, 2021

The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. Product marketing superpowers. Product positioning.

Marketing Automation Services 120

Marketing Automation Services Product Enterprise Management Work Management 120

Zoominfo

AUGUST 8, 2018

For many sales reps, productivity is key to sales success. So, if your goal is to increase sales productivity, start by asking how much time you waste on non-selling activities. Consider these statistics: The typical organization spends $24,000 per person on improving productivity. After all, you’re not a robot.

Product 214

Product Zoominfo Forecasting Statistics 214

Jackie Walts

SEPTEMBER 2, 2020

That’s because when you’re focused on getting things out, organizing probably isn’t a high priority. It’s guaranteed the one day that your lead is soaking up the sun on a beach, your product announcement is delayed and you need to turn off an email. Marketing automation instances can be like dirty closets. How to turn something off.

Marketing Automation Services 66

Marketing Automation Services Marketing Automation Automation Organization 66

Martech

FEBRUARY 22, 2024

With this understanding, the key to success as the orchestrator is sustainable productivity and balance. Dig deeper: 20 ways to make your marketing team more productive Decoding the music of the mind: Brainwaves Imagine for a moment, you are on a boat in the middle of the ocean. But how exactly? Sitting in yet another one-hour meeting?

Product 89

Product Intent Creativity Customer Surveys 89

Zoominfo

JUNE 30, 2021

You’re searching for quality candidates that could potentially have a 10-fold impact on your organization. The passive candidate can be a recruiter’s best friend or their worst enemy. Want To Be More Productive? Maintaining and leveraging a solid talent pool is imperative to being a productive and proactive recruiter.

Product 130

Product Template High Quality Lead Efficiency 130

Zoominfo

JUNE 30, 2021

You’re searching for quality candidates that could potentially have a 10-fold impact on your organization. The passive candidate can be a recruiter’s best friend or their worst enemy. Want To Be More Productive? Maintaining and leveraging a solid talent pool is imperative to being a productive and proactive recruiter.

Product 130

Product Template High Quality Lead Efficiency 130

Zoominfo

APRIL 26, 2018

In an ideal world, sales reps would spend all day sending emails, taking calls, and ultimately, doing what they do best—selling. The best sales reps have developed an arsenal of productivity hacks to balance the administrative work with the actual sales process. Keep reading for fifty-one important sales productivity statistics!

Statistics 197

Statistics Product Peer-to-peer Work Management 197

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. But what exactly is it, and how can it help with product marketing? Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Zoominfo

SEPTEMBER 1, 2020

So, while some recruitment best practices can be time consuming, they will undoubtedly save you time (and money) in the long run. The passive candidate — a recruiter’s best friend or worst enemy. At the end of the day you’re searching for quality candidates that could potentially have a 10 fold impact on your organization.

Product 165

Product Template High Quality Lead Efficiency 165

Tomorrow People

DECEMBER 2, 2020

A guide to the key principles of product marketing, what it involves, and how it delivers for organizations. In the past few years, a relatively new discipline has emerged, bringing together aspects of product strategy, sales, customer success, and marketing. The rise of product marketing. What is product marketing?

Product 156

Product Planning Buyer Personas Paid Search Agency 156

Tomorrow People

NOVEMBER 26, 2020

Imagine you’re asked to define “SaaS product marketing.” But, experienced marketers find it difficult to agree on a definition for “product marketing.”. But, there’s another reason product marketing defies clear definition. Product" can mean something broad or specific. Product” also implies a one-time sale.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Product 156

Salesforce Marketing Cloud

FEBRUARY 28, 2024

Ice cream brand Enlightened made the most of their relationship with rock band Metallica to speed up product innovation. Plus, Enlighten’s innovation efforts brought in Salesforce partners, making it a model for AppExchange product success. In 2024, product innovation is a necessity.

Product 59

Product Marketing & Strategy Work Management Marketing Management 59

Launch Marketing

AUGUST 10, 2022

They clearly outline the target audience and ideal buyers for the product. Understanding characteristics such as buyer pain points and preferences will help an organization define messaging that will resonate, identify types of content to deliver and pinpoint mediums that will perform best when delivering content.

Buyer Personas 115

Buyer Personas Product B2B Psychographics 115

Zoominfo

AUGUST 25, 2020

Everyone wants to be efficient and productive. But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity Even the most disciplined employees face productivity roadblocks. So, You Want to Improve Marketing Productivity? We write it on our resumes.

Product 130

Product Work Management Marketing Management Planning 130

Buffer

SEPTEMBER 8, 2022

In this article, we’ll dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts. ” Although you can’t force productivity onto creativity, you can improve other parts of the process of publishing your content.

Practices 119

Practices Product Top of Funnel Creativity 119

Zoominfo

MARCH 5, 2018

Sales and marketing alignment not only improves the relationship between departments, but it also boosts sales productivity and overall results. If you work in marketing and want to help your sales counterparts increase their productivity, keep reading! Four things your marketing department can do to increase sales productivity: 1.

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

Adobe Experience Cloud Blog

OCTOBER 16, 2020

A big part of this is ensuring that your team productivity and company culture remain intact. Keep Productivity Alive. Taking the time to send an email or highlight an accomplishment during a video chat will reinforce productivity in a positive way. Remote work isn’t a new concept. Keep Creativity Alive.

Product 158

Product Paid Search Agency Companies Work Management 158

Sprout Social

AUGUST 31, 2022

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Identify the best platforms for your brand. Understand your best times to post.

Social Media 103

Social Media Work Management Marketing Management Organization 103

Convert

NOVEMBER 13, 2023

Growing a successful product means constantly adapting to your users’ needs. Product experimentation is key to this. It’s a tool for testing and improving your product while you continuously develop it. Why Is Product Experimentation Essential in Today’s Climate? Let’s get started!

Product 52

Product Lead Ranking A/B testing Sample 52

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products? Why sell digital products?

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Salesforce Marketing Cloud

JANUARY 9, 2023

No matter where in the world you do business, your customers know you by your products. The rules you set regarding how they can use those products directly affects how much people trust you. What’s the connection between ethical innovation, inclusion, and products? Why you need a global product policy. Sign up now.

Product 98

Product Ethics Communities Intent 98

SmartBug Media

NOVEMBER 9, 2023

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog post will explore the latest product updates and how they can benefit your business. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 59

Hubspot Product Industry CMS Paid Search Agency 59

SmartBug Media

SEPTEMBER 15, 2023

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog will explore the latest product updates and how they can benefit your business. The best part? Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 59

Hubspot CMS Development Marketing AI Product 59

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Ahrefs

NOVEMBER 9, 2022

organic search clicks in a month, making up a massive 160% year-over-year growth: Like many other successful affiliate websites, it started by just reviewing televisions. It’s best known for its straight-to-the-point, … Read more › As of October 2022, the website drives approximately 9.5M

Case Study 114

Case Study Case Studies Studies Television marketing 114

Engagio

SEPTEMBER 13, 2023

Now you’re probably thinking the key to getting great product reviews like these is to have a great product. In B2B, the secret to great product reviews is ensuring your customers achieve and recognize success. Implemented a more robust product/engineering feedback loop. And you’re not wrong. That’s a given.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Seismic

NOVEMBER 17, 2023

This week’s Microsoft Ignite 2023 conference focused on how organizations can reimagine the way they work. Throughout the event, Microsoft featured strategic partner organizations that are helping drive the next wave of efficiency and innovation. Basically, my productivity just goes through the roof.”

Product 59

Product Advertising Agencies Training Conference 59