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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Tuesdays and Wednesdays are the best days to send emails.

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10 A/B Testing Ideas For Your Email Campaigns to Optimize Them For Best Conversions

SendX

Are you looking to refine your current marketing strategy? These suggestions will give your email campaigns the clarity and direction they deserve.

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Better Process Mapping Reveals Opportunities to Optimize for Profitability

Vision Edge Marketing

3 Reasons to Engage in Process Mapping If you care about enhancing efficiency and productivity, reducing costs, minimizing errors and risk, and optimizing results, process management matters. By continuously refining and optimizing processes, organizations can drive efficiency, productivity, and customer satisfaction.

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10 Best Google Optimize Alternatives for 2023 via @sejournal, @lorenbaker

Search Engine Journal

Here’s a look at some of your alternatives to Optimize. The post 10 Best Google Optimize Alternatives for 2023 appeared first on Search Engine Journal. Google’s freemium web analytics and testing tool is being discontinued.

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.

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Voice Search Optimization: How to Rank Higher in Voice Assistant Queries

Webbiquity

With the increasing popularity of voice assistants like Siri, Alexa, Cortana, and Google Assistant, voice search optimization has become a vital element of a robust SEO strategy. Understanding the Rise of Voice Search The expanding use of voice search , particularly for local search, makes understanding and optimizing for it essential.

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11 ChatGPT Prompts for Super-Optimized Copywriting

Marketing Insider Group

Our journey with AI has been full of learning curves, and we’ve become quite adept at crafting prompts that get the best out of ChatGPT. Creating SEO-Optimized Product Descriptions Writing product descriptions that both captivate readers and satisfy search engines is an art.

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The Modern Customer Success Playbook

This customer success playbook outlines best in class data-driven strategies to help your team successfully map and optimize the customer journey, including how to: Build a 360-degree view of your customer and drive more expansion opportunities. But where do you start?

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The Best Sales Forecasting Models for Weathering Your Goals

It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Every sales forecasting model has a different strength and predictability method. Your future sales forecast? Sunny skies (and success) are just ahead!

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4 Cardinal Keys to Mastering ABM Measurement

Speaker: Steve Robinson, Founder and CEO of Brilliant Metrics

Join Steve Robinson as he breaks down the 4 key metrics he has found work best for determining success behind ABM programs as well as the diagnostic indicators you can use to optimize your programs in near real-time. The best metrics for measuring success vs. making incremental improvements (hint: they're not the same).

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11 Email Deliverability Strategies to Reach the Inbox

Data Axle’s deliverability experts developed this guide to help you overcome the challenges that stand in the way of optimal inboxing. Real-world examples from 9 companies applying deliverability best practices. You’ll learn: The most common deliverability issues and why they happen.

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What's Working Now: ABM + Demand Gen

Speaker: Paul Slack, Vende Digital CEO

Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize revenue impact How to get started Get your burning questions answered during our live Q&A session!