best Opt-in Related Topics 
Marketing Interactions
MAY 23, 2018
How will you get your target audience to opt-in to your SMS campaign? There are also regulations which mean you have to disclose a few things when asking people to opt-in. Best practices advise 2 to 4 messages per month. You also have to tell them how to opt-out, should they so choose (e.g. This shouldn’t be new to you.
Marketing Interactions
MAY 21, 2018
Use the “And Then” process to construct your conversation: The best way to create a conversational narrative is to decide what you want to share and then keep asking what’s next based on what you want them to do. Text messaging in business is often thought of as purely transactional. After each step you start with “and then” and keep going.
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