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Opinionated Content Marketing: Why You Should It?

Marketing Insider Group

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. Share your opinions as long as they are informed, based on experience, and seek to help your customers. Lots of Successful Brands Have Strong Opinions. So go for it!

Opinions 309
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Opinion: Ensuring every woman is seen

Televerde

It appears that, despite their best intentions in other areas of DE&I, the struggles of incarcerated and formerly incarcerated women remain largely invisible to them. The post Opinion: Ensuring every woman is seen appeared first on Televerde. Their silence on these matters is palpable.

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Turning B2B Influencers into Key Opinion Leaders

Atomic Reach

Key Opinion Leaders, better know as KOLs, often provide brands the competitive edge needed to win. Opinions vary on what makes key opinion leaders distinct from influencers. Forbes Council Member Rafael Schwarz draws a helpful distinction between experts, influencers, and key opinion leaders. their initial investment.

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Writing About Ideas: Sharing Opinions Nurtures Brand-Consumer Relationships

ClearVoice

These articles are celebrated for their sound reasoning, moral purpose and ability to influence public opinion. We’ve made contrarian opinions part of our brand, and it’s helped us stand out when every other blog is saying the same thing,” Gabbert says in a WordStream blog post. Do share the opinionated nature of the content.

Opinions 114
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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity

” And according to Sprout Social , after LinkedIn, Twitter is second among a “select few channels that are ‘best’ when it comes to B2B social media…a prime place to spot trends and interact with customers and business influencers alike.” 4/7 World’s Best Dad. On the Other Hand. In that order.”

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When Brands Voice an Opinion: How to Take a Stand Without Losing Your Audience

ClearVoice

With the constant barrage of news and opinions on social media, it can be challenging for brands to know whether — and how — to speak up about controversial topics. How can your brand voice an opinion on something controversial without alienating your audience? 9 best practices for dealing with hot topics.

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Expert Opinion: CRM featuring Michelle Cirocco

Televerde

Michelle Cirocco featured contributor to the Martech Exec article, Crème de la CRM: Leveraging Customer Relationship Management to Deliver the Best Customer Experiences, shares her opinion on navigating the future of CRM technology. Expert Opinion: CRM featuring Michelle Cirocco. Expert Opinion: CRM featuring Michelle Cirocco.