best Opinions Related Topics 
Chris Koch
SEPTEMBER 29, 2011
It’s best to address a problem before customers realize that it’s a problem. The best thought leadership pieces are bold and attack conventional wisdom. Thought leadership is little more than an interesting opinion unless it is backed up with data and case studies. Here’s what I have so far. Provocative. Differentiated.
Chris Koch
SEPTEMBER 29, 2011
It’s best to address a problem before customers realize that it’s a problem. The best thought leadership pieces are bold and attack conventional wisdom. Thought leadership is little more than an interesting opinion unless it is backed up with data and case studies. Here’s what I have so far. Provocative. Differentiated.
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Chris Koch
NOVEMBER 24, 2009
The best documents don’t just tell employees what not to do; they also tell them what they should be doing to further the marketing goals of the company. is the personal [Blog, Space …] of [Name] and only contains my personal views, thoughts and opinions. Social media is not just a place for broadcasting opinions. This [Choose.
Chris Koch
SEPTEMBER 23, 2011
Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. The best truly “social” interactions I see on Twitter are organized chats. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. So I treat Twitter like a reporter rather than a cocktail party host.
Chris Koch
SEPTEMBER 23, 2011
Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. The best truly “social” interactions I see on Twitter are organized chats. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. So I treat Twitter like a reporter rather than a cocktail party host.
Chris Koch
OCTOBER 16, 2009
But I’d like to hear your opinions. Readers will assume that corporate bloggers will sanitize their opinions and do what they can to promote their companies. That runs counter to the spirit of the best blogs. The subject matter experts have independent blogs or speak through third-party platforms like Linked-In, etc.
Chris Koch
APRIL 10, 2009
For example, many companies carry out primary and secondary research and publish it; they may also use that research as the basis for an opinion piece that speculates, based on the research and the experience of subject matter experts, on trends in a market vertical. Is it only focused in knowledge intensive industries?
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