Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Image credit: John Schnobrich on Unsplash According to Shopify , “Revenue from online B2C transactions in the US reached $875 billion in 2022.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

JUNE 14, 2022

Effective face-to-face client sales meetings, whether online or in person, are critical to your B2B operation. With so much information out there, the best ideas can get lost in the shuffle. With that in mind, what’s the best way to plan a successful B2B client sales meeting? Guest post by Dylan Berger. Plan Well Ahead of Time.

B2B Sales 312

B2B Sales Planning Tips B2B 312

Marketing Insider Group

FEBRUARY 1, 2021

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. Source: Pew Research.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Marketing Insider Group

MARCH 31, 2021

Plug into your community both online and off. Whether yours is a small business that focuses on your immediate area or a multinational corporation with local franchises and offices, your customers need to find you online and off. Today, most people start looking for what they need online. Start with Search. Image via Saaslist.

Buyer Personas 329

Buyer Personas SMS Content Communities 329

Webbiquity

APRIL 18, 2023

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C. To achieve that result, it is best to hire a website designer.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Marketing Insider Group

MARCH 11, 2024

In today’s environment, your digital presence offers the best opportunities for generating leads. Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. These should be specific to social media messages so when prospects click on the post, they land on a relevant page.

Top of Funnel 271

Top of Funnel Sales Qualified Leads Leads Lead 271

Martech

FEBRUARY 20, 2024

Search for pain points and related topics online and create content for “content gaps” where customer issues you’re aware of haven’t been addressed with content. By taking advantage of these content opportunities, your brand will be front-and-center when your prospect is looking for an answer online.

Marketing AI 127

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 127

Zoominfo

OCTOBER 20, 2023

Research, outreach, reminders, and tracking all limit the time your sales team has to connect with prospects and solve their problems. Email automation makes the job a lot easier — but your automated emails can’t waste the prospect’s time or come off as hollow or impersonal. It only takes one great cold email to get started.

Zoominfo 130

Zoominfo Marketing Analytics Tools Multi-Channel Outreach 130

Marketing Insider Group

JUNE 13, 2023

Inbound marketing tactics remain the best strategy for lowering your cost per lead. As an evaluation metric, cost per lead calculates what you spent on average to generate a new prospective customer. As an evaluation metric, cost per lead calculates what you spent on average to generate a new prospective customer.

Cost per Lead 240

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 240

Marketing Insider Group

MARCH 29, 2021

Content consumption behavior: Since you’ll need to publish your content where and when they’ll find it, it pays to look at which online – and offline – channels they prefer. Social media analytics can provide deep insights into online behavior. Learn what kind of content best meets your prospects’ needs.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

MARCH 1, 2021

With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. Doing business almost entirely online was a reality long before the coronavirus hit our shores. Be proactive: It’s all about answering questions before a prospect asks.

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Oktopost

SEPTEMBER 12, 2023

But how do you subtly engage your prospects when they are researching solutions online? The best way to identify, target, and convert these invisible leads is by reaching them whilst they’re silently searching for the best solution. Intent data simplifies lead discovery by pinpointing prospects showing buying signals.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Webbiquity

JULY 30, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan. Guest post by Lexie Lu.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

Webbiquity

NOVEMBER 9, 2021

It frequently determines whether your prospective customer wants decides to stick around and learn more, or cross you off the list. These will generally include superlatives like “best,”, “largest,”, “first,”, or “only.” Image credit: Noah Näf on Unsplash. Identify your competitive set.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Webbiquity

JULY 21, 2020

What’s the best time to display a pop-up on your site to help build your email list? The best subject line to use? With this tool, you don’t need to guess; get recommendations for your content based on correlations with what best connects with individual contacts.

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Marketing Insider Group

OCTOBER 27, 2021

With a solid Conversational Marketing strategy in place, you can tap into prospects’ heads, guide leads through your sales funnel , and maintain a high level of satisfaction with existing customers. Building prosperous relationships with clients and prospects doesn’t happen overnight, but you can start working towards them today.

Sales Management 346

Sales Management Conversion Ad Building Marketing & Strategy 346

Zoominfo

JUNE 2, 2021

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. These data points flesh out ideal prospects that you can target. Buying Signals Reveal Interests. Three Kinds of Signals to Help You Prioritize Outreach.

Buy 246

Buy Zoominfo Work Management Marketing Management 246

Webbiquity

MARCH 1, 2022

Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Oktopost

SEPTEMBER 21, 2023

If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. To avoid common pitfalls and excel in social selling, we’ve listed the key social selling mistakes to steer away from and shared some best practices for success.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Hubspot

APRIL 15, 2024

Thoughtfully calculated, well-executed prospecting is central to virtually every successful sales engagement. But as with any other skill, some salespeople have a better grip on prospecting than others — and we, here at the HubSpot Sales Blog, want to do our part to make sure you prospect as effectively as possible.

Allocation 78

Allocation Work Management Trigger Marketing Marketing Management 78

The Lead Agency

APRIL 2, 2024

” If your last look at SEO blog writing best practices predates the panic of AI, you’re due for quite an update. Then Google did what Google does best. It added another acronym to its content guidelines, cutting AI-generated content at the knees and once again redefining what “quality content” looks like online.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

eTrigue

JANUARY 16, 2024

It’s the quality, not the quantity, of your data that will help glean the best results. Clean data helps you: Identify your prospects’ intentions. A clear and aligned picture of all your data, and consequently your prospects, provides the ability to leverage intent data as yet another tool to increase partner engagement.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Koroberi

APRIL 9, 2024

In fact, B2B buyers spend the highest percentage of their buying journey (27%) researching online independently ( Gartner, 2019 ), making search engine optimization (SEO) vital for driving awareness, interest and consideration of your business among prospects. Is it the terminology Arkieva customers and prospects use?

SEO 52

SEO SERP Forecasting Urgency Marketing 52

Inbox Insight

APRIL 22, 2024

This shift in buyer behavior highlights the need for a compelling online presence and a strong lead generation strategy. Surprisingly, a majority of B2B marketers (68%) struggle with lead generation , revealing the intense competition they face in the online marketplace.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

SalesIntel

APRIL 15, 2024

However, the ultimate decision often hinges on which provider is the best ‘fit’ rather than solely on price considerations, indicating an emotional component in the B2B buyer’s decision-making process. Your ICP represents your best-fit customers. Develop high-quality content that answers your prospects’ big questions.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Brandwatch Marketing

FEBRUARY 23, 2024

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. What about companies that, though hugely successful and large, don’t get talked about much online, and perhaps have a lower number of customers? In fact, it can be quite the opposite.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Scoop.it

APRIL 11, 2024

It is any workshop, tutorial, or demonstration taking place online. The inevitable increase in engagement is also ideal for developing an online community as it helps the audience to trust the brand more. It’s a big part of why they have a strong online community of 500,000 marketers. A webinar is a virtual seminar.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

SmartBrief - Marketing

MARCH 5, 2024

The best leaders know a successful business depends on its employees. By boosting productivity, retaining employees and cultivating a talented workforce, businesses build the best foundations for profitability. When employees are clearly valued, they are often motivated to perform their best at work.

Business 93

Business Allocation Lead Scoring Lead Ranking 93

Salesforce Marketing Cloud

OCTOBER 31, 2023

Creating a buyer persona lets you target prospects with key messaging that emphasizes your product’s unique problem-solving value. Find ready-to-buy prospects faster Learn how Sales Cloud can help you score your best leads and prioritize them by how likely they are to close. Here’s how Sales Cloud does this.)

Work Management 119

Work Management Marketing Management Marketing Strategy Marketing & Strategy 119

Salesforce Marketing Cloud

JANUARY 4, 2024

The answer is easy if you take it logically, with these best practices. For example, your ongoing emails can take advantage of when a prospect abandons a web page. A marketer focused on online shopping offers personalized product recommendations based on a lead’s browsing and purchase history. More on that later.)

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Brandwatch Marketing

FEBRUARY 23, 2024

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. What about companies that, though hugely successful and large, don’t get talked about much online, and perhaps have a lower number of customers? In fact, it can be quite the opposite.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Sprout Social

SEPTEMBER 30, 2022

Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. With this strategy, salespeople use social listening to learn what their target audience is talking about online. A well-managed online connection can lead to in-person interactions and eventually closed deals.

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

SalesIntel

DECEMBER 6, 2023

We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. These tools can also help sales teams prioritize leads and streamline communication with prospects and customers, leading to more effective and efficient sales efforts. Sales prospecting is the primary challenge for sales reps.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Adobe Experience Cloud Blog

AUGUST 24, 2020

When we think about a basic sales and marketing process in high-touch businesses, many of the final consideration and decision stage activities are done person-to-person between sales and a prospect. Content is the best way to be helpful, relevant, informative, and timely.

Digital Asset Management 174

Digital Asset Management Webcast Digital Transformation Marketing Management 174

Oktopost

OCTOBER 30, 2023

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers. Recent findings indicate that leveraging intent data yields promising results.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

seo.co

SEPTEMBER 25, 2023

Others attempt to offer not just SEO services, but other online marketing services as well, like PPC advertising campaigns or social media management. Develop your own online presence. Before you find clients, you’ll need to flesh out your online presence. Attract prospects. Close deals. Retain your clients.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

The Lead Agency

JULY 24, 2023

The primary difference is the addition of three more elements for B2B marketers to worry about: People Process Physical Evidence These seven elements represent the key components of a product’s marketing strategy and are crucial to the approval and assimilation of a new product by prospective clients.It

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118