Marketing Insider Group

AUGUST 26, 2015

Back in 2007, I joined SAP to run an online lead generation program. The aim was to get more high-quality leads for sales. The natural instinct of the business was to push product brochures, thinking this would provide a smaller number of more highly-qualified leads. So How Do We Promote Our Products? We can help!

Top of Funnel 100

Top of Funnel Content Marketing High Quality Lead B2B Thought Leadership 100

B2B Marketing Zone Posts

MARCH 3, 2010

Best of B2B Marketing. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. 7 Reasons Every Business Needs to be on Twitter , February 10, 2010. White Paper (50).

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com. Some perceived this "new" practice to be frivolous.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hinge Marketing

OCTOBER 4, 2013

As it turns out, producing content doesn’t necessarily result in new leads and business. There are many firms publishing truly great articles and white papers but those efforts aren’t translating into measurable marketing outcomes. Why isn’t your stellar content attracting new leads?

Webinar Metrics 48

Webinar Metrics Marketing & Strategy Marketing Strategy Content Marketing 48