KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. There is information about every type of social media platform along with the best techniques for fully optimizing yourself or business on a social network.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Hinge Marketing

AUGUST 21, 2014

In a research study of 500 professional services firms, we found striking connections between online lead generation and firm growth and profitability. On the low end of the graph below, representing firms with lower levels of online lead generation, we see profitability of 14-15% of revenue. Consider this.

Lead Generation 48

Lead Generation Generation Leads Lead 48

Outgrow

FEBRUARY 14, 2023

Now that we know what SaaS lead generation is, let’s go over some strategies to generate leads. Some Tried-and-tested SaaS Lead Generation Strategies We will now look into some of the best lead-generation strategies you can apply to get the right leads for your SaaS company.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

ROI 100

ROI Lead Gen Lead Scoring Lead Ranking 100

Hinge Marketing

JUNE 25, 2014

But in the A/E/C space, fewer firms seem to realize that a website can go much farther than that, helping to drive real growth by consistently generating qualified inbound leads. Why invest in a lead generating website? Your bottom line is the most compelling reason to turn your website into a lead generation machine.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

Marketing Insider Group

AUGUST 26, 2015

Back in 2007, I joined SAP to run an online lead generation program. The aim was to get more high-quality leads for sales. The natural instinct of the business was to push product brochures, thinking this would provide a smaller number of more highly-qualified leads. Don’t Believe Me? We can help!

Top of Funnel 100

Top of Funnel Content Marketing High Quality Lead B2B Thought Leadership 100

Hinge Marketing

JUNE 18, 2014

One of the most common mistakes businesses make in differentiation is relying on tired lines like “We have the best people,” to the point that it has become a cliché But that doesn’t mean emphasizing your team is inherently ineffective, and Pariveda shows why. On Twitter or LinkedIn? Employee-Driven Excellence.

Differentiation 48

Differentiation Online Lead Generation Consulting Training 48

Hinge Marketing

MARCH 16, 2015

That’s not inference or wishful thinking – our research shows that firms generating leads online, for example, grow faster. Firm Growth and Online Lead Generation A similar trend holds true for firms that conduct brand and marketplace research.

CMS Development 48

CMS Development Work Management Marketing Management Marketing Automation Services 48

ActiveDEMAND

JANUARY 5, 2018

Companies must ensure they are found in all the major channels their customers are on (Facebook, Twitter, Google, LinkedIn, Reddit, Wall Street Journal, etc.). Full attribution tracking is usually the best solution, especially when used with tags, dynamic content delivery, and general customer analytics data. The bottom line?

Demand Generation Agencies 45

Demand Generation Agencies Demand Generation Demand Generation 45

LEADership

AUGUST 7, 2014

B2B companies are steadily moving share of budget from offline to online marketing and lead generation. The bad news is, most of these companies are still thinking and running their online lead generation campaigns like in the old days, where a strategy was agreed upon and then played out exactly as per the plan.

Lead Generation 40

Lead Generation Landing Pages Generation Budget Programs 40

B2B Marketing Zone Posts

MARCH 3, 2010

Best of B2B Marketing. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. 7 Reasons Every Business Needs to be on Twitter , February 10, 2010. February 2010. White Paper (50).

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? We have resource constraints and we make the best of them. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Webbiquity

JANUARY 17, 2011

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social media networks and blogs consume nearly 25% of people’s time online. At its current rate, Twitter will process almost 10 billion tweets in 2010.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hinge Marketing

JUNE 26, 2016

These techniques include (but are not limited to) content marketing, social media, websites, search engine optimization, online video, email marketing, paid search, and more. Many of these tools work best together: for example, publishing educational content on your firm’s blog and then sharing it to start a conversation on social media.

Work Management 114

Work Management Online Marketing Marketing Management Service 114

Hinge Marketing

DECEMBER 24, 2014

As 2014 draws to a close, I look back at the most important lessons Hinge has learned about professional services marketing during the past year in order to guide you on how to best use marketing to increase your firm’s visibility, growth, and profitability in 2015. On Twitter or LinkedIn? Share your thoughts by commenting below.

Marketing Automation Services 48

Marketing Automation Services Service Sales Qualified Leads Advertising Agencies 48

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum).

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Online Marketing Institute

JULY 31, 2009

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts.

Enterprise Management 40

Enterprise Management Work Management Marketing Management DemandBase 40

PureB2B

JUNE 14, 2016

Turning an offline local marketing strategy into an online lead generation campaign is actually a task that your marketing or sales team can handle with relative ease. With so many online tools available, you don't need to be an IT expert to start reaching your community online.

Lead Generation 62

Lead Generation Paid Content Lead Scoring Lead Ranking 62

Belkins

JANUARY 31, 2021

Outsourcing Your B2B Online Lead Generation It is possible to get a list of warm leads quickly without launching a complex marketing campaign. Profound Analytical Insights into B2B online lead generation Modern technology allows for an in-depth analysis of user preferences.

Lead Generation 100

Lead Generation Conversion Marketing Automation Services Webinar Metrics 100

PureB2B

JUNE 14, 2016

Turning an offline local marketing strategy into an online lead generation campaign is actually a task that your marketing or sales team can handle with relative ease. With so many online tools available, you don’t need to be an IT expert to start reaching your community online.

Lead Generation 48

Lead Generation Paid Content Lead Scoring Lead Ranking 48

Hinge Marketing

OCTOBER 4, 2013

So then how do you go about getting your best stuff in front of the right eyeballs? Cover Your Basic Social Channels – The easiest way to generate a little bit of buzz about your content is to share it on your social media channels. The best example for professional services is to become involved with LinkedIn Groups.

Webinar Metrics 48

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 48

Hinge Marketing

DECEMBER 9, 2013

Even if your client decision makers are not online you can be sure that their staffs and influencers are. As you build up a relationship of trust with your clients and they see that you have their best interests in mind, they will turn to you for a growing range of business advice. On Twitter or Facebook? But take heart.

CPA 48

CPA Cost per Acquisition Planning Work Management 48

Hubspot

SEPTEMBER 1, 2016

From your website itself to your online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). Your website. Blog posts.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78