What is PDCA? (and Why It Matters for Marketers)
Marketing Insider Group
AUGUST 4, 2020
Doing” on a small scale allows us to test MVPs as potential solutions and discover which experiment performs best “in the wild.” In fact, it works best when it’s implemented continuously. During the Plan ning phase, assess the problem, consult with sales and come up with a hypothesis (e.g. “If PDCA in Customer User Stories.
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