Anything Goes Marketing

DECEMBER 15, 2008

The best approach that was brought up in the Answers section in Linkedin is to send emails based on a person's specified interests. Promoting Events in Your Newsletters Another issue that you may deal with is the mix of newsletters, promo offers and event invite emails that you need to send.

RSS 100

RSS Autoresponders Newsletter Display 100

Anything Goes Marketing

SEPTEMBER 25, 2007

If your white paper is good and you've followed the l anding page best practices , you'll get some web visitors to download it. Sign up for our monthly newsletter! If the email was forwarded on, and another person viewed the white paper, they can now easily click on the newsletter sign up link and add their email to your list.

Viral Marketing 100

Viral Marketing Paper Landing Pages Tips 100

Anything Goes Marketing

MARCH 16, 2008

She goes on to write about not placing the whole release in the email, not including attachments and some other typical email "best practices". My suggestion would be to include press release snippets as part of a monthly or quarterly newsletter that has additional value added content. Here's a tip: "Don't do it".

Press 100

Press Ad Frequency Opt-out Opt-in 100

Anything Goes Marketing

FEBRUARY 25, 2007

If you read Anne Holland's weekly email newsletter, you will typically hear her preaching to e-marketers to TEST, TEST, TEST. He is correct that you really need to dive deeper into who is responding to your email newsletter or whitepaper download. When it comes to e-marketing, testing takes on a whole new meaning.

Landing Pages 100

Landing Pages Tips PPC Open Rate 100

Anything Goes Marketing

MARCH 24, 2009

How are the best in class companies still reaching their 2009 targets? This can be in the form of a newsletter, webcast, blog or podcast. It's the best in class companies that get this concept that will thrive in this down economy and capitalize on the opportunities that exist. Come Together. chadhorenfeldt Tweet this!

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Anything Goes Marketing

APRIL 5, 2006

If you're into marketing, get their weekly newsletter. Of course with the more doors that you get slammed in your face, and punches to the gut and the more you realize that you're missing some good TV shows like the new episode on 24 (or heaven forbid the hockey game ), it's best to look at other ways to get your name out there.

Viral Marketing 100

Viral Marketing Campaigns Tagging Press 100

Anything Goes Marketing

JULY 23, 2006

One of the best practices that I preach for email marketers is to reuse content that you have on your site already. Why re-invent the wheel each time? I mostly talk about whitepapers, PR articles and archived webinars. What about flash demos that you may have created?

Video Marketing 100

Video Marketing Landing Pages PR Webinar Metrics 100

Anything Goes Marketing

APRIL 7, 2010

Here are a few campaign ideas to consider when thinking about providing relevant and engaging content via email: Email newsletters. If you have a blog, Twitter account and/or YouTube channel, consider blending the best content from these different sources into an email that can be shared by your email subscribers.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

SEPTEMBER 6, 2006

This is no different from a marketer saying "Where am I going to get quality content for our email newsletter." Do a "best of " post in which you blog about your favourite or most popular posts Take one of your posts and republish it with an update based on some new data that's out there.

Tips 100

Tips Content Trade Show Lead Generation 100

Anything Goes Marketing

APRIL 30, 2006

Anne provides examples of companies such as E-LOAN and Intercontinental Hotels not including offers in their newsletters. E-marketers are getting more creative and more willing to test out different scenarios in order to get the best results. Chad H Technorati tags: MarketingSherpa , email 2.0 , email marketing , forms , opti-ins.

Email Marketing 100

Email Marketing Opt-out Paid Search Agency Copywriting 100

Anything Goes Marketing

MARCH 18, 2007

Therefore a phone number may not be needed if someone is registering to receive your newsletter. As I've recommended earlier in the post Why B2B websites fail , one of the strategies you can employ is asking for basic information at the beginning of your interaction and asking for additional information for each subsequent interaction.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Ranking 100

Anything Goes Marketing

AUGUST 7, 2007

Only ask for the information that you need and let the visitor know that they will only need to register once (it's a best practice to configure your site this way if possible). Let's get even simpler: I just signed up to receive your newsletter. If it's a contest for an IPhone, show an IPhone. Make sure the information is relevant.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

JUNE 29, 2009

This may mean displaying a special offer for repeat purchasers or dynamically displaying an article in your regular newsletter that is geared specially to your customers. There are many different ways to do this but the best time to deliver the right message is at a time that matches your customer’s buying process.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

MAY 28, 2006

I've also started to catch up on some of my millions of email newsletters and blog feeds that I get. For example, if you have a newsletter subscription that people are ignoring, perhaps this needs to be moved to a more prominent position. Let them spend the $$ on usability and copy some of the best practices that they use.

Tips 100

Tips SMB Consulting Newsletter 100

Anything Goes Marketing

OCTOBER 29, 2006

Links to the most recent newsletter, products, press releases, white papers, webcasts, events etc. Customer support information Instructions on how to add your email address to their protected list Information on what type of emails they can expect and when. It could be something like the following: New to Anything Goes Marketing ?

Opt-in 100

Opt-in ROI Opt-out RSS 100

Anything Goes Marketing

FEBRUARY 21, 2009

In this post, I want to concentrate on the use case in which a user either signs up for a newsletter or to access resources from your website. The best in class marketers have their CRM synced up to their marketing automation platform which means that known contacts from their CRM should already have an associated sales rep.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100