Paul Gillin

AUGUST 20, 2010

Over the past 20 years, the informational interview has been replaced by "networking.&# I think today's "networkers” should steal a few tips from informational interviews. However, the "networking” encounter is going to be a lot more fulfilling if both parties see some return. Tags: influence careers networking.

Tips 50

Tips Fulfillment Lead Ranking Lead Scoring 50

Paul Gillin

OCTOBER 11, 2012

The best way to provoke discussion on LinkedIn is to ask questions. LinkedIn is the only major social network that doesn’t permit brands to interact as members. Rewrite the message for the network you’re using and the people you’re hoping to reach. Here are 15 of my favorite tips. Ask Questions. Do you agree?”.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

MAY 27, 2010

Spiceworks sells advertising space on the software console its members use to monitor their networks. Essential Utility Spiceworks represents the best of what B2B communities can accomplish. The social network is so essential to the company’s business that user generated content overflows onto the corporate homepage.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JANUARY 26, 2016

Then do what Tom Pick and Tony Karrer of B2B Marketing Zone did – make it easy for people to compose posts like this one and share the book through their social networks. Rather, marketers will configure an email campaign and technology will determine the best time and day to deliver the message.” – Brian Neufeld (l.).

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

JUNE 22, 2012

It finds that the best marketers have higher-than-average involvement in products, price, placement and promotion than average. They’re also more likely to be involved in customer service, supply networks and multi-channel marketing. basically, they’re assuming a more central role in business strategy.

Correlation 50

Correlation Research Multi-Channel Paid Search Agency 50

Paul Gillin

AUGUST 26, 2011

His best story actually had nothing to do with insurance but everything to do with using social marketing to build loyalty and word-of-mouth awareness. Theresa Kaskey ( @TheresaKaskey ), Director of Brand Management and Strategy at the John Hancock Financial Network, joined the company without any plans to get involved in social media.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

OCTOBER 3, 2013

I sweated every one of the 450 words I was allocated each month and still think it was some of my best writing of the past six years. In 2007 I remarked on how big brands were embracing blogging and YouTube , completely unaware of the impending arrival of social networks. Length limits are a great way to improve your writing.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

JULY 29, 2011

Awareness outlines five priorities that companies should define in becoming a best-in-class social marketer: Measure and Grow Social Reach. These numbers may be of little value, but at least they’re understandable. The more sophisticated practitioners are turning toward metrics that indicate engagement. Monitor Social Conversations.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

OCTOBER 5, 2011

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. If you want access to my inbox and to my network, help me build my professional profile by making it easier for me to help my friends and contacts. I downloaded and read most of them.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

MAY 25, 2010

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

SEPTEMBER 8, 2010

The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. Our ability to tap into networks of like-minded people has been limited by space and time. Given the opportunity, we seek help from others when making important decisions and willingly share our own advice in return.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

NOVEMBER 24, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., Twitter, social networking sites). Blogging Best Practices. Most hyperlinks have been removed because they refer to pages behind Oracle’s firewall. This is a well-crafted policy. The Oracle Social Media Participation Policy applies to.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

All blogs, wikis, forums, and social networks hosted or sponsored by Oracle . Twitter, social networking sites). Blogging Best Practices. Employee names and e-mail addresses have been withheld and I’ve removed links to several documents that are available only behind Oracle’s firewall.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

NOVEMBER 28, 2011

As I began prodding my network of CIO contacts, I learned that this was not unusual. Most CIOs are taking an attitude of, at best, benign neglect toward social networks. companies block social networks completely and 51% limit access to business purposes only. Same Old Song and Dance.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

JANUARY 16, 2012

The Social Business platform that IBM is building has these components: Social networking. The user interface is a Facebook/Google+-like internal social network. Lotus is effectively replacing the inbox with the social network. Business partners Polycom and Aruba Networks provided the platform integration for these features.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

SEPTEMBER 17, 2014

I sat down to write this essay after reading Alexandra Samuel’s eloquent post on the HBR blog network. The best editors have spent years in the field with their constituents and continue to speak to them every day. Content Marketing journalism marketing Alexandra Samuel Bill Blundell editing HBR blog network wall street journal'

Broadcasting 50

Broadcasting Network Marketing Press Efficiency 50

Paul Gillin

JUNE 9, 2010

The modern features that have made social networks the fastest-growing consumer phenomenon in history have created all kinds of new use scenarios, including some compelling B2B examples. Those metaphors are now a staple of every social network and provide a powerful incentive for participation. Activity is also a validation point.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. It costs nothing and gives you access to the extended social networks of registrants and potential registrants. That amplifies your message pretty quickly.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

AUGUST 9, 2012

Twitter is the enigma of social networks. Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. Best Defense. The best defense against a Twitter attack is to listen. Now, thanks to the Internet, we know this is not true.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

FEBRUARY 27, 2013

I like the way Shel Israel phrased it: “It seems to me that that people on social networks were adversely in?uenced They feel the best way to be right is to demean people who disagree with them.” A couple of the interviewees call for more civility online, which is something I think we can all support.

Social Media 50

Social Media Media Facebook Social Networks 50

Paul Gillin

JANUARY 4, 2012

The point isn’t for organizations to argue about tools but to figure out the best ways to measure success. When you scan the table of contents, however, you’ll see nary a mention of those social networks. If that means counting mentions of a brand in newspaper headlines, so be it.

Social Media 50

Social Media Media Peer-to-peer PR 50