Vidyard

MARCH 19, 2014

This supplier financing company based out of San Francisco has become a video marketing trailblazer by using humor and narrowcasting as techniques to get their marketing noticed. In fact, they’ve influenced over $125M in marketing pipeline based on lead’s interaction with video content!

Narrowcasting 51

Narrowcasting Video Marketing Lead Ranking B2B Marketing 51

Vidyard

MAY 20, 2014

Not only are there tools you can use to better measure the performance of your video readily available to you, but based on a few really awesome video campaigns, there are best practices you can follow to ensure you start using video more strategically.

Narrowcasting 51

Narrowcasting Video Marketing Marketing Qualified Leads Top of Funnel 51

Buzz Marketing for Technology

OCTOBER 30, 2008

Russ – CMO role is defined by being the best all around athlete – it takes the Power of Versatility. Jeff – Moving the business model from broadcast to a narrowcast model. Don't care about the price of media as long as it meets the target CPA. The Apprentice integrated campaign mentioned Kodak 4.4

CMO 100

CMO Narrowcasting Peer-to-peer CPA 100

The ROI Guy

DECEMBER 23, 2010

The research sought to discover the "secret sauce" for engagement success, and found that marketers who implemented a layered, hierarchical set of engagement best practices, including Content, Campaigns, Monitoring and Collaboration, achieved superior ROI results. the quantified return on investment (ROI) from social marketing efforts.

Social Media 40

Social Media ROI Practices Media 40

Convince & Convert

JUNE 25, 2014

Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. If you narrowcast a highly targeted message capitalizing on your ideal prospect’s pain points, you’ll attract leads who have the interest and budget to actually convert and purchase your B2B solution.

Lead Ranking 166

Lead Ranking Narrowcasting Lead Scoring Video Marketing 166

ANNUITAS

OCTOBER 26, 2020

Best in class organizations focused on growth have aligned sales and marketing around the same KPIs and revenue goals. Marketing is shifting to being less about broadcast and more about narrowcast. Lift is the net contribution to sales of demand marketing programs – a key indicator of success, especially in the early stages of change.

Account Based Marketing 147

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer 147

Choozle

JANUARY 23, 2024

Panel discussions, including “The New Streaming Formula,” emphasized the industry’s shift from broadcasting to narrowcasting, highlighting a focus on simplicity and tailored content. Navigating The Evolving Media Landscape With Choozle The most widely used vowels of the week during CES were AI.

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52