Customer Experience Matrix

APRIL 13, 2017

The new intelligent personalization engine automatically picks the best available content for each customer, drawing on both individual and group behaviors. Users can also embed split or multivariate tests within a campaign. Monetate’s intelligent personalization is currently limited selecting content for Web interactions.

eCommerce 120

eCommerce Personalization Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

APRIL 2, 2015

A panel of venture capitalists where at least one member argued that marketing technology is the one sector where best of breed systems can outcompete integrated suites, because the small performance advantage of best of breed systems translates into large financial value. But that leaves a lot of questions unanswered. .

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 19, 2010

These include support for multivariate tests on landing pages (but not emails); automated posting of Jigsaw and social media data into lead profiles; fractional revenue attribution; and SugarCRM synchronization. At best, superior support could built Alsa a small but loyal customer base. Alsa has some other unusual features.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JANUARY 15, 2010

Automatically.” That pretty much says it all. The Autonomy brief has a slightly different scope from my own concept, perhaps because it’s tailored to fit the Autonomy product portfolio. Both are useful additions to the vision.

Multivariate analysis 120

Multivariate analysis Enterprise Management Automation Work Management 120

Customer Experience Matrix

MARCH 20, 2007

Short term value measures will at best understate the benefits of an optimization project, and at worst lead to changes that destroy rather than increase long term value. Tags: web analytics lifetime value multivariate testing customer experience management business intelligence analysis systems customer metrics.

Multivariate analysis 120

Multivariate analysis Lead Scoring Lead Ranking Optimization 120

Customer Experience Matrix

SEPTEMBER 3, 2012

multivariate tests work. We multiplied our test volume by applying multivariate test designs, which let us use the same contacts in several different test cells simultaneously. But with a multivariate design, you’d create four cells of 5,000 each. Traditionally, you could just run one test comparing two choices.

Multivariate analysis 120

Multivariate analysis B2B Marketing Planning B2B 120

Customer Experience Matrix

JANUARY 24, 2015

The marketing automation functions themselves are quite sophisticated: dynamic content, multi-step branching campaign flows, multivariate testing, fine-grained user rights management, option to use internal or external email services, and integration with external HTML templates. It also includes its own lightweight CRM.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120