Paul Gillin

JUNE 22, 2012

It finds that the best marketers have higher-than-average involvement in products, price, placement and promotion than average. They’re also more likely to be involved in customer service, supply networks and multi-channel marketing. We’re still very early stage with that channel.

Correlation 50

Correlation Research Multi-Channel Paid Search Agency 50

Paul Gillin

JULY 29, 2011

Awareness outlines five priorities that companies should define in becoming a best-in-class social marketer: Measure and Grow Social Reach. Most use at least three major social media channels, compared to less than two for the average company. Monitor Social Conversations. Manage Social Content. Practice SEO.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

AUGUST 26, 2010

For today’s teens, interaction with friends is multi-channel and multimedia. Her favorite context for conversation these days is a massively multi-player game, where friends can slay dragons and battle wizards while chatting about the same things their parents talked about: music, school and romance. Media Everywhere.

Multi-Channel 50

Multi-Channel Facebook Communities Course 50

Paul Gillin

MARCH 24, 2011

This is a great chance to take a snapshot of best practices in the field, and I was struck by this year’s entries in the corporate blog category. It’s clear to me that the best B2B companies are taking their blogging to the next level. 27 of the PDF). 27 of the PDF).

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50