best MQL Related Topics 
LeadSloth
SEPTEMBER 3, 2009
Some long-standing VPs of Marketing seem the best marketers of their own performance: by staying vague about results and telling a good story they can hold on to their jobs for quite a while. Marketing-qualified leads (MQL), definition should be established together with sales. An MQL is also called a sales-ready lead.
LeadSloth
AUGUST 30, 2009
One of the best examples is in Marketo’s “Secret Sauce&# webinar. Tags: Demand Generation kpi lead generation marketing automation marketing automation roi marketing efficiency marketing metrics marketing roi mql qualified leads. Better conversion rates with lead nurturing. More efficient sales force.
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