Hubspot

NOVEMBER 11, 2020

Sometimes, the best blog designs are also the simplest. Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. The "Stories" microsite has a simple tagline -- "Get an inside look at the people, places and ideas that move us." Pixelgrade. Goodwill Industries International. charity:water. Help Scout.

Design 101

Design Examples Best Practices Microsite 101

Convince & Convert

APRIL 5, 2016

There have been a handful of mayors lauded for their use of Twitter (and social media in general) throughout the years, but there’s never been a full accounting of who uses Twitter – and who uses it best – until now. The 10 best are: Stephanie Rawlings-Blake – Baltimore, Maryland. Top Mayors Overall.

Twitter 87

Twitter Microsite Peer-to-peer Best Practices 87

Walker Sands

DECEMBER 5, 2022

Marketers spend a lot of time and money helping target audiences find their site, microsite or landing page. These tools boost the appeal of a microsite or landing page — and when you add a robust web content strategy to the equation, you gain the ability to forge deeper connections with visitors, leading to more conversions.

Landing Pages 52

Landing Pages CMS Development Microsite User-Generated Content 52

Kevin Indig

JULY 31, 2023

Footer best practices You can do a lot more with footers than most people believe. The best way to prevent overwhelm is through rigid organization and optimizing the visual structure of footer elements. Atlassian has a contextual footer for its Agile microsite that’s different than the footer for the main site.

PageRank 98

PageRank Microsite Comparison SEO 98

Kevin Indig

SEPTEMBER 11, 2023

3/ Iterate from a starting point If you’re starting at a company with no context about incremental growth, the best option you have is to define a baseline of organic traffic and conversions to your best abilities and iterate from there. In this case, it’s best to make a judgment call and do better next year.

Forecasting 114

Forecasting SEO Microsite Domain 114

Contently

JUNE 5, 2017

Headlined by Airbnb’s new venture, here’s a look at some of May’s best content marketing. In late May, the United Nations High Commissioner for Refugees did just that, partnering with Google on an elegantly designed microsite that details the political history and humans rights issues in Syria. Airbnb: Airbnbmag.

Marketing AI 75

Marketing AI Brand Identity Branding Content Marketing 75

Webbiquity

APRIL 14, 2010

Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. Yes, you’ll see all of this and more here in the best website and landing page design tips and techniques of the last year. 10 mind-blowing microsites by iMedia Connection.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Blue Flame Thinking

AUGUST 5, 2021

Some prefer to just post a release along with the UNPRI logo and principles, while others have created landing pages or more robust microsites. That said, there are some common questions we ask to steer us in developing the best solution. The extent of what many providers do varies dramatically. Common Questions About ESG.

Microsite 98

Microsite Landing Pages Paid Search Agency Marketing Report 98

Customer Experience Matrix

MAY 12, 2015

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

xiQ

JANUARY 12, 2022

If you look at the best practices of the top 3% sellers, they all methodically pursue opportunities for closure, by applying insights to support buyers through every stage of the buying journey,” says Usman Sheikh, Founder and CEO of xiQ Inc. Instasites (microsites designed for individualized experiences).

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

xiQ

MAY 19, 2020

Combining the best of strategy consulting and global creative agencies. About Carbon Design. Carbon Design is an agile marketing services firm. Leveraging an on-demand talent network, Carbon has an efficient and flexible model, proprietary solutions, and experienced people who have navigated through dramatic changes.

Design 118

Design Account Based Marketing Personalization Planning 118

xiQ

MAY 19, 2020

Combining the best of strategy consulting and global creative agencies. About Carbon Design. Carbon Design is an agile marketing services firm. Leveraging an on-demand talent network, Carbon has an efficient and flexible model, proprietary solutions, and experienced people who have navigated through dramatic changes.

Design 118

Design Account Based Marketing Personalization Planning 118

Martech

FEBRUARY 15, 2024

Dig deeper: Innovation vs. rebranding: How to choose the best change for your business Step 2: Map the data flow Data management dictates much of the opportunity You don’t have to migrate the data at this stage, but you need to know where it all lives, how it gets used, and where the integration hooks are.

Work Management 88

Work Management Brand Identity Branding Marketing Management 88

Martech

FEBRUARY 7, 2024

Greg Kihlstrom is a best-selling author, speaker, entrepreneur and valued contributor to MarTech. We’d get brought in to help, whether it was for a microsite or a larger project. Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 101

Kevin Indig

JULY 17, 2023

Microsites were originally invented for short-lived campaigns. For example, Spotify had a microsite for the Listening Together campaign, which aimed to bring people together by listening to the same music when the Covid pandemic spread in April 2020. Ikea’s Life At Home microsite covers how different people live in their homes.

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

PathFactory

MAY 2, 2022

Key 1st party buying signals are now surfaced to BDRs, AEs, and field marketing to aid in understanding their buyers with recommended next best actions to close deals quicker. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

PathFactory

JUNE 21, 2023

Best practices to implement: Adding a CTA button to encourage immediate action (for example, ‘request a demo’, ‘speak with sales’, etc.). Best practices to implement: Adding a CTA button to encourage immediate action (for example, ‘request a demo’, ‘speak with sales’, etc.). We’re tracking prospect data through analytics tools.

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

Convince & Convert

OCTOBER 23, 2015

Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Part of the appeal of this campaign is that Westin can measure and track audience participation from its microsite. Get more content like this, plus the very BEST marketing education, totally free. Keep the Relationship Going.

Microsite 124

Microsite User-Generated Content Custom Publishing Planning 124

Adobe Experience Cloud Blog

MAY 13, 2019

Email marketing best practices are always changing, and technology is always adapting to the user’s preferences to stay relevant. Visual elements give emails the feel of mailable microsites and ensure a pleasant subscriber experience. Improved experience. How do you offer a total customer experience through your email marketing?

Email Marketing 134

Email Marketing Marketing & Strategy Marketing Strategy Microsite 134

Oktopost

MAY 12, 2021

One of the best reasons to start an online community is to provide customer support, mainly in the form of social proof. It’s best to look at a brand community as a long-term investment. Here are the best ones to consider for B2B and why. A Microsite on Your Website. Why You Should Build a Brand Community.

Communities 121

Communities Ad Building Brand Identity Branding 121

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Biznology

MAY 16, 2018

When Charles sent out a survey of managers on their attitudes on agile scrum, I said, “Best project management system ever!” For example, an agile team in charge of building a microsite will have a content strategist, a UX designer, a coder, a metrics analyst, and perhaps related roles like writers and UX testers.

Design 163

Design Work Management Marketing Management Microsite 163

Contently

OCTOBER 11, 2019

This is a great example of building a microsite around a cause. Frequently cited as one of the best hospitals in the world, the Mayo Clinic has also been recognized as the leading player in healthcare content marketing. 4 on the 2019-2020 Best Hospitals list by U.S. Mayo Clinic | Sharing. Ranked No.

Creativity 134

Creativity Examples Content Marketing Planning 134

Buffer

NOVEMBER 22, 2022

But if you’re going to do something, you might as well do your best at it. The idea is that you draw out three or four pillars and put at the top the words that represent your personality the best. But ultimately, what drives that vehicle, good or bad, is how I perform in every one of those circumstances.”

Rules 112

Rules Personalization Brand Identity Branding 112

SendX

MAY 30, 2019

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. Image credit: CrazyEgg.com If you’re tech-savvy or can get someone to help you, Harry’s avails their microsite’s codes on GitHub for free. Here’s the graph of how Harry’s word of mouth campaign performed.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Convince & Convert

NOVEMBER 13, 2015

For a chance to appear on a Sprite can in Brazil, fans first need to register their Snapcode on a dedicated microsite. Get more content like this, plus the very BEST marketing education, totally free. Upon entry, fans must wait until December 3rd to find out if they are selected. Get our Definitive email newsletter.

Social Media 159

Social Media Campaigns Advertising Agencies Paid Search Agency 159

Launch Marketing

JANUARY 24, 2018

Launch procured a brand-focused web domain and developed an on-brand microsite to serve as a sales enablement hub for the 17 newly developed marketing assets. Launch also provided a wide range of strategic and technical feedback throughout the engagement including brand strategy, digital marketing best practices and database development.

Paid Search Agency 54

Paid Search Agency Advertising Channels Microsite Work Management 54

SnapApp

DECEMBER 29, 2011

Best SnapApp Sweepstakes: Magic Beans. Best Use of Like-Gating in a SnapApp: CSN Philadelphia and the Philadelphia Eagles. Best Most Creative Placement of a SnapApp: IAB Ad Unit. SnapApp interactive content can go anywhere your audience is: your blog, website, Facebook page, on a stand-along microsite, and more.

Best Practices 48

Best Practices Microsite Viral Marketing Buzz 48

Content Marketing Institute

MAY 22, 2018

And, since digital media technology is evolving, we added new techniques and best-in-class brand examples to encourage you to explore new creative territory. Since financial firm The Capital Group is built on long-term investing, its Capital Ideas branded microsite goes beyond reporting or analyzing the latest financial headlines.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

Vidyard

DECEMBER 29, 2014

This is the best of the best in both B2B and B2C footage – you’re going to want to learn from these guys. Best B2B Series: AT&T’s “Frank & Charlie” AT&T went all out in this entertaining series of a veteran network technician and his rookie counterpart. Breathtaking.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

xiQ

MAY 19, 2020

Combining the best of strategy consulting and global creative agencies. About Carbon Design. Carbon Design is an agile marketing services firm. Leveraging an on-demand talent network, Carbon has an efficient and flexible model, proprietary solutions, and experienced people who have navigated through dramatic changes.

Design 62

Design Account Based Marketing Personalization Planning 62

Seismic

MAY 17, 2023

Think about the best presentation or pitch you’ve ever received. We were left feeling that the seller cared and had our best interests in mind. DSRs are centralized microsites where sales reps and buyers can collaborate and access content that is relevant to the deal cycle.

Marketing AI 52

Marketing AI Personalization Work Management Marketing Management 52

Convince & Convert

JULY 31, 2015

The videos are all hosted on a dedicated Thread Screen YouTube channel and the dedicated campaign microsite , where they are also available to download and save. Get more content like this, plus the very BEST marketing education, totally free. The question then becomes, what’s your company’s Thread Screen?

Campaigns 154

Campaigns Microsite Display Social Networks 154

Convince & Convert

DECEMBER 11, 2015

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird. Get more content like this, plus the very BEST marketing education, totally free.

Campaigns 98

Campaigns Paid Search Agency Microsite Advertising Agencies 98

Convince & Convert

NOVEMBER 6, 2015

From a content perspective, the company could launch a dedicated microsite and keep the conversation flowing with personalized calls-to-action around What Matters during the holiday season, etc. Get more content like this, plus the very BEST marketing education, totally free. It’s also not a stretch to envision a TED-style conference.

Paid Search Agency 136

Paid Search Agency Companies Microsite Storytelling 136

Martech

JULY 9, 2021

Marketing agency 3P built the microsite for the experience that ran within the Pinterest platform. A key creative best practice,” said Andy Holton, Pinterest’s Global Head of Creative Strategy, “is continuity between Pin creative and landing page destination, and VW did this in a really fun, interactive and innovative way.”.

Advertising Agencies 87

Advertising Agencies Microsite Ad Exchange Digital Marketing Funnels 87

SmartBug Media

DECEMBER 27, 2021

Whether it’s just a new website or microsite designed for people who want to learn first, that can be a really low lift, and experiments can be smaller than you might think they need to be. Because the quality, performance, and security of your APIs are too important to gamble on best guesses. She’s tough to miss these days.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98