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Chris Koch

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Is “social media campaign” an oxymoron?

Chris Koch

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Facebook is the fun social network. Then HP did something cool.

article thumbnail

Is “social media campaign” an oxymoron?

Chris Koch

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Facebook is the fun social network. Then HP did something cool.