Anything Goes Marketing

MARCH 24, 2007

This involves demonstrating that your company is at the forefront of your industry and contains the best and the brightest people. In order to demonstrate how safe their vehicles are, they've created a microsite called ActivelySafe.com. back to the microsite. Yes, thought leadership is also crucial.

Microsite 100

Microsite Product B2B Thought Leadership Web 2.0 100

Anything Goes Marketing

JULY 20, 2007

"Joe" (if I can call you that) believes that when users search for something in particular and enter your site, the content should be centered around this topic which would form a mini-site or microsite (a subset of the greater website). This microsite may be one, two or at most three pages within a larger website system.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Anything Goes Marketing

JUNE 29, 2009

Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. This also goes hand in hand with PURLs as the PURL is the gateway to a personalized microsite. Emails and direct mail are fairly static while website content can dynamically change on the go. Event triggered communication.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

FEBRUARY 12, 2007

The first site is a microsite called Experience Old Spice (a nice play on words). Old Spice: Blogs at Their Best Here's what I liked about this blog: It's a real blog because I could leave a comment which made me happy. How are they doing it? The Old Spice Experience Old Spice has created a few sites to take note of.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Microsite Paid Search Agency 100