B2B Memes

SEPTEMBER 9, 2010

It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. Logically, then, the most exciting and successful advances in B2B media should come from those with an understanding of B2B markets but without the old-media burdens.

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B2B Memes

JUNE 30, 2011

If you need any confirmation that legacy publishers just don’t get social media, give the new social media policy from E.W. Now go out there and kick some social media ass.”. The distinctions Scripps wants to draw get even more muddled when the policy gets into best practices. Scripps a glance. Be very, very afraid.

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B2B Memes

MARCH 12, 2010

Though it may sound like heresy to some to suggest it, Demand Media offers them a model for doing so. In an article on eMedia Vitals this week, Sean Blanda details his experiences on “ Demand Media’s Content Assembly Line.” The content Demand Media produces is indeed ordinary and uninspired, but for the most part it works.

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B2B Memes

JANUARY 24, 2011

Though that’s a small thing in itself, says ReadWriteWeb’s Marshall Kirkpatrick , it’s a reflection of a huge shift in media. After citing other examples of how social media allows individual voices to flourish outside of traditional mass-media outlets, Kirkpatrick writes that.

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Bundling Social Media Distribution Advertising Channels 100

B2B Memes

OCTOBER 28, 2011

The findings are from Readex Research , and are based on a series of media usage surveys conducted over the last year or so. The results show that when asked what forms of media these professionals use in their work, 74% chose print publications, just three percentage points below the top choice, search engines, and tied with e-newsletters.

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B2B Memes

MAY 9, 2012

Embracing the subjective, personality-driven approach of social media? Those are some of the questions being raised recently by a number of new-media observers, most notably GigaOm’s Mathew Ingram , who’s lately been rolling out one must-read blog post after another. Or is there some uncertain, ill-defined middle way?

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Twitter Social Media Advertising Mediums Marketing Report 100

B2B Memes

DECEMBER 6, 2011

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. ” He was among the first in the trade press to recognize the significance of social media. Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger.

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Content Marketing Ethics Content Vendors 100

B2B Memes

NOVEMBER 29, 2011

As I familiarized myself with B2B marketing blogs, though, I realized that while these goals may never fully align, in the social-media era they are coming closer together. For that reason, I’m including a profile of him my forthcoming ebook, the New-Media Survival Guide: For Journalists and Other Print-Era Refugees.

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B2B Memes

OCTOBER 4, 2012

The idea is best understood by reading Quartz news editor Gideon Lichfield’s slightly nerdy but persuasive rationale for abandoning the beat. Thinking about B2B media from this perspective has been an interesting exercise. Related posts: Three New-Media Lessons from Gary Vaynerchuk. I’ve drawn, so far, three conclusions.

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B2B Memes

OCTOBER 4, 2012

The idea is best understood by reading Quartz news editor Gideon Lichfield’s slightly nerdy but persuasive rationale for abandoning the beat. Thinking about B2B media from this perspective has been an interesting exercise. Related posts: Three New-Media Lessons from Gary Vaynerchuk. I’ve drawn, so far, three conclusions.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

AUGUST 9, 2012

I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared. In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? However: be your own best reader.

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Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared. In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? However: be your own best reader.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 31, 2010

On his We Grow Media blog , Dan Blank puts it this way: I find that my best work comes from observing the world outside of the topic I write about. That is why so many of my posts use music as a metaphor, talk about history, or how personal experiences relate to the shifting role of publishing and media.

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Blogger Personalization B2B Comparison 100

B2B Memes

JUNE 18, 2012

The best recent example, perhaps, comes from Kashmir Hill’s Forbes.com story last February recapping Charles Duhigg’s New York Times article on consumer marketing and data mining. Though he dislikes the term curation , he approves of the activity as it was originally practiced. But short of that extreme, there’s plenty of disagreement.

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B2B Memes

DECEMBER 16, 2010

Not all journalists can claim that talent, but the best can, and it’s what makes journalism shine. But if that’s the case, they aren’t ready for marketing in the social media world either. In the old days of mass media and mass marketing, tough questions could be avoided. But are B2B brands ready for tough questions?

Content Marketing 100

Content Marketing Content Paid Search Agency Education 100

B2B Memes

MAY 31, 2012

I sometimes fear that search-engine optimization (SEO) is the only aspect of new media that people have really cottoned to. Bouchard argues that the “solution for not getting pummeled every time Google changes its algorithm is to focus on providing the best possible relevancy to users.” Do you write for the Penguin, or the human?

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B2B Memes

APRIL 20, 2010

In journalism at its best, she asserts, the deliverable is truth. But he’s not sure they’ll succeed: “For now, B2B companies are mostly still struggling with how much to allow their own employees to go beyond strictures of message control and engage freely in social media and networks. But my optimism is theoretical.

Ethics 100

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B2B Memes

MARCH 19, 2010

A 2008 study looked at the best times and days to publish content. The best times to post were between 1 pm–3 pm (after lunch) or 5 pm–7 pm PST (after work). Here’s The Best and Worst Times to Post It.&#. She continued: Photo by MotleyPixel. Outside of weekends, Mondays were the worst days.

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B2B Memes

APRIL 13, 2011

Except perhaps among library scientists, they were never best sellers, but neither were they distasteful. The nearest print analog would be those dimly remembered volumes in library reference rooms that indexed articles from journals, magazines, and other periodicals.

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Aggregators Digg Curation Advertising Mediums 100

B2B Memes

OCTOBER 19, 2012

Though Lacy thinks Circa ’s founders have overstated their case for these innovations, she says they have identified issues critical to the future of news media. Analysis and reporting are still important, but are best practiced selectively. And content must also be sensitive to each form of media.

Aggregators 100

Aggregators B2B Content Analysis 100

B2B Memes

AUGUST 12, 2011

The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. While this analysis suggests that many editors may not be making the best use of Twitter, it doesn’t necessarily mean they are not effective at social media in general.

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Twitter B2B Curation Ethics 100

B2B Memes

NOVEMBER 4, 2011

In the new-media era of journalism, the arguably most important ethical principle is transparency. But there’s not a single link in the story.

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Transparency Ethics Press Guidelines 100

B2B Memes

JUNE 2, 2011

In it, Tinworth summarizes a point made by presenter Matt Wells of the Guardian : “Matt thinks that liveblogs are one of the best ways of covering stories that don’t have a clear beginning, middle and end. But they are not the only or necessarily the best way to help people understand the world.

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Aggregators Lead Ranking Conference Twitter 100

B2B Memes

NOVEMBER 30, 2011

The best comment I had this month essentially accused me —in a nice way—of idiocy. To be honest, my rules were more honored in the breach than the observance. If I had followed them religiously, I would not have met my goal. Good comments beget good posts.

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B2B Memes

JULY 14, 2010

The power of new media is the way it enables the audience to challenge the creator. This balance seems to be what Yahoo VP of Media Jimmy Pitaro is after in the company’s news blog, The Upshot. Tags: Content Marketing Crowdsourcing Editing New-Media Models Technology content new media.

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