The Forward Observer

MARCH 8, 2024

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

Social Media 161

Social Media Resource Management Organization Social Marketing 161

Marketing Insider Group

JANUARY 8, 2024

While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best. Instead of posting on social media channels or sending email campaigns in real time, marketers can create content in advance and use AI automation to execute it.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Webbiquity

DECEMBER 19, 2023

9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. Yet too many marketers and brands go about social media marketing the wrong way. Alright, now the list.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

The Point

MARCH 22, 2024

No social media manager needs to be reminded about the need to produce content quickly. Talk about lessons, tips, techniques, strategies, templates, best practices – anything that conveys an immediate learning benefit, and something tangible that the reader can take away from the event and put to practical use. Yes, it’s a cliché.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. Here are 5 hacks you can use to boost your company’s organic social media reach. Study Best Practices. There are different best practices for every social media platform.

Social Media 318

Social Media Organization Media B2B 318

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently.

Social Media 129

Social Media Efficiency Work Management Marketing Management 129

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 138

Social Media ROI Media Cross-Selling 138

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. There are obviously some shortcomings in your social media strategy that prevent you from getting customers. Which are your best posts?

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Martech

APRIL 19, 2024

We must always serve the best interests of consumers. Dig deeper: Why marketers should care about consumer privacy The decline of high-quality data and its impact on media planning The market is facing sweeping declines in accessible, high-quality data. These challenges have profoundly impacted media planning and buying.

Paid Search Agency 106

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 106

Oktopost

SEPTEMBER 26, 2022

When it comes to a social media crisis, we know it’s not if, but when. Joining Behind the Post to discuss crisis management and social media for the public sector is Heather Daniels , Senior Social Media Specialist of Tyler Technologies. The 5 biggest mistakes social media professionals make. Episode Summary.

Content 174

Content Youtube Social Media Planning 174

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content. Discover your top-performing posts so you can create more like them.

Facebook 98

Facebook Digital Asset Management Tools Brand Identity 98

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

Social Media 133

Social Media Media B2B B2B Thought Leadership 133

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. Consistency Consistency is key when it comes to social media algorithms. Time management Time batching is a common time management tactic that is possible when you start scheduling your social media content ahead of time.

Facebook 121

Facebook Social Media Profiling Urgency Marketing 121

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing. Is it important?

Social Media 90

Social Media Media B2B Advertising Agencies 90

SocialPilot

FEBRUARY 5, 2024

It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. What Is Twitter Influencer Marketing?

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Sprout Social

APRIL 17, 2024

We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. Ease of use The best chatbot builders are designed to be user-friendly. Sprout Social Sprout Social is a social media management platform with an integrated chatbot builder.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Bionic

JANUARY 7, 2024

Want to use ChatGPT to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools. It’s going to change the job of a media planner in many ways. You need good data to train your media planning AI. AI is disrupting many jobs.

Media Plans 82

Media Plans ROAS Media Paid Search Agency 82

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

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SmartBrief - Marketing

FEBRUARY 26, 2024

In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

SmartBrief - Marketing

MARCH 10, 2024

Content elements (overall length, use of bullet points and embedded media) CTAs Sending schedule (week, day, time, etc.). Tuesdays and Wednesdays are the best days to send emails. However, there are best practices to consider that do not require extensive testing and segmentation. Design elements (masthead, layout, etc.)

Newsletter 106

Newsletter Practices Analytics Optimization 106

SocialPilot

MARCH 12, 2024

But as social media evolved, so did this platform, and scheduling content became a thing. The scheduling feature has been a life, time and even career saver, especially for social media managers who maintain and publish content on multiple accounts. Such as Instagram Native Feature, Meta Business Suite, and SocialPilot Scheduling Tool.

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

Sprout Social

APRIL 9, 2024

The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” In my 16 years of social media experience, this is typically a recipe for failure. But social media doesn’t work this way. To me this was a red flag.

CMO 92

CMO Top of Funnel Thought Leadership Marketing Funnels 92

Navigate the Channel

NOVEMBER 21, 2023

You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. Paid social media expands your audience beyond current followers. Precise audience targeting is possible through social media platforms.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Oktopost

APRIL 9, 2024

At any given time, most of your best prospects aren’t in the market to buy what you’re selling. The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Ensure you keep updated with the latest B2B social media trends to keep your social content fresh and relevant.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. So, what’s the best way forward?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Martech

JANUARY 9, 2024

During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event. External data sources like social media also help to build a complete picture. “It It is up to you to do the research and build the personas and profiles,” said Maxwell. “It

Optimization 116

Optimization Ideal Customer Profiles Customer Surveys Communities 116

Launch Marketing

AUGUST 23, 2023

While a VP of Marketing is an excellent investment for a B2B company, an internal hire may not be the best fit, especially in cases where the role isn’t needed yet full time. An agency has a larger team of resources that can devote time to crafting a strategy and plan, establishing a budget, conducting market research, and driving execution.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

TrustRadius Marketing

JUNE 20, 2022

Social media is essential to building brand awareness and increasing sales. Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Talkwalker.

Social Media 116

Social Media Analytics Work Management Media 116

Martech

MARCH 27, 2024

At the event in New York, which brings together publishers, adtech partners and media buyers, IAB released a new study showing increasing marketer interest in the space and providing pointers on how to engage gamers better. The study, by IAB and media consultant Advertiser Perceptions, surveyed 300 U.S. gaming spend will swell from $8.5

Advertising Agencies 111

Advertising Agencies Planning Mobile Advertising Budget Programs 111

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. table of contents] Get Your Social Media Bundle Now Plus, join our email list to stay up to date.

Social Media 126

Social Media Social Marketing Examples Planning 126

Bionic

NOVEMBER 16, 2023

When media planning , you want to leverage these gems. Bionic’s new clone tool automates re-use of your old media plans. Now, imagine you’re starting a new media plan. Re-Using Placements from Old Campaigns Bionic’s new Clone Tool automates the process of re-using media placements from your other campaigns.

Media Plans 70

Media Plans Tools Media Paid Search Agency 70

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Thoughtfully answering these questions will set you and your team up for success when selecting the best approach to your AI toolset. One and done? Capabilities : ChatGPT 3.5

Marketing AI 125

Marketing AI Paid Search Agency Generation Enterprise Management 125

Navigate the Channel

NOVEMBER 17, 2023

A lot of businesses look for other ways to drag people in but your digital advertising can be a great addition to those plans and help to target the right people at the right time. And the best part? When planning your digital marketing, be sure to incorporate these classics for success.

Tactics 123

Tactics Planning FAQ Marketing & Strategy 123

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Many small businesses and startups begin with Mailchimp because of its free plan and simply because of its name recognition. However, the free plan only allows 500 contacts and limits the number of emails you can send to 1000.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Bionic

FEBRUARY 23, 2023

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. In this article, you’ll learn how to source good data to train your media planning AI models. What is Media Planning AI?

Marketing AI 84

Marketing AI Media Plans Training Planning 84