Sprout Social

JANUARY 9, 2017

Knowing the best times to post on social media is even more challenging. Managing multiple accounts makes it hard to know the best times to publish on social media. Why You Should Know the Best Times to Post on Social Media. Managing multiple accounts makes it hard to know the best times to publish on social media.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Vision Edge Marketing

MARCH 12, 2024

One proven process to improve customer-centricity and other strategies that has gained prominence is the “Measure, Test, Measure” framework. Successful companies like Amazon exemplify the power of Measure, Test, Measure. Not all measures and metrics are created equal.

Training 242

Training Work Management Paid Search Agency Deliverability 242

Vision Edge Marketing

APRIL 9, 2024

Why Customer-Centricity is Now THE Best Growth Strategy The changing dynamics of customer expectations have propelled customer-centricity to the forefront as the primary growth strategy. In its role, the BOD must continually review the measures to maintain the integrity of the customer-centric design.

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

Marketing Insider Group

MAY 30, 2023

In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set Clear Goals Goal setting is an important practice for measuring marketing success as it provides a clear roadmap to achieving desired outcomes. Make sure your goals are measurable.

Work Management 296

Work Management Marketing Management Budget Programs Allocation 296

ViewPoint

DECEMBER 14, 2010

Cost-per-opportunity and cost-per-deal are better indexes when measuring prospect development initiatives. ROI measurement and performance metrics here should be grounded—not in volume—but in opportunity quality, conversion ability and revenue generated on investment.

Cost per Lead 120

Cost per Lead Sales Qualified Leads Lead Ranking Marketing Qualified Leads 120

The Point

SEPTEMBER 23, 2020

Given the business case on which most Account-Based Marketing (ABM) strategies are founded – namely, that ABM increases opportunities and revenue from high-value accounts – the temptation for marketers is to measure the success of those programs on similar, high-value criteria: namely, opportunities, revenue, and average deal size.

Account Based Marketing 290

Account Based Marketing ABM Lead Ranking Sales Qualified Leads 290

Webbiquity

MAY 9, 2023

What’s the best approach for creating that strategic plan? What are the potential benefits, and how will they be measured? These are among the key questions for marketers to ask when determining how best to reach their goals. What types of tools will be leveraged for execution and analysis?

Social Media 310

Social Media Social Marketing Planning Tips 310

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. Fortunately, a few sales enablement best practices can set you on the right path to hitting your goals. As a result, they research how to best align content with a buyer’s journey.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. 25 Best Marketing Articles No time to sift through Google SERPs?

Paid Search Agency 342

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 342

Vision Edge Marketing

SEPTEMBER 19, 2023

Buy Your Best-Practices Workbook 7 Ways to Gain Traction to Improve Your Customer-Centricity The seven factors outlined below serve as a valuable and actionable guide for all CEOs, especially B2B CEOs aiming to build sustainable growth by placing their customers at the core of their strategies.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Webbiquity

JULY 19, 2022

Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Lagging indicators are measurable values of a business’s intended goals or objectives, such as sales growth, customer retention, and profitability. Guest post by Ron Stefanski.

Lead Scoring 287

Lead Scoring Lead Ranking ROI Enterprise Management 287

Marketing Insider Group

JUNE 1, 2021

Your efforts, campaigns, and strategies are all trackable and measurable. Quantifying content marketing requires a framework of what metrics you’ll measure, how you’ll measure them, and what you’ll do with findings. How and what you measure should align with the goals in your content strategy. What Will Your Measure?

Marketing Analytics Tools 349

Marketing Analytics Tools Content Marketing Work Management Marketing Management 349

Marketing Insider Group

MAY 15, 2023

Image Source: Marketing Charts Not only that, but B2B businesses using digital marketing strategies benefit from: Increased visibility Improved customer engagement Targeted advertising Cost-effective marketing Measurable results Each of these factors work together to ultimately help businesses grow and succeed in today’s digital landscape.

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

Marketing Insider Group

MARCH 25, 2024

A marketing database is the next best thing. Measuring Success: Wondering if your latest campaign was a hit or a miss? Invest in good security measures to prevent data breaches, which can be a nightmare for your brand’s reputation. No more shooting in the dark! Your marketing database is your scorekeeper.

Peer-to-peer 264

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 264

Vision Edge Marketing

SEPTEMBER 12, 2023

Key Attributes of a Best-in-Class Strategic Plan Specificity and Clarity Actionable Milestones and Relevant Performance Targets Operational Feasibility 3. Performance Measurement : Key Performance Indicators (KPIs) act as the compass for every business, indicating whether the business is moving in the right direction.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Marketing Insider Group

NOVEMBER 23, 2023

How do you get it right, measure it, improve it? The best way to generate leads with content? Then you have to build a content marketing destination that is best structured to answer those questions. You have to show them that if you don’t create the best answer to your customers’ questions, someone else will.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Webbiquity

DECEMBER 19, 2023

Here’s a 10 step process to create a social media marketing plan that will produce measurable results. #8: This post outlines the differences between leading and lagging indicators, as well as providing some examples of each so you get a clearer idea of how to measure current performance and produce desired results in the future.

Paid Search Agency 180

Paid Search Agency B2B Marketing Screencast Planning 180

Marketing Insider Group

AUGUST 21, 2023

Comprehensive Web-to-App Conversion Measurement The “Comprehensive Web-to-App Conversion Measurement” feature provides a more accurate and privacy-safe way to measure app conversions from web campaigns. Google has introduced a new privacy-safe URL parameter that enables better iOS app conversion measurement.

Features 226

Features Work Management Privacy Marketing Management 226

Convince & Convert

APRIL 12, 2024

In this post, we’ll help get rid of the overwhelm in this topic and we’ll breakdown the steps you’ll need to take to start making a case for social media marketing, start empowering your social media teams to start owning what they do best, and to ultimately prove the ROI of your social media efforts.

Social Media 135

Social Media ROI Media Cross-Selling 135

Marketing Insider Group

AUGUST 1, 2023

It’s a measure of the level of engagement that a piece of content sees from its audience. A high level of Brand Awareness means more people are likely to think of your brand when they need the products or services you offer, but measuring Brand Awareness can be a bit tricky. Measuring CPC is as easy as pie.

Social Media 225

Social Media Cost Per Click Cost Per Thousand CPM 225

Marketing Insider Group

FEBRUARY 27, 2023

Whether attendees are in B2B Marketing or B2C the answer is hardly ever the right one: Marketing is a conversation between your company and potential customers Thats why the main goal of a marketing workshop is to guide your business towards identifying and implementing marketing best practices. That means setting aggressive goals.

Lead Ranking 259

Lead Ranking Planning B2B Thought Leadership Lead Scoring 259

Marketing Insider Group

JUNE 7, 2023

You need the best SEO strategies that deliver results. The top SEO strategies include measuring your results, optimizing for mobile, focusing on the user experience, and targeting the right keywords. Keep Searching for the Best SEO Strategies One of the best SEO strategies is to keep looking for effective SEO strategies.

SEO 274

SEO Marketing & Strategy Long Tail Marketing Best Practices 274

Vision Edge Marketing

APRIL 4, 2023

With this level of investment, it’s becoming increasingly important to be able to measure the value of your data analytics investments. Let’s explore two measures any size company can employ, and some examples of how tracking and improving each measure benefits your business and proves the value of existing and new investments: Cycle time.

Lead Scoring 203

Lead Scoring Lead Ranking Allocation Analytics 203

Marketing Insider Group

NOVEMBER 6, 2023

This isn’t just throwing ads out there and hoping for the best. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. ” Traditional marketing often means paying up front, like for an ad spot, and then crossing your fingers.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Kwanzoo

AUGUST 16, 2019

Account-based (ABM) advertising programs offer a new way to reach and engage the “hard-to-reach” senior buyers at target accounts. Here a B2B company starts by identifying a set of target accounts, specific buyer personas at those accounts (e.g. Director of … Continue reading →

Account Based Marketing 40

Account Based Marketing ABM Advertisements Advertising 40

ClearVoice

MARCH 14, 2024

Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. Campaign optimization then becomes so much easier due to the measurable outcomes. Consider the best practices below for creating email content. Use power words.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Bannersnack

APRIL 5, 2024

18 minutes read Trying to choose the best color combinations for your online banners can be a daunting task, given the crowded display advertising market. So here you are, trying to put together a stunning banner that will measure up to your client’s expectations, outshine the big brands, and appeal to online users to click the button.

Display 98

Display Ads Banners Curation 98

Oktopost

JANUARY 8, 2024

Introducing our new and improved Oktopost Homepage – A fully customizable dashboard empowering data-driven teams to measure the impact of social immediately upon logging into Oktopost. Explore Our Recommended Dashboards Don’t know where to start when it comes to measuring the impact of social on your organization? No problem!

Opt-out 126

Opt-out Curation Opt-in Social Media 126

ClickDimensions

MARCH 11, 2024

Summary: Email Deliverability changes are coming for bulk senders and email marketers need to be aware of these changes and adjust their best practices accordingly. Deliverability can be measured in a multitude of different ways, for example, is your email being sent to an engaged subscriber? What is Deliverability?

Deliverability 122

Deliverability CAN-SPAM Domain Click Rate 122

Seismic

FEBRUARY 22, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. This past fall, I facilitated a conversation with a client titled “Starting to Measure Success,” focused on Seismic’s LiveInsights Analytics module. What does it mean to measure success?

Sales Cycle 81

Sales Cycle Analytics Lead Scoring Lead Ranking 81

Seismic

MARCH 26, 2024

How to identify the ideal mix of online and offline learning elements Strategies for creating and delivering engaging learning content Tips for measuring the success of your blended learning program I’ve worked with Seismic Learning since 2014 in roles from sales development to account management, and now as a Product Manager.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

Martech

MARCH 11, 2024

These alternatives aim to balance user privacy with the need for personalized advertising and measurement. Navigating measurement and attribution without third-party cookies Accurate measurement and attribution have always been complex undertakings, and the phase-out of third-party cookies adds complexity. Get MarTech!

Cost per Acquisition 116

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 116

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations.

Marketing AI 92

Marketing AI Optimization Allocation Customer Satisfaction 92

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked. Content marketing is no exception.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164