KoMarketing Associates

APRIL 25, 2013

Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Social media. Absolutely.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Ambal's Amusings

JULY 22, 2010

Blog Marketing Interactions Twitter Ardath421. An example of a tactical objective: Post to Twitter, a minimum of two tweets, three times per day with a collaboration focus. The best way to do that is with an editorial calendar based on a messaging storyline. What are best practices they need to know? Ardath Albee.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

This holds true when marketers consider building a presence on Twitter – only marketers who use the right strategies build and contribute to lasting social engagements. To understand which strategies attract followers and boost lead generation, consider the following 12 tips for B2B marketers to excel in Twitter: 1. ReTweeting.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Ambal's Amusings

MAY 27, 2010

Blog Marketing Interactions Twitter Ardath421. You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

FEBRUARY 18, 2010

Blog Marketing Interactions Twitter Ardath421. "Go Where Your Best Prospects Spend Their Time" Ardath Albee's Bio. Consider these five steps for determining the best way to get found: 1. For example, some companies think they have to be on Twitter. Blog The Point Twitter HJSewell. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. Social media: visits from social media websites like Facebook and Twitter.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. Social media: visits from social media websites like Facebook and Twitter.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Ambal's Amusings

APRIL 29, 2010

Blog Marketing Interactions Twitter Ardath421. Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. Blog Writing on the Web Twitter patsiblogsquad. White papers.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

DECEMBER 17, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. Social media: visits from social media websites like Facebook and Twitter.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? The best example I’ve seen documented recently is from Junta42. Blog Demand Generation Twitter abneedles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

SnapApp

SEPTEMBER 30, 2015

O Magazine’s “ What Kind of Morning Person Are You ” gives readers valuable information about the best kind of routine to kick off their mornings based on their answers to thoughtful questions about their habits. Takeaway: Encourage social sharing — interactive content generates attention in social media channels like Facebook and Twitter.

Personalization 48

Personalization Examples Content Marketing Planning 48

Ambal's Amusings

JANUARY 21, 2010

Blog Marketing Interactions Twitter Ardath421. Research showing that 79% of leads never become opportunities backs up the premise that our marketing efforts aren’t creating the best results across the long term. Blog B2BContentMarketing Twitter SeamusWalsh. Marketo's Modern B2B Marketing. Ardath Albee. Seamus Walsh.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Marketing Leads 100

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. By providing their email address, they are considered “known”.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Adobe Experience Cloud Blog

FEBRUARY 22, 2011

i.e. downloading a white paper, therefore becoming an inquiry. For example, proof that competitors are actively engaged in Facebook, Twitter or LinkedIn is often very compelling. To learn more about how digital marketing boosts B2B marketing ROI, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter.

RSS 48

RSS Marketo Correlation Paper 48

Adobe Experience Cloud Blog

JULY 27, 2011

What if I told you it’s as easy as following 18 more people on Twitter? The experts below represent the best of the best in marketing analytics, marketing metrics , marketing forecasting, and marketing ROI. Twitter: @AmyAfrica. Twitter: @Tim_Ash. Twitter: @TheGrok , @JeffreyGroks. Twitter: @AdamGreco.

Analytics 48

Analytics Advertising Agencies Forecasting ROI 48

Adobe Experience Cloud Blog

APRIL 17, 2011

best practices for optimal conversions. Share content including: B2B blog posts, white papers, articles, podcasts and other types of content pertaining to their needs. channels, subscribe to the Modern B2B sales Blog RSS feed or follow Marketo on Twitter. To learn more how to improve your Sales 2.0

Social Media 48

Social Media Top of Funnel Advertising Channels Peer-to-peer 48

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it. Doing all 7? Need to improve?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. Ideally, she or he has demonstrate this by building a strong personal presence online via a personal blog, Twitter account, etc.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Adobe Experience Cloud Blog

DECEMBER 16, 2013

Does your marketing automation solution track behavioral data, such as white papers your users have downloaded, or web pages they have visited? For instance, with Marketo’s own marketing, if a prospect is just getting started with email marketing, she probably isn’t interested in how Marketo integrates with different CRMs.

Buyer Personas 48

Buyer Personas Landing Pages Marketo Cross-Selling 48

Adobe Experience Cloud Blog

APRIL 1, 2011

I’d like to share some of the webinar promotion techniques we’ve used at Marketo, our top 5 ways to increase webinar attendance. One of the biggest differences between a live webinar and a recorded one, or other media like white papers, is the ability to actually interact with the expert. Have a prize draw during the webinar.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

Convince & Convert

OCTOBER 2, 2013

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) Have a team discussion about which ones are the best fit for your content marketing program. For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. all from one story idea.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after. Repurpose —Think big.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Adobe Experience Cloud Blog

JANUARY 9, 2012

For example, if interest is lead generation and you’re in the B2B environment, test free information (a white paper or special report ) against a free initial consultation. Include your Twitter handle in the contact information section or ask them to “Like” your brand page on Facebook. Test the offer. Ready for more ideas?

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Generation 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

Include a mock-up of the white paper or photo of the webinar presenter. Make the best use of the 1024 characters available to you. Landing pages are one of the most valuable things to test and the best B2B marketers are test fanatics. Keep the copy short and sweet focusing on the benefits and the call to action.

Landing Pages 48

Landing Pages Lead Generation Optimization Lead Ranking 48

Directive Agency

JULY 5, 2018

Now, you might be one of those B2B marketers who is in the 1% who are weirdly drawn to and love reading white papers or data sheets. It’s simply, “ you have to have sales assets like white papers, data sheets, and case studies to support your team on the sales side and any of your drip campaigns. .”

Ad Building 40

Ad Building Brand Identity Branding Content Marketing 40

Adobe Experience Cloud Blog

APRIL 27, 2011

With a new focus on sales and marketing alignment, companies are ensuring the two teams work together to focus on what they do best. The best Sales 2.0 We have documented a lot of our own success in this webinar about how we manage our sales process and in this white paper about our sales qualification team.

Cold Calling 48

Cold Calling Lead Generation Sales Qualified Leads Lead Ranking 48

Adobe Experience Cloud Blog

JULY 25, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising sections and sales training materials. We are very excited to welcome him. Harnessing B2B ‘Peer Power’ Via Social Media.

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

Adobe Experience Cloud Blog

OCTOBER 19, 2010

Share a mix of content that’s updated from internal sources including blogs, articles, white papers and newsletters. To learn more about content marketing, subscribe to the Modern B2B marketing Blog or follow @Marketo on Twitter. Nurture Interaction.

Facebook 48

Facebook Tips B2B Business 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). You can follow John on Twitter @jwatton. . In the age of Twitter and Facebook, it's easy to let the channel be the answer.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

JUNE 12, 2012

Sharpening the harpoon of your social lead generation strategy is the new white whale that will be wrestled with and “white papered” to no end in this new era. Using Twitter to Drive Business and Generate Leads. The Gatekeeper is Not on LinkedIn: There’s no secretary on someone’s LinkedIn or Twitter.

Social Marketing 48

Social Marketing Paid Search Agency B2B Thought Leadership Ideal Customer Profiles 48

Adobe Experience Cloud Blog

SEPTEMBER 27, 2010

This said, with this information you should also be able to recognize who is not a potential customer for your company – regardless of whether or not they downloaded your white paper or attended your latest webinar. Jason Stewart : The word “metrics” is almost a mantra when talking to B2B marketers about best practices.

B2B Marketing 48

B2B Marketing B2B Paid Search Agency Word of Mouth 48

Adobe Experience Cloud Blog

MARCH 28, 2011

Perhaps your Pay Per Click team has identified that your visitors respond best to fulfillment labeled as ‘3 Steps to…’ as opposed to ‘white paper’. The best landing page software can help you ward off many of these problems before they start by helping you create quality platforms.

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

Adobe Experience Cloud Blog

MAY 30, 2010

To combine the two tactics, email subscribers can be encouraged to not only forward content via email, but also share it via Facebook, Twitter, StumbleUpon and other sites. On the converse, a poll could be conducted on Twitter and encourage followers to subscribe to an e-newsletter to obtain results. Hear your customers.

B2B Marketing 48

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

They use their skills to tell them which are his (her) best bets and then starts working them until they purchase. . For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. Your sales reps know this.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Adobe Experience Cloud Blog

MAY 11, 2011

Are you leveraging white papers and webinars? In an online marketplace, this is where it’s crucial to have communication vehicles such as a blog, Facebook, Twitter, etc. Improve Lead Generation with Help from Unhappy Customers was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Lead Generation 48

Lead Generation Generation Leads Lead 48

B2B Marketing Zone Posts

MARCH 3, 2010

Best of B2B Marketing. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. 7 Reasons Every Business Needs to be on Twitter , February 10, 2010. White Paper (50).

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40