Conversica

FEBRUARY 26, 2019

Leader in Conversational Artificial Intelligence Recognized for Powerful Integration with Marketo to Drive Marketing Programs and Sales Opportunities. a leader in conversational artificial intelligence (AI) for business, today announced that it has been named Technology Partner of the Year by Marketo, an Adobe company.

Marketo 40

Marketo Advertising Agencies Marketing AI Marketing Management 40

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

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Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. In this post, let's review some of the best video hosting sites for your business. The best part? We actually had some fans that would watch our videos and dare us to do something on a weekly basis.

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Video Marketing Best Practices Business Marketing Management 101

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Systems like Marketo can be used to remind sales reps (via sales alerts) of untouched or stale leads. Marketo has more than 300 content assets on offer on its Website.). Think you have enough content?

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Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Effective Marketer

JANUARY 27, 2014

Marketo : Here’s a nice designed webinar page. Most of Marketo’s webinars follow the same design style with the webinar title at the top, the date and time clearly stated upfront (time is in both PT and ET), a short copy with three bullet points and simple registration form on the right asking just the basics.

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Landing Pages Webinar Metrics Practices Best Practices 100

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature.

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Lead Generation Twitter Paid Search Agency Sales Qualified Leads 48

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

Following best practices for enterprise marketing means: Breaking down silos —Using tools and creating a structure around content collaboration, take advantage of all the voices (and expertise) in the company. Best practices for enterprise-level SEO content include: Thorough keyword + user intent research. Search Engine Optimization.

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Enterprise Management Lead Scoring Practices Lead Ranking 134

Martech

AUGUST 9, 2023

LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K Also, during his 13 years as CEO of Demandbase, it was named one of the Bay Area’s “Best Places to Work” for seven consecutive years, #9 in 2020. LinkedIn: Jon Miller (17K followers) X (Twitter): @jonmiller (21.5K LinkedIn: Juliet Randall (14.6K

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Account Based Marketing ABM DemandBase Marketing Analytics Tools 79

Hubspot

MARCH 3, 2020

When monitoring performance using HubSpot, you'll have insights on your customers through their entire journey, as well as which marketing messages perform the best among your audiences. For instance, if you wanted to track just Twitter replies, you can customize that. These tools let you remain focused on the metrics you need to have.

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Social Media Budget Programs Analytics Work Management 99

Adobe Experience Cloud Blog

MAY 18, 2012

by Jason Miller The 3rd annual Marketo Summit kicks off next week here in San Francisco, and we are so excited for this year’s lineup. We created this killer infographic that breaks down the event schedule and highlights what will be our biggest and best summit to date. If you have not registered , there’s still time to do so.

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Marketo Twitter B2B Marketing B2B 48

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry. Many of your buyers are talking about hot topics in your space on Twitter.

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Intent Data Intent Email Marketing Social Marketing 129

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. I got the opportunity to become an Eloqua power user and then that company switch to Marketo and then I became a Marketo power user. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?

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Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Outgrow

OCTOBER 29, 2021

Best Giveaway Tools to Boost Your Conversion Rate [FREE+Paid]. Because in this blog, we are going to discuss some of the best giveaway tools that you need to try. Some of the best giveaway makers offer various integration and embedding options. Social share options with Facebook, Pinterest, and Twitter. SweepWidgets.

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Conversion Rate Outgrow Tools Conversion 52

Adobe Experience Cloud Blog

DECEMBER 4, 2012

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. On Twitter, it is easy to quickly compose Tweets and messages aimed at those interested in your company or product.

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Lead Generation Twitter Optimization Lead Scoring 48

Adobe Experience Cloud Blog

MAY 24, 2018

We cornered a few of our own digital marketing experts here at Marketo and asked what key lessons they’ve learned about planning, launching, running, and reporting on effective, revenue-driving campaigns. Manager, Demand Generation CoE & Strategy, Marketo. Scott Minor, Online Marketing Program Manager, Marketo. Scott Minor.

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Campaigns Planning Paid Search Agency Sample 134

Adobe Experience Cloud Blog

DECEMBER 16, 2015

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. But was this ever really a good measure to begin with? Update your web design.

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Twitter API Thought Leadership Marketo 48

Adobe Experience Cloud Blog

AUGUST 26, 2015

Author: Jamie Lewis Did you know that there are over 300 million active Twitter users? So it goes without saying that I am a (vocal) advocate of all companies (B2B and consumer-geared alike) using Twitter as a marketing channel. I myself have had some pretty compelling results with Twitter.

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Twitter Personalization B2B Thought Leadership Planning 48

Adobe Experience Cloud Blog

JULY 1, 2015

James hosted a Q&A on the social media channel Twitter as a way to engage diehard followers of the widely popular Fifty Shades of Grey story and pique their interest in the most recent book to be published in the series, Grey. So, don’t be afraid to explore the use of Twitter chats as a part of your marketing strategy.

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Twitter PR Thought Leadership Marketo 48

Adobe Experience Cloud Blog

NOVEMBER 11, 2013

Twitter had its IPO last week, so it’s safe to say the social media giant is here to stay. As a marketer, are you taking advantage of all Twitter has to offer? While you’re probably already actively using Twitter for your company – and leveraging it as a thought leadership platform – it is also a proven channel for demand gen.

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Lead Gen Twitter Lead Scoring Lead Ranking 48

KoMarketing Associates

DECEMBER 12, 2017

With buy-in from major influencers and organizations like Scott Brinker, HubSpot, Marketo, and more, investing in ABM was bound to increase in 2017.”. Connect with Brianna on Twitter and LinkedIn. How is ABM helping with sales and marketing alignment?

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman What a packed day here at the Marketo User Summit! And the best tactic to get people talking about you? Be sure to follow The Marketo Summit on twitter at #mus12. Afternoon Keynotes Energize at Marketo Summit (Live Blog) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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Marketo Enterprise Management Allocation Forrester 48

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman Marketo User Summit has officially kicked off! 1,400 attendees file into the Grand Ballroom at the Hilton to hear our first keynote speakers–Marketo CEO, Phil Fernandez, former Cisco CEO and Marketo board member Sue Bostrom, Debbie Qaqish from the Pedowitz Group, and Alexandre Pelletier from Aquisio.

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Marketo Enterprise Management Fulfillment Social Media 48

Webbiquity

FEBRUARY 5, 2021

A strong positioning statement, like being the “The best and most affordable support tool for textile printers” goes a long way in helping your leads identify you as the preferred option among competing products. Image credit: Marketo. You can find him on LinkedIn or Twitter. Automate nurturing and follow-ups.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Adobe Experience Cloud Blog

DECEMBER 17, 2009

So here at Marketo we did a quick list, of our views and misses and targets and hits. Aligning marketing and sales was your best bet, but collaboration between departments is your next step. On LinkedIn, on Facebook, on blogs, on Twitter, Your prospects finding you is all the sweeter. Holiday wishes from your friends at Marketo.

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Marketo Lead Scoring Lead Ranking Demographics 48

Adobe Experience Cloud Blog

AUGUST 10, 2017

When looking at interactions with your audience on Twitter, it is more important to care about the quality of the engagement rather than the quantity especially since the different types of engagement do different things for your business. What Tips Can You Give B2B Marketers Trying to Build Their Twitter Following?

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

Adobe Experience Cloud Blog

APRIL 28, 2014

Over the past year, even the text-based Twitter has started to make images a huge part of their interface and user experience. Last summer Twitter introduced lead generation cards , which allow users to respond to marketing calls-to-action without leaving Twitter or filling out forms. Best Tweets. Pinned Tweets.

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Ideal Customer Profiles Profiling Twitter Thought Leadership 48

Oktopost

JULY 2, 2020

With half of the world’s population active on social media, staying ahead of the curve means actively engaging with customers and prospects across LinkedIn, Facebook, Twitter and even Instagram. Zooming in on a focused persona will best position a company to learn the most about them in order to provide an incomparable customer experience.

Social Media 141

Social Media Media Enterprise Management Blast Campaigns 141

Only B2B

FEBRUARY 7, 2018

You probably must be searching for all demand generation blogs possible to read and capture the best you can. Here we have covered all the best demand generation blogs that you must follow to satisfy your needs. Twitter URL: [link]. Twitter URL: [link]. Twitter URL: [link]. Twitter URL: [link].

Lead Scoring 93

Lead Scoring Lead Ranking Demand Generation Gartner 93

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

At Marketo, one of our favorite social media tools for events is Twitter, which is extremely powerful for not only marketing and promoting your events, but also engaging and connecting with your attendees in real time. Use Twitter to live tweet, interact with partners and influencers, and drive traffic to your event page.

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Twitter Marketo Webinar Metrics Sample 48

Kabbage

NOVEMBER 9, 2016

Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. MarketingProfs.

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Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Sales Engine

FEBRUARY 25, 2016

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. But if you’re not in a position to be constantly talking to prospects as a marketer, your sales people are the next best thing.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Adobe Experience Cloud Blog

APRIL 19, 2011

The same holds true when developing strategies for Twitter. To ensure the most effective return on Twitter, consider the following 9 tips for B2B marketing success: 1. Share control – One way to ensure a steady flow of messages from your company Twitter account is to employ not one, but multiple users to represent the brand.

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Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

MAY 24, 2019

But how exactly should you invest your money so your company can truly make an impact on Facebook, Twitter, and LinkedIn? Twitter cards: With Twitter cards, you can stand out from text-only tweets in your followers’ feeds by using compelling graphics. Here are a few ideas. Your brand’s got a friend in Facebook.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman We are halfway through our first day at Marketo User Summit. 70% of customers complaints on Twitter go unanswered. Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. My head is spinning.

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Marketo Social Media Media Buzz 48

SnapApp

SEPTEMBER 18, 2012

What's the ROI of Twitter? Yes, Twitter is still relatively new for business, and yes, many people would like to know these answers, but no, these are the wrong questions to ask. Twitter can be a powerful business channel, but only if businesses know what events actually matter and how to measure and optimize them.

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Twitter Business Eloqua Top of Funnel 48

Kabbage

NOVEMBER 9, 2016

Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. MarketingProfs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. What Makes the Best Storytellers the Best – @bryankramer https://t.co/hsNgcPdJnV Missed the countdown?

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0