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KoMarketing Associates
JUNE 23, 2016
My presentation from the Boston Marketo User Group session in June 2016, discussing the role content marketing plays in KoMarketing’s online marketing success. A Content Marketing Case Study: Boston Marketo User Group Presentation from Derek Edmond. Key Takeaways from the Presentation.
Webbiquity
AUGUST 18, 2020
The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. There’s a main stage for keynote-style presentations, expo booths where attendees can interact with vendors, breakout session areas, and one-to-one video networking.
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Webbiquity
AUGUST 4, 2020
Presenting results of original research is often a strong draw. A third important element is your presenters. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). Several elements determine the success of your webinars. Is your information unique?
Martech
NOVEMBER 5, 2021
Navigate to the Predictive Audiences page in the Admin area of Marketo Classic. According to Alexandra Quick at Marketo, “AI should be made available to everyone and should be easy to use and to adopt.” With that said, it’s unknown how many Marketo users are currently experimenting with Predictive Audiences. Sales Insight.
SmartBug Media
NOVEMBER 23, 2020
While Marketo integrates with several webinar platforms to allow you to set up, promote, and track your events, Zoom is a certified launchpoint partner application. The Zoom integration provides Marketo users with data, including totals for attendees, invited, and registered. Integrate Zoom Webinar with Marketo. Hit “Save.”.
SmartBug Media
OCTOBER 29, 2020
According to Marketo , marketing attribution is the process of determining which interactions influence a customer to purchase from your brand. Whether you measure success in FT or MT attribution, setting yourself up for success in Marketo is a necessity. Attribution Reporting in Marketo. Setting Yourself Up for Success.
Martech
FEBRUARY 5, 2024
Let’s kick off 2024 with a look at Adobe Marketo’s January updates, which cover all areas of the Marketo platform, from bulk lead imports to a jQuery update for Marketo Engage forms. A new feature added in January helps identify and confirm bot activity within Marketo, which will, in turn, help provide more accurate reporting.
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