SmartBug Media

JANUARY 25, 2021

When used right, Marketo can breathe new life into your marketing efforts and shine light on the fastest path to an online traffic explosion. Before Marketo can start banging on all cylinders, you need to know your team’s marketing needs, spot holes in reporting, and establish goals. The downside? If you’re a marketer, you’re busy.

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Marketo Marketing Attribution Touchpoints Lead Ranking 98

SmartBug Media

NOVEMBER 17, 2020

Whether you’ve been using Marketo for five weeks or five months, it’s likely that you spend a lot of time reporting on your efforts. Luckily, Marketo has a myriad of reporting options that make it easy for you to showcase your team’s success, from email campaigns to landing pages to engagement streams. Marketo Report Types.

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Marketo Landing Pages Privacy Policies Click Rate 98

Oktopost

FEBRUARY 19, 2019

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? Marketo: which is the marketing automation platform to rule them all?

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Marketo Hubspot Enterprise Management Marketing Automation Services 110

SmartBug Media

OCTOBER 29, 2020

From email to tradeshows, paid media to public relations, attribution is how you know which channels are performing and which channels are delivering below-average success. According to Marketo , marketing attribution is the process of determining which interactions influence a customer to purchase from your brand.

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Marketo Multi-Touch Attribution Marketing Attribution Multi-Channel 81

SmartBug Media

MARCH 17, 2021

The best companies use the right messaging at the right time to create better customer relationships, equating to a longer customer lifecycle. Now that you’re aware of the core stages of the Marketo Customer lifecycle model. Understanding Revenue Cycle Models in Marketo. What Is a Customer Lifecycle?

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Marketo Work Management Marketing Management Ad Building 98

SmartBug Media

APRIL 13, 2020

Marketo has plenty of documentation of how to use transition rules , but when should you use them? The first is best practice; the others have more pros and cons to consider. This is definitely the best practice for engagement programs. This is definitely the best practice for engagement programs. Here are four use cases.

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Marketo Rules Top of Funnel Advertising Funnels 105

SmartBug Media

APRIL 24, 2020

Tokens are part of the genius of Marketo, offering an incredible opportunity to streamline your marketing automation. In one instance, I was able to use program tokens to reduce the time it took to get an event program out the door from four hours down to about 45 minutes,” shared 2020 Marketo Champion Brooke Bartos. “In

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Marketo Tactics Copyright Landing Pages 99

SmartBug Media

NOVEMBER 23, 2020

While Marketo integrates with several webinar platforms to allow you to set up, promote, and track your events, Zoom is a certified launchpoint partner application. The Zoom integration provides Marketo users with data, including totals for attendees, invited, and registered. Integrate Zoom Webinar with Marketo. Hit “Save.”.

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Webinar Metrics Marketo Budget Programs Co-Registration 86

Optinmonster

OCTOBER 30, 2020

Are you looking for a quick and easy way to create a custom Marketo popup that converts? By the end of this post, you’ll know exactly how to easily create a custom Marketo popup that will help your business grow. Why Create a Custom Marketo Popup. A Marketo popup is a lead capture form that sits on top of your website content.

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Marketo Marketing Automation Services Display Trigger Marketing 81

SmartBug Media

APRIL 6, 2020

Someone I worked with once told me that Marketo is like a Swiss army knife, while the marketing automation tool she was used to was more like a plastic spork. If all you have is a spork, you just pick it up and do your best. Like a multi-tool, Marketo gives you options. Marketo offers four different program types.

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Marketo Top of Funnel Landing Pages Multi-Channel 66

SmartBug Media

JUNE 1, 2020

Marketo is a powerful tool that can automate marketing campaigns for every step in the customer journey. Marketo makes it easy to build, customize, and automate email newsletters at scale, even across multiple geographies or verticals. Here are seven steps for getting started with email newsletters in Marketo.

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Marketo Newsletter Verticals Lock-In 94

Martech

APRIL 22, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. Implement lead capture forms on your website, landing pages, and social media channels to collect email addresses. The post Email tactics and CTAs for lead generation: Best of the MarTechBot appeared first on MarTech.

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Lead Generation Lead Ranking Tactics Lead Scoring 58

SmartBug Media

MARCH 10, 2021

Gathering lead lifecycle data in Marketo can be done a few different ways. If you are reporting on lead lifecycle stages as a Marketo user, one of the first steps you will need to take is building a Revenue Cycle Model (RCM). Lead Lifecycle Reports in Marketo. Other Ways to Report on the Lead Lifecycles in Marketo.

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Lead Ranking Marketo Marketing Qualified Leads Sales Qualified Leads 77

Adobe Experience Cloud Blog

NOVEMBER 8, 2019

We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. The deadline to apply for the Marketo Champion Program 2020 is in less than a month, on December 6th, 2019. How did the Marketo Champion Program help accelerate your career development?

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Marketo Thought Leadership Paid Search Agency Advertising Agencies 87

Adobe Experience Cloud Blog

DECEMBER 6, 2019

We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. The deadline to apply for the Marketo Champion Program 2020 is this week, on December 6th, 2019. How did you find out about the Marketo Champion program?

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Marketo Personalization Thought Leadership Class 89

Customer Experience Matrix

APRIL 10, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. But it''s Acxiom, not Marketo, doing the hard part of matching advertising audiences with identified individuals.

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Marketo Marketing Automation Services Conference Work Management 120

SmartBug Media

OCTOBER 9, 2020

A previous post by my colleague Caroline Graham, covered key tips and technical considerations for running a great webinar with GoToWebinar (GTW) and Marketo. With success in mind, here’s a rundown of how to set up a great webinar program in Marketo. Sync Marketo and GTW. It links GTW and Marketo. Create Your GTW Webinar.

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Marketo Webinar Metrics Touchpoints Template 71

Martech

DECEMBER 11, 2023

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. How can technology be used to improve the effectiveness of social media marketing? The post Integrating marketing with technology: Best of the MarTech Bot appeared first on MarTech. Get MarTech! In your inbox.

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Marketing AI Marketing Automation Services Work Management Marketing Management 98

SmartBug Media

FEBRUARY 2, 2021

Marketo is a very robust marketing automation tool that can provide you with endless possibilities for reaching your target audience, nurturing leads and customers, reporting on ROI, and so much more. There are several reasons for Marketo speed issues, but the good news is that there are also solutions for each of these causes.

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Marketo Trigger Marketing Sales Qualified Leads Webinar Metrics 71

SmartBug Media

JANUARY 12, 2021

Salesforce and Marketo have a variety of standard reports that allow you to understand how many leads you are generating, the source of your leads, the number of leads in each lifecycle, and more. We will compare Marketo versus Salesforce data to help you understand how to successfully report on marketing's impact. Marketo Data.

Lead Ranking 59

Lead Ranking Marketo Marketing Qualified Leads Sales Qualified Leads 59

SmartBug Media

APRIL 28, 2020

In Marketo, wait steps allow you to build specific wait times into the flow of your campaigns. Marketo’s wait steps can be incredibly helpful, but they require a little forethought to get right. Know When Marketo Wait Steps Shine. you’ll have to do so manually, as this marketer in the Marketo Nation forum learned.

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Marketo Efficiency Tips Trigger Marketing 66

SalesIntel

DECEMBER 6, 2023

We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. For instance, sales tools can automate emails required at every buying stage, you can perform A/B testing using the best subject lines suggested by the tool. Investing in a random sales tool is a waste of time, money and effort.

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Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Oktopost

JULY 2, 2020

What you’re probably not doing is using social media data to find out and understand the person you are trying to engage with and their business situation at the time. And how can social media transform the customer experience? When you are trying to reach a potential new customer, how do you do it? Phone call, email, LinkedIn?

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Social Media Media Enterprise Management Blast Campaigns 141

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools. Price: $49-248/mo.

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Social Media Budget Programs Analytics Work Management 99

Blue Flame Thinking

SEPTEMBER 25, 2023

Enterprise solutions like Salesforce and Marketo offer powerful integrations and additional CRM management. Promoting your list via social media and other free networking sites can boost subscriptions. The post Email Marketing: Best Practices & Pitfalls appeared first on Blue Flame Thinking.

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Enterprise Management Email Marketing Practices Work Management 52

Adobe Experience Cloud Blog

NOVEMBER 8, 2019

We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. The deadline to apply for the Marketo Champion Program 2020 is in less than a month, on December 6th, 2019. How did the Marketo Champion Program help accelerate your career development?

Marketo 48

Marketo Thought Leadership Paid Search Agency Advertising Agencies 48

Heinz Marketing

MARCH 28, 2024

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Not to date myself, but I’ve been using Marketo for close to 15 years. Ease of support and customer service: If you’ve never tried logging a support ticket with Salesforce/Pardot or Marketo – count yourself lucky.

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Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Webbiquity

JULY 12, 2016

These firms are also much more likely to be “best in class,” and most see sales pipeline opportunities increase by 10-15%. Here are 14 of the best marketing automation tools based on their popularity with reviewers. 1) Marketo. Best suited (like Marketo) for large enterprises. SmartBug Media.

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Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Advertising Tools : Drive traffic to your site from places like social media and through paid ads. Best Lead Generation Tools. Let’s start with the best tools for lead generation and email marketing. We know, it’s a lot. Sales Tools.

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Marketing Automation Services Budget Programs Enterprise Management Work Management 125

DealSignal

JANUARY 28, 2024

This article offers an in-depth comparison between two significant players in the field DealSignal and SalesIntel , and proves why DealSignal is the best SalesIntel alternative. We aim to provide you with clear, actionable insights that will help you decide which service best fits your business needs.

Enterprise Management 52

Enterprise Management Marketing Automation Services Best Practices Lead Ranking 52

Vidyard

MAY 11, 2016

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

MAY 11, 2016

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Adobe Experience Cloud Blog

DECEMBER 11, 2018

Having a social media presence is vital in today’s online marketing atmosphere. Social media usage has grown to historical levels: 2.34 billion people use some form of social media, and 77% of Americans have a social media profile. Your social media channels shouldn’t be any different. Build Trust.

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Social Media Advertising Channels Media Urgency Marketing 134

Adobe Experience Cloud Blog

MARCH 11, 2019

Social media never changes. But one constant has plagued social media since its birth: the challenge of tracking marketing impact and ROI. Thankfully, as platforms have evolved, so have the tools we use to analyze our social media marketing campaigns. Social media analytics aren’t a silver bullet, though.

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Marketing Attribution Top of Funnel Multi-Touch Attribution Social Media 132

Adobe Experience Cloud Blog

AUGUST 10, 2017

A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. So how can organizations not only participate in social media but succeed and drive social media engagement?

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Social Media B2B Thought Leadership Media B2B 134

SalesIntel

NOVEMBER 17, 2022

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Social Media. Social media platforms represent the easiest way of promoting and marketing your EdTech solution to education institutions or schools.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. In this post, let's review some of the best video hosting sites for your business. With this hosting site, you can also combine your media gallery to create a video course with images, video, or podcast files.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101