SnapApp

FEBRUARY 2, 2015

Build buyer personas you’ll actually use with these best practices from experts in the field. In order for the buyer personas you develop to be really effective, they have to “feel like a real person,” says Dayna Rothman of Marketo. Don’t be part of the 85%. Make it Real.

Buyer Personas 67

Buyer Personas Practices Ad Building Allocation 67

SnapApp

OCTOBER 24, 2018

Let’s take a look at a couple ways Marketo and interactive content take your landing pages to another level to give your audience the visual and interactive experience they’re looking for, and the lead qualification you need to push leads to sales faster than the traditional approach. The best part? That’s where Marketo comes in.

Landing Pages 54

Landing Pages Sales Qualified Leads Advertising Channels Lead Qualification 54

SnapApp

AUGUST 30, 2017

this also happens to be why we are excited to become a Marketo Accelerate partner – love helping Marketo customers find better ways to create engaging content!). . What did we learn from Marketo’s report? SnapApp and Marketo. Want to learn more about how you can use SnapApp and Marketo together? A great example?

Top of Funnel 63

Top of Funnel Work Management Paid Search Agency Marketing Management 63

SnapApp

OCTOBER 17, 2019

However, marketers can combat the costly inefficiency that this system creates by only sending the best leads to sales. Marketo reports that 96% of visitors to your website are likely not ready to make a purchase. Send only your best leads to sales . Recognize that not all leads are created equal.

Lead Ranking 92

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 92

SnapApp

MAY 2, 2016

Albeit, mostly screamed loudly from the lungs of Sanjay Dholakia – CMO of Marketo. Marketo’s Marketing Nation Summit begins in just one week, and you’ll probably see your social media feeds turning a deep shade of purple because of it. Which, in this marketers opinion, was the best idea they’ve had yet. “ Are you in the Nation?”

Marketo 48

Marketo Communities CMO Opinions 48

SnapApp

JANUARY 30, 2015

The end product, a SnapApp survey diagnosed a visitor’s “Secure File Transfer Readiness” and sent them a valuable, personalized report on their current state against best practices. Marketo then would process the data and send out one of 16 customized reports to the visitor via email.

Customer Surveys 48

Customer Surveys Work Management Marketo Marketing Management 48

SnapApp

APRIL 3, 2014

Events bring out the best of marketing. Here’s the best part: all these engagements can have a lead form that integrates with your marketing platform: Marketo, Eloqua , ExactTarget , Pardot, Act-On, and HubSpot-- it all can be done! See It In Action At The Marketo Summit! Join Us At The Marketo Summit!

Planning 48

Planning Marketo Eloqua Landing Pages 48

SnapApp

JULY 10, 2018

So we set out to compile a list of the top training resources that we guarantee will up your demand gen game, so you don’t have to sort through the thousands of emails cluttering your gmail promotions tab to find the best training. Demand Gen Blogs to Study. Demand Gen Conferences to Attend. Source ).

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

SnapApp

FEBRUARY 4, 2016

Prepping for an event is different for each individual person, so there is no silver bullet to making the best of your experience. Marketo: Winning, IPO’ing and Going UpMarket. As a B2B marketer we all look at Marketo as the last big company to still be making it on its own. When: Thursday, 9:30AM.

Conference 59

Conference Marketing Management Marketing Automation Services Marketo 59

SnapApp

MAY 28, 2019

Say your company makes a software that integrates with HubSpot and Marketo. On average, half of the leads in any CRM system are not yet ready to buy , according to data from Marketo. The best part? Using qualifying questions is a great way to do this. Create a Robust Nurture Campaign.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

SnapApp

MAY 22, 2015

The best way to deliver leads to Eloqua is with our Audience App. Marketo, HubSpot, & Pardot. Marketo, HubSpot, and Pardot all integrate directly with the lead form tool in the SnapApp builder. Each partner has their own set of go-faster-goodies: deliver direct to Marketo campaigns. do both with Pardot! Landing Pages.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

SnapApp

MARCH 15, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. Tuesday - 2:10 - 2:35PM - Taming Content Chaos: Solving the $958M Marketing Problem with Mary Dalton.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

SEPTEMBER 13, 2017

Well, we recently hosted a webinar with Marketo and our customer S&P Global Market Intelligence and heard from Senior Marketing Manager Michelle Patterson about how their marketing organization made the transition from volume to value focus. . . . Sound too good to be true? Spending Time on “Smarketing”.

Lead Scoring 48

Lead Scoring Lead Ranking Allocation Sales Qualified Leads 48

SnapApp

JULY 10, 2018

Marketo specializes in creating marketing applications that enhance the channel of communication between brand and customer, which helps optimize engagement campaigns and improve the way companies interact with their audience. Demand Gen Conferences to Attend. Source ).

Training 48

Training Demand Demand Generation Agencies Planning 48

SnapApp

JULY 10, 2015

So, we went to work to find out if there really is a best time to publish a blog post. Read On>> Marketo: 5 Vital Strategies for a Successful Marketing Automation Implementation (@VeronicaOHolmes). This blog by Marketo provides 5 vital moves that get you ready for the road ahead by organizing your business.

Marketo 48

Marketo Marketing Automation Services FAQ Custom Publishing 48

SnapApp

MARCH 14, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. Tuesday - 2:10 - 2:35PM - Taming Content Chaos: Solving the $958M Marketing Problem with Mary Dalton.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

FEBRUARY 3, 2016

Prepping for an event is different for each individual person, so there is no silver bullet to making the best of your experience. Marketo: Winning, IPO’ing and Going UpMarket. As a B2B marketer we all look at Marketo as the last big company to still be making it on its own. When: Thursday, 9:30AM.

Conference 48

Conference Marketing Management Marketing Automation Services Marketo 48

SnapApp

MAY 9, 2016

This month is an especially busy one with a number of events SnapApp will be at, including: The Marketo Marketing Nation Summit. In the meantime, stay up to date with content-creating best practices and cutting-edge demand gen strategy by subscribing to the SnapApp blog! Brightcove Play. SeriusDecisions Summit.

Marketo 48

Marketo Class Rules Conference 48

SnapApp

OCTOBER 16, 2015

After completing the SnapApp, prospects were filtered into an extensive integrated email nurturing campaign through Qvidian’s Marketo marketing automation system that shared best practices and tips for improvement. Qvidian initially sent the assessment out to a targeted email list of prospects. The Results.

Lead Ranking 48

Lead Ranking Marketing Automation Services Marketing Management Content 48

SnapApp

NOVEMBER 7, 2014

DemandGen helps companies deploy and utilize marketing automation services and CRM systems like Eloqua, Marketo and Salesforce. Using a SnapApp best practice, they are promoting the assessment right on their homepage next to other featured content.

Eloqua 48

Eloqua Marketing Automation Services Paper Marketo 48

SnapApp

JANUARY 4, 2017

Since Moz pulled the plug on their Moz Content tool in November this year, BuzzSumo is arguably the best content research tool in town – and the best tool to use to scope out successful campaigns. Use BuzzSumo to find out what content is performing best for key influencers in your market. What hashtags they’re using.

Research 61

Research Campaigns Tips Content 61

SnapApp

MAY 12, 2015

In fact, one of the best ways to create an assessment is to repurpose core themes and messages from an existing white paper or research report – meaning you get even greater return on your initial content creation investment. If you have access to benchmarking data across an industry, what’s the best way to share it?

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

SnapApp

OCTOBER 28, 2016

Here’s a quick science lesson to learn the best way to do just that. The list of marketing technology vendors keeps growing – Marketo, Eloqua, HubSpot, Kapost, Newscred, and the list goes on. This is as true for brand-created content as it is for traditional advertising spots and banners. Caitlin Burgess, TopRank Marketing.

Eloqua 48

Eloqua Banners Training Creativity 48

SnapApp

MARCH 15, 2017

Marketo. . Nearly two-thirds (63%) of the “Very successful” use their marketing automation systems extensively, while more than a third (37%) achieved best-in-class status with limited use. . - Nucleus Research. . 63% of users plan to increase their marketing automation budget this year. Three Deep & Ascend2. . eMarketer. .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

SnapApp

JULY 8, 2014

Product Galleries – “Cold Weather Running Gear” or “The Best Slam Dunks Of The Year ”. User Generated Galleries – “PhillyCooks Food Gallery” or “Coolest Home Made Bird House”.

User-Generated Content 48

User-Generated Content Stats Marketo Opinions 48

SnapApp

AUGUST 10, 2016

Working with clients like Hubspot, LinkedIn, and Marketo, ThinkWarwick knows that great tools make for a more reliable, stress-free content development process. “We You can streamline the ideation process, the creation process, and the promotion process to put out the best possible resources for your audience. Not likely.

Planning 48

Planning Work Management Efficiency Tools 48

SnapApp

SEPTEMBER 30, 2015

O Magazine’s “ What Kind of Morning Person Are You ” gives readers valuable information about the best kind of routine to kick off their mornings based on their answers to thoughtful questions about their habits. Marketo walks the line between silly and informative, marrying a fun approach with a meaningful impact.

Personalization 48

Personalization Examples Content Marketing Planning 48

SnapApp

NOVEMBER 17, 2015

This rollercoaster of change can lead even the best marketers to push aside improvements to their systems and processes in favor of a “just get it done” attitude. The trick is finding the best one for you. That doesn’t sound very sustainable, does it? In the long term, the constant grind can have a negative effect on output.

Work Management 48

Work Management Marketing Management Planning Campaigns 48

SnapApp

JANUARY 24, 2017

There was content best suited for brand new visitors, mid-funnel prospects, and ideal customers (Super MQLs.). . Participants in Summer School immediately received 10+ behavior points in Marketo so they’d get the appropriate follow-up. Follow-Up. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

There was content best suited for brand new visitors, mid-funnel prospects, and ideal customers (Super MQLs.). . Participants in Summer School immediately received 10+ behavior points in Marketo so they’d get the appropriate follow-up. Follow-Up. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

AUGUST 20, 2015

When Marketo utilized a five-field form versus a nine-field form, they decreased their cost per lead by $10 and increased conversion rates by 3.4%. Here’s where interactive content, paired with a short lead form, yields the most (and best) visitor data. Yes, you read that correctly.). The Solution: Interactive Feedback. Conclusion.

Cost per Lead 48

Cost per Lead Sales Qualified Leads Conversion Lead Scoring 48

SnapApp

SEPTEMBER 18, 2012

By incorporating conversion metrics into your Twitter strategy, you can understand where you should link in tweets to best fill your marketing and sales funnel or facilitate a final purchase.

Twitter 48

Twitter Business Eloqua Top of Funnel 48

SnapApp

JUNE 4, 2014

At this year’s Marketo conference , SnapApp created a poll around which Hillary Clinton was the users favorite from over the years - fitting in this case since she was the keynote speaker. When attendees show the slightest interest, most of the time, the conversation usually starts with, “Let me tell you about our organization”.

Click Rate 48

Click Rate Trigger Marketing Lead Gen Conference 48

SnapApp

APRIL 4, 2018

Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: It's best to focus on one specific goal and one desired outcome. A good guideline for choosing the best overall KPI is to choose the metric that best fits your goal and is furthest down the funnel, closest to the bottom-line. . #3

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

APRIL 10, 2017

I’m leaving behind my beloved campaign orchestration, the challenge of lead scoring, and the geekiness of Marketo and Salesforce. Forward-thinking marketers are doing something different: they are thinking not about what’s best for the seller, but what matters for the overall buyer experience. . I loved everything about my job. .

Demand 83

Demand Webinar Metrics Peer-to-peer Lead Scoring 83

SnapApp

FEBRUARY 18, 2016

Marketo did some math to quantify the financial loss tied to an irrelevant email campaign. One of the tried-and-true practices of best communicators is to know their audience. Sending email campaigns that don’t resonate with your audience decreases engagement and can increase unsubscribes. You Forget Who You’re Talking To.

Email Marketing 59

Email Marketing Planning Work Management Marketing Management 59

SnapApp

FEBRUARY 17, 2016

Marketo did some math to quantify the financial loss tied to an irrelevant email campaign. One of the tried-and-true practices of best communicators is to know their audience. Marketo does this well with their Subscription Center – offering multiple “channels” for users to pick and choose what they receive and when. .

Email Marketing 48

Email Marketing Planning Work Management Marketing Management 48