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Sales Engine

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Content Strategy Before Technology Acquisition

Sales Engine

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. But if you’re not in a position to be constantly talking to prospects as a marketer, your sales people are the next best thing.

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Content Strategy Before Technology Acquisition

Sales Engine

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. But if you’re not in a position to be constantly talking to prospects as a marketer, your sales people are the next best thing.

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4 Questions to Ask Yourself Before Outsourcing Content

Sales Engine

With the prevalence of marketing automation systems like Marketo, Hubspot, Infusionsoft, and more, many companies have bought the cart before the horse. If this process is not established in-house, or is broken, you may need your content development partner’s help in best practices around lead follow-up and nurturing.