DiscoverOrg

APRIL 5, 2016

That is why DiscoverOrg is beating the pack and has emerged as a best-of-class sales intelligence platform. HG Data’s technology stack data has been integrated with DiscoverOrg’s technology stack data – we’ve combined hand curated technology stack data with the best in class big data gathered technology. Great, now what?

Ideal Customer Profiles 120

Ideal Customer Profiles Work Management Top of Funnel Marketing Management 120

DiscoverOrg

MAY 21, 2014

These best practices are important to any and all organizations utilizing outbound email marketing for lead generation. Your email marketing strategy cannot afford to ignore the laws, guidelines and best practices surrounding this topic. Over the years, marketers have amassed a plethora of knowledge surrounding email deliverability.

Deliverability 136

Deliverability Email Marketing Marketing & Strategy Marketing Strategy 136

DiscoverOrg

MARCH 25, 2019

(Shout out to our great co-hosts, Gong and Marketo !). We then cherry-picked the best-fit prospects who registered for the happy hour, asked to schedule 1:1 meetings with them, and invited them to our breakfast session. Here’s why: The happy hour RSVP lists became our target meeting list.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

DiscoverOrg

MARCH 27, 2017

Q: How can outbound and inbound focused teams best come together to create a cohesive ABE strategy? We think the best way to select target accounts is by looking at how many resources you have to invest. The rise of Account-Based Everything has sparked a debate between the virtues of inbound versus outbound models.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

DiscoverOrg

APRIL 27, 2017

Some of the best subject lines are intentionally brief without being misleading. You might try: Humor: “Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve)” Personalization: “Hey Katie – 90.7% The best purchased lists have a bounce rate around 10%, and most will bounce at least 25% of the time.

CAN-SPAM 292

CAN-SPAM Deliverability Opt-out Opt-in 292

DiscoverOrg

MAY 23, 2018

The required mindset is one of HELPING, not SELLING.” – Jill Rowley , Chief Growth Officer, Marketo (via Salesforce). If you’re not sure where to start, identify your current best customers – those who have the biggest accounts, who love your service, and who have been customers the longest.

Lead Ranking 257

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 257

DiscoverOrg

SEPTEMBER 14, 2018

Best Dreamforce sessions for Marketing. Best Dreamforce sessions for Sales. DiscoverOrg and our friends Marketo and Gong.io , for Cocktails, Conversations, and Conversions. And with a smorgasbord of activities, you’re going to have to make some tough choices! Get off the beaten trail. Join the cool kids.

Account Based Marketing 207

Account Based Marketing Top of Funnel First-Mover Advantage ABM 207