Vendors that were mentioned by name in the session included Marketo, Vtrenz, Eloqua, Genius, Marketbright and Silverpop. More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. Many of us will remember when we used to process raw Excel lists, handing over hundreds of names with job titles and companies to our sales department, only to find that leads weren’t being followed up on. It wasn’t possible to know which leads were the most interested in your company, and wasn’t easy to see which matched your target buyer. What is lead scoring? MORE >>

Sponsored by Marketo) Fewer well qualified leads delivers more revenue than many more less qualified leads. small pipeline gives more revenue than a big … Continue reading → Demand Generation lead generation Lead Scoring Management best practices Marketing Marketing Automation marketing campaigns sales challenges Social Media Social NetworksClick to download How to Find New Customers, our remarkably popular white paper. That’s right. MORE >>

This feeling of being part of an important moment was almost palpable during our recent Marketo Summit here in San Francisco (which was celebrating its own big moment with the 75 th Anniversary of the iconic Golden Gate Bridge). More than 1,400 people descended on our city to be a part of the Marketo Summit 2012.  And that is why Marketo announced its vision that, in this Brave New World, Marketing Automation is now Social Marketing Automation. by Phil Fernandez Sometimes in life – and in history – everything just converges to create a remarkable moment in time. MORE >>

As a consultant, I really enjoy helping organizations optimize their Marketing Automation efforts using the latest techniques and best practices. To accelerate this learning process I’ve decided to join the Marketo consulting team, in which I can focus 100% on Marketing Automation and Lead Management. Marketo gives me access to more projects, and also the interesting projects that I wouldn’t be able to get as an independent consultant. Both of those are independent from Marketo, and done in my own time. What’s Going to Happen With LeadSloth? MORE >>

Information offers (white papers, ebooks, information kits) often work best because they appeal to prospects across a broad segment of the selling cycle. ” B2B Marketing Demand Generation Inbound marketing Landing Pages lead generation search marketing SEM landing page design marketo landing pages ppc best practices ppc landing pages sem landing pagesWhere do most paid search (PPC) campaigns succeed or fail? The rewards from making even slight improvements to your PPC landing pages can be dramatic. Here are 7 tips that can make a difference: 1. Not “learn more.” MORE >>