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Insights from the Marketo Summit

ANNUITAS

I have just returned from the Marketo Marketing Summit in San Francisco this week where I joined 7,000 other registered attendees from what I believe is now one of the premier B2B (and B2C) marketing events of the year. In the opening keynote by Phil Fernandez and throughout the conference, Marketo made mention of their study with The Economist where marketers ranked their top three priorities, which were. We have come a long way in 10 years as was obvious at the Summit, but I believe the best is yet to come. It’s All About The Customer – And Marketing Must Respond.

Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?

Customer Experience Matrix

Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting. Those struck me as strategically valuable, helping to secure Marketo’s place at the center of its users’ customer management infrastructure. By that standard, predictive analytics is still far from overcrowded.

How To Decide Whether Marketo RCA Is Right For You

bizible

Advanced marketing automation systems like Marketo offer some form of attribution but it can be difficult to understand exactly how it compares to other attribution solutions like Bizible. Marketo RCA)? Marketo Revenue Cycle Analytics (RCA) is a set of reporting tools that helps marketers analyze their campaigns (i.e. The Type Of Reporting Offered In Marketo RCA.

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. But it''s Acxiom, not Marketo, doing the hard part of matching advertising audiences with identified individuals. My main reaction was, what’s new? Fair enough.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing.

Infographic: The State of Marketing Automation Maturity

The Point

As the infographic below illustrates, results from the survey suggest that, while the typical marketing automation user makes full use of some functionality, many more are failing to follow even the most basic lead management best practices , best practices that represent some of the most compelling business rationale for investing in marketing automation in the first place.

Marketo Data Tells Us: Which Industry Has the Best Email Performance?

Modern B2B Marketing

After posting my earlier blog around email performance , in which I revealed which types of email perform the best, I received a ton of requests to break it down by industry so marketers can compare the performance of their email campaigns to those of their peers. Nurture campaigns, on the other hand, performed the best in Energy, Healthcare and Life Sciences, and Transportation and Storage.

Marketo's Engagement Engine Simplifies Complex Marketing Automation Campaigns

Customer Experience Matrix

I’ve long said that the best campaign design would be one circle: the system executes the best treatment for each customer, waits a day, and repeats. But the good folks at Marketo have taken a step in that direction with their latest enhancement, which they call an “engagement program”. There’s quite a bit more to the new Marketo feature than I’ve described so far.

Marketo Announces Japan Expansion

Modern B2B Marketing

And in our short history, it sure seems like people want Marketo. First, we heard customers in the UK asking for our technology; in 2011 we took the international plunge and hung the first global Marketo shingle up in Dublin. Needless to say, that shift plays right into Marketo’s hands. Read the full press release on Marketo’s Japanese expansion here.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing.

Join Infer at Marketo Summit 2016

Infer

Marketo Summit is upon us yet again, and we’re geared up for a fantastic week of networking, learning, and connecting with thousands of data-driven marketers about the power that predictive can have on their businesses. Learn how predictive enables personalization at scale by helping you “right size” your marketing effort to the very best accounts. Where:  Room 318.

Anatomy of a Blog Redesign – 10 Best Practices from Marketo

Modern B2B Marketing

Author: Jon Miller (@jonmiller) The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. This post shares 10 best practices for blog design that we have incorporated into our new blog, and why. Merchandise our best content. Merchandise our best content. The Old Design. 10 Principles for Blog Design. Neat, huh?

[Infographic] The Marketo(er’s) Guide to SXSW

Modern B2B Marketing

This year, Marketo is going big. We are hosting 10+ sessions featuring marketing thought leaders from organizations like My Fitness Pal, The Economist, Kaiser Permanente, Mashable, and of course, Marketo! And to learn more about what Marketo has in store for SXSW check out our microsite. Author: Dayna Rothman We can’t wait for SXSW! View the infographic in a new window here.

Infer Scores Now Available in Marketo Sales Insights

Infer

We’re excited to share that Infer Scores are now integrated with Marketo Sales Insights to give more reps visibility into their best-fit prospects so they can close deals faster. Once Infer is configured with your Marketo instance, any administrator can edit the standard setup for Sales Insights. How to Use Infer Scores in Marketo Sales Insights.

Raab Report: Act-On, Eloqua, Pardot, and Marketo Vie to Lead in Mid-Size B2B Marketing Automation Segment

Customer Experience Matrix

final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. I’ve saved the best for last, in the sense that the small to mid-size sector is the heart of the industry and its most complicated arena. Today I’ll present the third and (mercifully?) They have one to fifteen marketing automation users.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing.

Texts From Marketo: Starting Our Story From Page 1

Modern B2B Marketing

At Marketo, we recently decided to restart our social storytelling and are going back to page 1 of our social storybook—without any jargon. We realize that some people may not know what we mean when we say that Marketo is the “best in class engagement marketing platform”. Texts From Marketo. Author: Shanna Cook I’m not reinventing social, I’m just going back to page 1.

Engagement is Everywhere: Marketo’s Spring 2015 Product Release

Modern B2B Marketing

For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. All of these programs were built in isolation, connected at best, by team meetings. When you pair powerful technology and insights from Marketo with ad tech, marketing magic happens.

Prepare for 2015 with Marketo’s Marketing Predictions

Modern B2B Marketing

To answer this question, we caught up with Marketo’s internal thought leaders to hear about the changes they anticipate in the coming year and how they think marketers can prepare. Download the Marketing Predictions slide deck and jumpstart your 2015 preparations: Marketo’s 2015 Marketing Predictions from Marketo. Instead, the marketer will drive the relationship.

Introducing Marketo’s Email Lookbook for Spring/Summer 2014

Modern B2B Marketing

Abandoned Cart Emails Best Practices. Introducing Marketo’s Email Lookbook for Spring/Summer 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman A really good email is often the difference between a click-through and a direct route into the spam folder. Today’s consumers have a lot of expectations.

Marketo Data Tells Us: Which Channel Wins More, Faster

Modern B2B Marketing

So in this fourth blog in the Marketo Institute series, we’re going to look at the next two channel pipeline metrics: win rate and velocity. This image shows win rate across all channels (all Marketo customers). This image shows velocity across all channels (all Marketo customers). The Happy Marketing-to-Sales Handoff. Sales: “Those leads were garbage.”. The Need for Speed.

Top 10 Marketing Automation Mistakes

The Point

For example, Marketo users might see links that reference something that looks like: mkto-af53353.com.) It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. Not having a larger strategy/plan for how you plan to use the platform.

Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?

Modern B2B Marketing

Author: Johnny Cheng Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. You go back to your desk and begin to fumble around random marketing websites containing “best practice” campaign performance stats. Introducing Marketo Institute. Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller.

The Economist & Marketo: Figuring Out The Next Era of Marketing

Modern B2B Marketing

To help provide a few guideposts, Marketo and the Economist Intelligence Unit have teamed up to see if we can jointly help marketers everywhere navigate this new era.  We have talked to some of the brightest minds in marketing around the globe, surveying marketers at companies of all sizes and shapes. Author: Sanjay Dholakia “What a long, strange trip it has been…”. Well, maybe a little.

Why Marketo and Microsoft Dynamics CRM Customers Have Gold in Their Sights

Modern B2B Marketing

At Marketo, we spend a lot of time thinking about how to help sales and marketing perform together  with the finesse of Olympians. complete marketing automation solution, like Marketo, scores and prioritizes your leads based on who they are and how they behave, then continuously delivers the best leads to each sales rep. If so, keep reading…. Because it’s all about the handoff.

Top 10 B2B Lead Scoring Mistakes (Part 1 of 2)

The Point

Demographic scores are best thought of as how interested you are in a prospect. B2B Marketing Campaign Measurement Demand Generation Lead Management Lead Nurturing Marketing Automation lead scoring lead scoring best practices lead scoring mistakes lead scoring schema lead scoring tips Marketo best practices marketo consultants Marketo lead scoring Marketo partner

5 Reasons to Gate Lead Nurturing Content

The Point

B2B Marketing Campaign Strategy Content marketing email marketing Landing Pages Lead Management Lead Nurturing Marketing Automation b2b demand generation b2b lead generation lead nurturing best practices lead nurturing tips Marketo best practices Marketo partner marketo tips Why is that necessary when we already know who these people are? Here’s why: 1.

10 Tips for Driving Lead Nurturing Success (Infographic)

The Point

B2B Marketing Campaign Strategy Infographics Lead Management Lead Nurturing Marketing Automation lead nurturing best practices lead nurturing strategy lead nurturing tips Marketo agency Marketo best practices Marketo partner Here are some tips for driving lead nurturing success. Click on the image below to view full size.).

28 (of the) Best Business Blogging Guides and Tips of 2013

Webbiquity

Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy. Best Business Blogging Guides and Tips.

Marketo Data Tells Us: Marketing Stats That Will Blow Your Mind

Modern B2B Marketing

Author: Johnny Cheng In my role at Marketo over the past few months, I’ve had the pleasure of paging through mounds of enticing Marketo data. have seen some absolutely outstanding stats from some of Marketo’s top customers—stats covering everything from email sends to opportunities sourced. If it’s not, they probably have developed a mean set of webinar best practices.

Stats 49

SnapApp Named Marketo Revvie Awards “LaunchPoint Innovator” Finalist

SnapApp

The team here at SnapApp is thrilled to announce we’ve been named a finalist for the Marketo Revvies Awards in the LaunchPoint Innovator category. The LaunchPoint Innovator award recognizes the Marketo LaunchPoint partner who invested deeply in building an innovative solution on Marketo’s open platform.  . Our partnership with Marketo has been a huge part of that mission.

Marketo Data Tells Us: What Is the Top Conversion Rate by Channel?

Modern B2B Marketing

It’s me, Johnny, with your next blog from the Marketo Institute! The chart below represents average conversion rate (from lead to opportunity) by acquisition channel across all Marketo customers. It’s much more efficient to have sales do what they do best: selling , not cold calling. How does it stack up against the Marketo average? What Is Conversion Rate?

In Defense of Unsolicited Email

The Point

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? Full disclaimer: my firm, Spear Marketing Group , is a leading Marketo partner.).

Email 77

“Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn

Modern B2B Marketing

Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. Imagine if your relationship with one of your favorite brands felt more like the one with your best friend. They approached LinkedIn and Marketo to solve that problem for them. Together, Marketo and LinkedIn have made doing  this a lot easier.

Marketo Data Tells Us: What’s the Truth Behind the Two Biggest Email Volume Myths?

Modern B2B Marketing

Marketo Data Tells Us: What’s the Truth Behind the Two Biggest Email Volume Myths? was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketo Data Tells Us: What’s the Truth Behind the Two Biggest Email Volume Myths? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Email Myth #1.

Target Your Best Prospects by Segmenting Your Best Customers

Modern B2B Marketing

The best customers are those that last a lifetime , and by segmenting your current customers and identifying which are the most profitable, stay the longest, expand service, and refer new customers, you can allocate more of your marketing dollars to acquiring similar prospects. Identify Your Best Customers to Find Your Best Prospects. Calculate the Customer Value.

How to Bring Your Marketo Organization into a Multi-Touch Attribution World

bizible

There are a lot of things to consider, like when it’s the right time to implement attribution or what attribution model is best for your company , so it’s easy to continue working and doing things the way they’ve always been done, with no consideration given to new technology. Although multi-touch attribution continues to gain steam in the marketing world, it remains a foreign topic to many.

The Best of the Best: 2015 Video Marketing Awards

Vidyard

This year, after more than 100 applied, we selected 8 of the best uses of video marketing in 8 different categories to award to 8 different companies. Best Explainer, Infographic, or Whiteboard Video. Best Integrated Video Marketing Campaign. Aberdeen recently pointed out that the best video marketers have extremely strong technology stacks. And they deserve recognition!

Video 97

Marketo and Facebook—Delivering The Right Message at The Right Time

Modern B2B Marketing

But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. I am excited today to announce that we have teamed up with Facebook to unveil new solutions that make multi-channel marketing a lot easier. Taken together, Facebook and Marketo have made this a lot easier. Allow me to explain what these integrations mean…. But how?

Cracking the Code for ROI: Linking the Marketo and Google Worlds Together

Modern B2B Marketing

We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords. Marketo’s  Engagement Marketing Platform  is now connected to Google Analytics. Let me break down what this means for you.