Little-Known Lead Nurturing Best Practices: Care And Feeding For Marketing-Qualified Leads
Square 2 Marketing
OCTOBER 13, 2020
There is a heated argument among marketers: Gated or ungated content? This means marketing-qualified leads (MQLs) or sales-qualified leads (SQLs). MQLs Are Important; What You Do With Them Could Make Or Break Your Program Performance. Yes, if you ungate your content, you can kiss MQLs goodbye.
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