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The People Factor in Marketing Automation ROI

Act-On

Marketing automation is all about results, isn’t it? Sure, you need content that resonates with the target audience and strategically guides them along their journey , but it’s impossible to know if you’re on the right track without understanding marketing automation roi statistics and potential results.

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Marketing Automation: What it Takes to Make the Switch

Act-On

Considering a new marketing automation platform? Marketing orgs only use 33% of their martech capabilities. Consider these paths to a better marketing automation future. It’s a strategic blend of Paths 1 and 2 that takes the best of both, reducing redundancy and streamlining strategy. You’re not alone.

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How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates

Act-On

Revisiting your email marketing automation workflow and automation should happen regularly. We’ve been running automated programs for many years here at Act-On, and eventually ended up with 37 different sequences running. Average at best. And these insights don’t need to be limited to your automated programs.

Open Rate 215
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How to keep your marketing automation campaigns from ruining your week

Martech

Marketing automation is a great tool. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. Hi [First Name]’ This might be the classic example of marketing automation gone wrong.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

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Best Marketing Automation Software

The Daily Egg

Marketing automation software is designed to simplify complex or tedious marketing tasks. In addition to automating marketing processes, the best marketing automation solutions pull information from multiple data sources to deliver data-driven insights for campaign management.

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A Guide to Marketing Automation

Zoominfo

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. Level up your marketing automation.