Everything Technology Marketing

FEBRUARY 26, 2013

(Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Everything Technology Marketing

JANUARY 1, 2011

And marketing received the blame for creating poor leads and wasting valuable selling time. Now, with the emergence of marketing automation tools and lead scoring technologies on one side, and tougher requirements for demonstrating program ROI on the other side, look for lead quality to become a critical performance metric in 2011.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Everything Technology Marketing

MARCH 14, 2011

Why SaaS Marketing Rocks After having taken to market both SaaS (starting in 2002) as well as traditional on-premise software solutions, I observed first hand some of the significant differences between the two models as it relates to marketing. This market is still very new and constantly changing.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100

Everything Technology Marketing

APRIL 14, 2010

In my last post “ 5 Steps to B2B Marketing Success ” we established a simple approach to improving success in B2B marketing, starting with understanding your audience, building a strong value proposition, mapping out the buyer’s journey, building compelling messages and content, and finally, investing in robust marketing automation.

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100

Everything Technology Marketing

APRIL 8, 2010

Also make sure you segment your target markets according to demographics, psychographics, and business environment to identify the segments that are the best fit for your company's offering; segments that have the most to gain by becoming your customers. What are the drivers in their industry that impact profitability?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

MAY 24, 2010

The effectiveness of traditional push marketing is rapidly declining, marketing budgets and headcounts have been slashed over the last few years (while output expectations have increased), and the availability of new technologies for marketing automation is leaving many B2B marketing professionals scratching their heads.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Everything Technology Marketing

OCTOBER 10, 2010

What value driver represents your best opportunities? Are there innovative or "exotic" uses of your products that you observe with new customers that might indicate a new or bigger market segment that is currently untapped? Motivation-based segmentation also needs to inform and shape the scoring model you use for marketing automation.

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100