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Paul Gillin

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Bidding Fond Farewell to BtoB Magazine

Paul Gillin

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. I sweated every one of the 450 words I was allocated each month and still think it was some of my best writing of the past six years. Related articles.

BtoB 50
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Who Should I Interview at White House Correspondents’ Events?

Paul Gillin

Dan Stevens (left) – English Actor best known as “Cousin Matthew” in Downton Abbey. Fred Armisen – Actor/comedian best known for Saturday Night Live & Portlandia. Jeremy Renner – Actor best known for The Hurt Locker, Bourne Identity, the Avengers. Steve Zahn – Actor best known for Treme.

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B2B Blogging Excellence

Paul Gillin

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

BtoB 50
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Direct Marketing Doesn’t Have to Suck

Paul Gillin

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them.

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Now that we’ve looked at examples of Facebook best practices, what can we learn from them? Be personable and distinctive.

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The Other Social Network

Paul Gillin

It’s not surprising that in research conducted by B2B magazine last spring, marketers picked LinkedIn as their social network of choice by a substantial margin over Facebook. Someone asked the Sales Best Practices group a couple of months ago “ What is YOUR Best Sales Advice — 20 words or less.&#

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Social Marketing Hangover

Paul Gillin

The souring of marketer attitudes toward social media first became evident to me last spring when I worked on a survey for B-to-B magazine that found that nearly half of 400 marketers surveyed were disappointed with the results they were getting from Twitter. Avaya’s Paul Dunay (left) said it best in a recent webcast. “We