best Lock-In Related Topics 
Digital B2B Marketing
JULY 6, 2011
Said another way, the Anything-as-a-Service model gives customers the freedom they need to pursue the best course for their business. With a long-term view, freedom to choose is winning over lock in models. To lock in a customer with an unmatched offering for their needs? In America, we relish our freedom.
Digital B2B Marketing
JANUARY 26, 2012
Today, marketers are locked in a battle for attention. Blog posts or articles are best. As individuals, we are flooded with more marketing messages than we can consume. Getting our attention requires something exceptional. To date, the currency that purchases our attention is content. As a marketer, you should already know this.
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