Oktopost

MARCH 31, 2024

From finding the right balance of content to the types she creates, Sarah dives all in with the best practices you should implement for any advocacy program. Running the employee advocacy program led Sarah to trade Zoom calls for an incredible tour of CBIZ’s offices across the U.S., She’s even on LinkedIn even in her dreams.

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91

Integrated B2B

JULY 10, 2020

This is the final blog post in a three-part series covering B2B marketing and LinkedIn. In this post, I take a look at how LinkedIn can be used for lead generation at any stage in the buyer journey in the case of events being cancelled. Events such as trade shows have long been a great lead generation opportunity.

Linkedin 52

Linkedin Account Based Marketing Trade Show ABM 52

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. 6Connex is a virtual event platform for producing trade shows, summits, online conferences, sales meetings, training programs, town halls, and job fairs.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

OCTOBER 22, 2020

Carefully evaluate whether it’s worth gaining any qualifications beyond the minimum requirements of your trade. You can showcase these qualifications on your website and on your personal LinkedIn profile, which leads to the next tip…. Build a winning LinkedIn Profile. Create a bio on your website. Speak at events.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Marketing Insider Group

MAY 2, 2023

But what if you could trade in your old approach for a strategy that’s more reliable (and a lot less messy)? Featuring a poll or quiz on Instagram or LinkedIn is a great (and free) way to gain insight on consumer opinions. Be Transparent Honesty is the best policy, even when it comes to zero-party data. Take social media polls.

ROI 232

ROI Webinar Metrics Privacy Content 232

Vision Edge Marketing

APRIL 5, 2022

Instead, thought leaders provide the best and deepest answers, actionable insights, and real-world expertise. How many mentions of your brand appear on Twitter, LinkedIn, and other social media platforms? . Gerri Knilans is president of Trade Press Services. How much time are they spending on your content? About the Author:

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Webbiquity

FEBRUARY 28, 2022

To hire the best business consultancy, look for professionals with impeccable character and excellent interpersonal skills. Do they take part in social media discussions on LinkedIn and Twitter? Some trade and professional organizations also offer marketplaces on their websites. What to Look for in a Consultant.

Consulting 259

Consulting Business Marketing Proposals Planning 259

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. Using hashtags on LinkedIn.

Linkedin 52

Linkedin Practices B2B Thought Leadership Best Practices 52

sagefrog

DECEMBER 13, 2023

Facilities Management Marketing Tactics To best market to your target customers, you must first understand who they are. Using LinkedIn to Reach Target Audiences Once you have a clear picture of your target audience, you will likely find that LinkedIn is an effective way to generate leads.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Company size/revenue : What’s the company size of your best customers?

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Contently

NOVEMBER 19, 2020

” Or maybe you spoke at a virtual event—trading the thrill of presenting on-stage in a windowless ballroom for screen-sharing over Zoom while wearing a nice shirt and gym shorts. The best virtual event talk I’ve given this year was at the MarketingProfs B2B Forum. LinkedIn Events. Who’s to say?

Trends 206

Trends First-Mover Advantage Linkedin Webinar Metrics 206

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. Guest post by Reno Macri. Image credit: CPS, Inc.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Make sure you have a contemporary, user-friendly website and an active social media presence on essential platforms like LinkedIn and Twitter/X. Go full steam ahead with content creation.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Trade Press Services

JANUARY 2, 2024

LinkedIn is still the quintessential B2B social media platform. LinkedIn has solidified itself as the leading site for business professionals and organizations to communicate. With more than 930 million members, it makes sense that 96 percent of B2B marketers use LinkedIn for social marketing and B2B brand communications.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Trade Press Services Newsletter

OCTOBER 4, 2023

A/B testing helps marketers determine the best-performing version of their messaging before launching a campaign that falls flat. Channels such as emails, landing pages , websites, organic social media posts, Google PPC ads and sponsored LinkedIn ads are all possibilities for testing. Make changes based on the results.

Tips 130

Tips Ad Frequency Landing Pages PPC 130

Integrated B2B

NOVEMBER 18, 2013

With exhibits to design and logistics to plan, it’s easy to see why so many trade show marketers neglect social media. Budgetary concerns and tough sales targets make it easy to write off social media marketing as an ‘optional extra’ for a trade show. Social media and trade shows, however, can work together very well.

Trade Show 40

Trade Show Social Media Practices Media 40

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help. The post Six Essential Elements for your 2023 Marketing Plan appeared first on Trade Press Services.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Salesforce Marketing Cloud

JANUARY 3, 2024

Your energy and pitch intent are just as important as what you say, so a helpful attitude focused on your prospect’s best interest should guide you. For example, if you pitch someone in person at a trade show, you might follow up with a phone call, then an email, and so forth until you reach a close. It was customized.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Sprout Social

JANUARY 29, 2024

In the past few years, users traded glossy, retouched photos for lo-fi videos and photo dumps. However, users are also still largely turning to social media to connect with family and friends, helping Facebook maintain popularity and user engagement on LinkedIn explode. Retailers go all-in on Instagram and TikTok.

Social Media 112

Social Media Allocation Media Marketing & Strategy 112

Trade Press Services

JANUARY 29, 2024

To help you maximize the impact of your brand ambassadors, it’s vital to understand who they are, where they come from and how to best leverage their partnership for business growth. #1: percent growth in the followers of the company’s LinkedIn page. In this case, the ambassadors are the editors of the publication.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Webbiquity

NOVEMBER 9, 2021

These will generally include superlatives like “best,”, “largest,”, “first,”, or “only.” Social Media Account Profiles (Especially LinkedIn). Identify your competitive set. Explain your key differentiator.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Marketing Craftmanship

JULY 10, 2023

To showcase their credentials, every client-facing employee should maintain a complete and up-to-date biographical profile on the company’s website and on LinkedIn. Employees who possess the firm’s intellectual capital should play an active role in generating relevant content that can keep the firm in play.

B2B Sales 130

B2B Sales Cross-Selling Work Management B2B 130

Trade Press Services

FEBRUARY 26, 2024

One channel— LinkedIn —reigns as the best value for marketers, with 84 percent of marketers supporting its use over second place Facebook at just 29 percent. This will involve the rapid decline or total extinction of Twitter/X and LinkedIn serving as the B2B market’s “content syndication network.”

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Marketing Insider Group

MAY 18, 2020

One of the best ways to gain trust and credibility is through thought leadership. We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. LinkedIn: LinkedIn’s Campaign Manager enables retargeting to users who have visited your website or engaged with your LinkedIn content.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. At a live event, such as a trade show, engage employees and booth visitors with photos and video during set-up and while the event is taking place.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

The Point

JANUARY 24, 2017

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. In a previous post, I discussed key strategies for following up with trade show leads. Brain Teasers – you know those “98% of people get this wrong” brain teasers on LinkedIn that generate thousands of comments?

Trade Show 100

Trade Show Traffic Demand Creativity 100

Marketing Insider Group

JANUARY 16, 2023

Demonstrating your business’s value and driving consumers towards conversion is easy with networks like Linkedin, Instagram and TikTok. Consumers respond best to authentic, simple and transparent communication. Trade Associations and Conferences. Update Calls To Action. Communicate With Authenticity. Lead generation. Engagement.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Navigate the Channel

JUNE 21, 2023

It’s that time again to think and plan for your booth at the fall and winter trade shows. Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services. Do they know their roles at the trade show?

Paid Content 65

Paid Content Trade Show Brand Identity Branding 65

ClearVoice

NOVEMBER 16, 2022

Following the top content marketing influencers is like signing up for the best online training program. Here are the top seven content marketing influencers on LinkedIn, Twitter, and other major networks you should follow. She is also a keynote speaker, expert content writer by trade, and Wall Street Journal bestselling author.

Content Marketing 98

Content Marketing Content Social Media Marketing & Strategy 98

Webbiquity

MAY 4, 2021

But the company is seeing more traction on LinkedIn, Twitter, and Clubhouse , where B2B marketing experts and brands are leveraging the power of influencers to promote their products. Having said that, I do share insights from people on the podcast and I post on LinkedIn daily. James: Number one is LinkedIn. The Company.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Tomorrow People

NOVEMBER 30, 2018

Our outreach for our company mainly resided on LinkedIn, Twitter and Google+. But I want to prioritize where we’re going to get most return for our social media content , so we’ve decided to focus on LinkedIn for that reason. They’re all on Facebook, they’re all on LinkedIn. Streamline your social media channels.

Trends 220

Trends Content Marketing Brand Identity Branding 220

Convince & Convert

AUGUST 31, 2015

In the past, successful decision-making was based on knowledge garnered from traditional media, trade publications, and personal connections. We investigate three of the biggest: Twitter, LinkedIn, and Facebook. LinkedIn Provides Industry Insights. In the world of financial investment, timing is everything.

Social Media 156

Social Media Media Ad brokers Twitter 156

Navigate the Channel

AUGUST 11, 2022

Consider these statistics about events from exponents.com: 92% of trade show attendees are on the lookout for new products. 77% of business decision-makers found at least one new supplier at the last trade show they attended. Targeted ads on LinkedIn. One of your best promotion vehicles is right in your own organization.

Trade Show 65

Trade Show Paid Social Agency Paid Search Agency Sales Cycle 65

Martech

DECEMBER 5, 2023

Word for word from my LinkedIn bio ** A version of this copy is on my website. The best thing I could say about this email is that it gave me plenty of fodder for discussing what goes wrong when you turn your lead generation process to AI and automation. This is what my company, Holistic Email Marketing, does. Out it goes.

Marketing AI 108

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 108

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Company size/revenue : What’s the company size of your best customers?

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

The Point

MAY 28, 2020

The current crisis reinforces why most B2B companies are best suited for a hybrid demand generation model that combines both ABM and more traditional, funnel-based tactics. Inquiries and qualified leads have shrunk dramatically in most sectors as budgets get pared back, trade shows get cancelled, and buyers adopt a more cautious outlook.

Demand Generation Agencies 162

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 162