KoMarketing Associates

FEBRUARY 19, 2013

Marty Weintraub and Lauren Litwinka, our friends over at AimClear , recently published The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success. The book offers tips and advice for community managers on how to set up, manage, and run a social media program. How are people talking about you?

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

KoMarketing Associates

JANUARY 8, 2015

It happens to the best of us. One of my clients showed this tool to me (thanks Tori!) SERPStat is a free keyword suggestion tool that scrapes Google search results to provide you with keyword suggestions. What makes this tool so valuable in my mind, is the “Only questions” functionality offered: Click for full size image.

Peer-to-peer 120

Peer-to-peer Content Work Management Keywords 120

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. What tools can I use to automate my social media marketing? Key Benefits of Social Media Marketing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

FEBRUARY 24, 2015

Shopping Campaign – Run through Google AdWords , shopping campaigns provide tools to group and bid on products found in the product feed as well as reporting and benchmarking tools to monitor and optimize performance. These free tools could easily be applied for support tutorials or examples.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

DECEMBER 19, 2013

You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. You can see more of the posts, articles, and information Dennis likes on Twitter , LinkedIn , Google+ and read his blog posts here. Connect with Mike on Google+ and LinkedIn. Dennis Cohen (SEO Analyst).

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

NOVEMBER 27, 2018

Remember SEO Best Practices: Link to reputable sources, create well-optimized title tags and descriptions, and consider Schema markup. When asked about keyword density, we believe it really comes down to educating the individual asking the question about how Google’s algorithm has changed, and therefore SEO best practices.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

OCTOBER 25, 2016

Although the searcher has recognized that they have a problem, they are still looking for advice about how to best address it. For good reason, it is much harder for B2B marketers to explain the importance of targeting a key phrase like “how to share files” instead of “file sharing tools.” This tool is similar to keyword.io

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

APRIL 2, 2019

Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn. One of the best places to establish thought leadership and earn credibility is on Quora. Answer Questions.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

NOVEMBER 12, 2019

B2B SaaS marketers who follow best practices can still absolutely find the leads they need. If you’re a B2B SaaS marketer considering your 2020 plans, we hope this roundup of best practices for B2B lead generation will be helpful. But best practices are a smart starting place. 5 Tactics to Improve B2B Lead Quality on LinkedIn.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

DECEMBER 3, 2015

Leverage the best performing content for bigger campaigns. Check out the types of questions readers are asking in LinkedIn Groups and forums. Use tools like BuzzSumo to figure out the highest shared blog posts for a particular topic or keyword set. Learn from what’s working already. Living on the Edge (of the Staircase).

Content Marketing 120

Content Marketing Planning CMS Development Content 120

KoMarketing Associates

FEBRUARY 25, 2020

Let’s cover some of the fundamental ideas behind retargeting and some awesome tips to get started or how to optimize your existing efforts. I have some great information on which ad platforms will your B2B needs the best. LinkedIn Ads Retargeting Capabilities. LinkedIn is the ideal ad platform for B2B marketers.

Top of Funnel 166

Top of Funnel Ideal Customer Profiles Tips B2B 166

KoMarketing Associates

MARCH 12, 2015

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. Why LinkedIn Again? Elements of a LinkedIn Profile to Consider. Involvement in Select LinkedIn Groups. 10 Exemplary LinkedIn Profiles.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Examples 120

KoMarketing Associates

DECEMBER 30, 2019

15 Essential Tips to Increase Your Organic Reach on Facebook . With this in mind, having the research and data to support the SEO best practices you are deploying is absolutely essential to the success of campaigns. 21 PPC Lead Generation Tools for More High-Quality Leads. Jenna Bessemer. B2B Social Media Strategies for 2019.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

KoMarketing Associates

FEBRUARY 26, 2019

Below are some of our favorite free content creation tools and resources to up your content game. Free Content Research Tools. This is a great tool if you know the topic you want to write about, but aren’t sure of the angle. Free Content Creation Tools. You can narrow down the results by when it was published (e.g.

Budget Programs 123

Budget Programs Tools Content B2B 123

KoMarketing Associates

JANUARY 24, 2017

As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. A helpful tool to help do this is BuzzSumo.

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

MAY 3, 2022

Use an SEO tool like Ahrefs to track it. . Social shares / mentions / comments: Tracking Facebook, Twitter, and LinkedIn comments, reactions, and mentions will show what content people like on social media. Here are a few tips to improve your content marketing metrics. . Track backlinks using Moz’s Link Explorer. .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

FEBRUARY 13, 2014

The proper people, tools, and strategies all need to be in place before the content ship can sail. We’ve taken some time to sift through the wide world web of opinions pertaining to B2B content marketing and created a list of 15 of our favorite tips from industry experts in recent time. Check Twitter, Quora, LinkedIn Groups, etc.

B2B Marketing 120

B2B Marketing Tips Top of Funnel Content Marketing 120

KoMarketing Associates

AUGUST 16, 2016

However, using what I see every month putting together client content reports as well as information gathered from one of my favorite tools, Buzzsumo , I’ve outlined some shared elements of B2B blog posts that stand out among the competition. 10 of the Best B2B Facebook Pages. 10 Examples of Highly Impactful LinkedIn Profiles.

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B2B Marketing Budget Webinar Metrics Case Study 120

KoMarketing Associates

DECEMBER 10, 2019

One more request: Please do not treat this platform like it was LinkedIn. As Tabitha Young of 30 Degrees North explains : “Instagram can be a powerful tool if you are catering to your audience.”. Most Millennials won’t have to be told this, but some GenXers and Boomers may benefit from the tip. Or even like it’s Facebook.

B2B Marketing 247

B2B Marketing Tactics Advertising Agencies Effectiveness 247

KoMarketing Associates

MAY 28, 2019

So what’s the best way to promote your content and get a quick but effective ROI? Facebook, Twitter and LinkedIn are the platforms B2B marketers usually go to for promoting news or industry insights, but they can be expensive. In fact, there are approximately 3.2 Run social ads! Test New Platforms. Source: Getty Images.

Top of Funnel 123

Top of Funnel Social Media Media Work Management 123

KoMarketing Associates

JULY 2, 2015

BuzzSumo lets you analyze what content performs best for certain topics, domains, networks and more. With this tool, you can determine content with the most shares on your website or your competitors to help inspire new ideas, headlines and approaches. This is certainly not the best way to build a loyal following of readers.

Content 120

Content Distribution Curation Keywords 120

KoMarketing Associates

JULY 6, 2017

We’ve compiled some of the best assets in content marketing: everything from white papers, educational videos, and podcasts to other written content. This white paper from Sprinklr has insight from known experts like Joe Pulizzi, Jason Miller, and Michael Brenner and focuses on Content Marketing Best Practices.

Resources 124

Resources Top of Funnel Content Paper 124

KoMarketing Associates

OCTOBER 13, 2020

LinkedIn is one of the best places to attract and engage with a B2B audience. If you want to do well on LinkedIn , you’ll need to customize the content you post so it appeals to a LinkedIn audience. There are plenty of content types to create posts with, and plenty of approaches for LinkedIn posts.

Linkedin 295

Linkedin Webinar Metrics B2B Thought Leadership B2B 295

KoMarketing Associates

JULY 18, 2019

With so many different Google tools available to us, sometimes it can be confusing and difficult to figure out the best way to utilize each and how they can work together. He also introduced a new Moz tool, Local Market Analytics. What’s the best angle? What’s the best format? mozcon #TIP [link]. "Control-F"

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SERP Paid Search Agency Lead Scoring Lead Ranking 28