Martech Advisor

MARCH 19, 2020

World Storytelling Day is on Friday, March 20, this year. While celebrating the art of storytelling, let's also explore how to use extended reality (XR) for storytelling in marketing to influence customers, create memorable experiences, and drive engagement. The best way to convince someone is to tell them a story.

Storytelling 126

Storytelling Broadcasting Marketing Automation Services Search Marketing 126

illumin

FEBRUARY 13, 2024

Super Bowl Sunday has come and gone and that means it’s time to wrap up some of the best ads of the big game. The fundamentals of good storytelling still bring viewers back time and time again, even without the A-list. million viewers watching at home. The key takeaway this year? Follow @illuminHQ

Paid Search Agency 105

Paid Search Agency Ads Best Practices Viral Marketing 105

Sage Marketing

DECEMBER 5, 2023

With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. Once upon a time, LinkedIn was all about your next high stake job. Which practices should you use to increase engagement on LinkedIn in 2024? How Can Startups Boost Engagement on LinkedIn in 2024?

Startups 52

Startups Linkedin Ideal Customer Profiles Viral Marketing 52

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. In this regard, they are often the best kind of material to use when making a video ad.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Martech

SEPTEMBER 29, 2021

Adopting a soft sales technique on LinkedIn can grow your network, and ultimately sales, according to Darryl Praill, CRO for sales engagement software company VanillaSoft. Chances are, those prospects and influencers are on LinkedIn. On LinkedIn, marketers can emphasize personal connections by showcasing individuality. “I

Linkedin 111

Linkedin B2B Conference B2B Sales 111

The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? No fluff, no BS… just straightforward and effective storytelling tactics that will transform your sales game.

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Marketing Insider Group

SEPTEMBER 28, 2020

LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week. One of the best ways to get your head around this type of content is by reading some excellent examples by other organizations. Storytelling is one of the cornerstones of successful content marketing. DivvyHQ Blog.

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Thought Leadership Enterprise Management Work Management Examples 326

Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. I love making connections with anyone in the content game, but Michele started talking about storytelling. This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. I was intrigued.

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Storytelling Examples Best Practices B2B Thought Leadership 100

Rev

DECEMBER 8, 2017

Here’s why: The Art Of The Storyteller. Everyone loves a good storyteller. An overlooked aspect of a great storyteller isn’t necessarily how well they can use words, but how well they can listen. Social media is one of the strongest sources for your inbound efforts, which is a place storytellers thrive. Social Creatures.

Storytelling 60

Storytelling Word of Mouth Best Practices Ideal Customer Profiles 60

Sage Marketing

JANUARY 20, 2022

With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. Once upon a time, LinkedIn was all about your next high stake job. Which practices should you use to increase engagement on LinkedIn in 2022 ? How Can Startups Boost Engagement on LinkedIn in 2022?

Startups 98

Startups Linkedin Ideal Customer Profiles Viral Marketing 98

Webbiquity

DECEMBER 6, 2022

As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.” Affiliate sales support independent publishing. ” The Biggest Challenges in B2B Content Marketing.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Marketing Insider Group

NOVEMBER 12, 2014

I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Directive Agency

JULY 31, 2023

Key Elements of Successful B2B Marketing Campaigns When looking for the best B2B (business-to-business) marketing campaigns, there are a few key points to keep in mind that separate the nine examples below from the rest. Check out these examples of the 9 best B2B strong>marketing campaigns 1.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. Video Marketing Best Practices 20. It’s no secret that video has taken over the world of digital marketing. But how powerful is it really , you ask?

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Statistics Video Marketing High Quality Lead Stats 320

Martech Advisor

JANUARY 3, 2020

10 Best Social Media Marketing Books to Read in 2020. In the book, Gary suggests that the secret to success needs a solid understanding of social media, along with a willingness to do what it takes to use social media networks the best way possible. Platforms, Strategies, Tools, Benefits and Best Practices.

Social Media 135

Social Media Social Marketing Media Planning 135

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Use Storytelling. Storytelling is a powerful way to sell without being “salesy.” Storytelling allows you to bring the consumer into the narrative and make them the center of the story. Which posts are performing best? Quick Takeaways. It’s about empathy.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

EveryoneSocial

OCTOBER 19, 2022

We’ve all heard the Steve Jobs quote that “The most powerful person in the world is the storyteller.”. Jobs was speaking to product marketing, but as Maasa Walker exemplifies in this episode of Social At Scale recruiters and employer brand strategists also set themselves apart with storytelling. Watch the Full Episode. Learn more here.

Personalization 98

Personalization Brand Identity Branding Storytelling 98

Marketing Insider Group

MAY 25, 2020

Choose five or six that best represent the brand you want to be. Then, find the channels that best align with your brand and the type of messaging you want to deliver. For example, if you’re marketing to professionals as a B2B company, LinkedIn and Twitter are the best channels to use. Find Your Voice.

Social Media 343

Social Media Personalization Media Brand Identity 343

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey. Sparklines.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

KoMarketing Associates

JANUARY 19, 2022

WordPress is my foundational platform for storytelling. So being able to create personalized experiences at scale and test what works best can be extremely powerful. LinkedIn, Twitter. LinkedIn , Twitter. Justina Logozzo, Senior Marketing Manager, Website at Alation. HubSpot is a CRM platform widely used by B2B marketers.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Contently

NOVEMBER 19, 2020

The best virtual event talk I’ve given this year was at the MarketingProfs B2B Forum. The presentation-creation technology wave has just begun, and I’m optimistic it’ll help up our storytelling game in virtual events next year. Of course, simulive isn’t the best solution for every virtual event.

Trends 206

Trends First-Mover Advantage Linkedin Webinar Metrics 206

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? percent of that accounted for by LinkedIn and Meta alone, according to recent Insider Intelligence data, as we covered recently in our Friday Elevate B2B Marketing News Weekly Roundup.

Paid Content 122

Paid Content Features B2B Marketing B2B 122

illumin

APRIL 9, 2024

If advertisers are turning to OTT as a replacement for linear TV commercials, shouldn’t they apply the same level of creativity and storytelling ? Marketers need to invest in unique and interesting campaigns that use strong storytelling and impactful visuals. This isn’t a new phenomenon, but it is a growing one. Follow @illuminHQ

Advertising Agencies 59

Advertising Agencies Cable Advertisements Advertising 59

Valasys

MARCH 13, 2020

LinkedIn is the progenitor of 97% of the total leads on several social media platforms. Having said that, one of the most obvious questions on the minds of B2B marketers would be how to increase followers on LinkedIn Business Page. We have put together tips that will help you increase followers on LinkedIn business page: 1.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. The city in which the best kiss of your life happened? But back then I would say that the setup for brand storytelling was completely different. Saksham Sharda: Hi, everyone.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Walker Sands

NOVEMBER 19, 2018

Using storytelling as a marketing tool allows tech companies to start a conversation, build rapport and establish trust with intended audiences. Though storytelling can be one of the most powerful marketing tactics for tech companies, telling a compelling story can be tough. and, “What story am I telling?”

Storytelling 40

Storytelling Brand Identity Branding Startups 40

Content4Demand

FEBRUARY 15, 2023

Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. We’ll show you tips, best practices and real-world case studies from clients who’ve used these strategies with great success. The CMO’s Guide to Innovating During the Economic Storm Wednesday, March 1, 9:30 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Adobe Experience Cloud Blog

APRIL 25, 2017

The Art of Storytelling. Winning minds starts with winning hearts, and that is done with engagement and storytelling. Great storytelling goes beyond the data to build a bond with a customer. Our best brand advocates are sitting next to us at work. Some of the best moments? A deeply moving story can affect change.

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Storytelling Planning Marketo Brand Identity 103

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. From LinkedIn’s professional networking to Instagram’s visual appeal, understanding the unique offerings empowers you to make the right choices.

Social Networks 186

Social Networks Business Work Management Social Media 186

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Try to answer questions such as which demographics have engaged most with your emails or what content has performed best.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Top Rank Marketing

NOVEMBER 17, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

B2B Marketing 104

B2B Marketing Search Marketing B2B Google 104

Marketing Insider Group

JULY 23, 2014

Late last year I shared the 25 best presentations of the year on slideshare. Storytelling in 2014 from Gary Vaynerchuk (Saw Gary present a version of this. Pixar’s 22 Rules to Phenomenal Storytelling from Gavin McMahon (Also covered Pixar in this recent post.). And here’s my own best effort so far this year.

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Best Practices Storytelling Internet Marketing Mobile Marketing 100