The Point

FEBRUARY 22, 2010

One of the biggest clients of my 15+ year agency career was won as a direct result of a question to which I responded on LinkedIn , the popular business networking site. LinkedIn now boasts more than 60 million registered users , but far fewer than that number are active members in group discussions and in LinkedIn’s “Answers” section.

Linkedin 100

Linkedin Peer-to-peer Tips Advertising Agencies 100

The Point

OCTOBER 1, 2021

In a recent LinkedIn poll , almost half of the respondents (46%) indicated they’d rather force prospects to enter business emails on forms, even if it resulted in higher abandonment rates. Should you allow prospects to enter a personal email address when they fill out lead gen forms? B2B marketers seem divided on the question.

Lead Gen 297

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 297

The Point

MARCH 7, 2019

More broadly, however, it’s online media that are being implemented alongside email, particularly channels like LinkedIn, Facebook, Google and programmatic platforms like ListenLoop through which companies can target online ads to members of a specific email list. These have particular application in lead nurturing and customer marketing.

Deliverability 150

Deliverability Account Based Marketing ABM Demand Generation Agencies 150

The Point

JUNE 26, 2013

Anecdotally, our experience is that the difference in lead quality between Webinar registrants who show up on the day, and those who don’t, can be minimal at best. These are guidelines, so by all means experiment to find the precise timing and intervals that work best for your audience. Add More Detail.

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

The Point

OCTOBER 21, 2009

Bebo , LinkedIn and Delicious all performed well. * the average click-through rate on social links is 0.5% (sounds low, but remember: these are clicks over-and-above the click-through rate your email would generate anyway) which Silverpop claims is far higher than CTRs on more standard “Forward-to-a-Friend” links.

Landing Pages 100

Landing Pages Demand Generation Lead Nurturing Click Rate 100

The Point

APRIL 23, 2020

Now could be a great time to take a hard look at metrics like email performance and conversion rates (e.g. Consider adding segmentation (a separate track for a key persona, for example) as a way to add relevance and increase click-through rates. Are your email designs consistent with current best practices as well as brand guidelines?

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

The Point

FEBRUARY 4, 2013

Also, my personal observation is that reported benchmarks for basic email metrics like open rates, click rates, and conversion rates are usually far higher than the norm. I believe this is because people more likely to complete this type of survey are those who feel positive about their own metrics.

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100