Biznology

OCTOBER 13, 2017

With all of the ways to enhance your business and your professional reputations with social media, LinkedIn remains the ultimate method for achieving those goals. You can build up your LinkedIn network into the thousands and reach many of them regularly by following our tips for boosting your LinkedIn engagement.

Linkedin 159

Linkedin Tips Click Rate Privacy 159

SpotMe Blog

MAY 11, 2023

So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. How can they best help with planning and execution? Looking for the best platforms to help you with HCP event management and keeping HCPs engaged at events?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. Do the best you can.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Bluetext

APRIL 21, 2021

Over the past several years LinkedIn has moved beyond being a tool used solely for job searching. As part of a holistic PR strategy, LinkedIn can be a powerful tool for sharing company news, amplifying earned media and owned content, and leveraging relationships. A couple of quick tips for posting on LinkedIn: .

Paid Content 26

Paid Content Paid Search Agency PR Linkedin 26

Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. The world of PR is always changing … except when it isn’t. Thomas in St.

PR 97

PR Public Relations Work Management Media 97

markempa

SEPTEMBER 20, 2016

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn? Why are you running a LinkedIn program? development? Who do you want to reach?

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

Webbiquity

JUNE 1, 2021

Here are this year’s top-performing digital marketing tips that will give you the best chance of reaching your campaign goals. This means if your audience is primarily on LinkedIn, go for text posts. One of the best ways to scale your reach is by repurposing your existing content in multiple formats in other channels.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Marketing Insider Group

MAY 16, 2023

Sharing relevant content on LinkedIn is great until AI machines can’t read it because they aren’t “logged-in”. Get Your Name Out There Lastly, you need all eyes on PR and content promotion. We use content promotion to generate guaranteed eyeballs and leads from our client’s best content. Be Everywhere Always Haha!

SEO 245

SEO Lead Ranking Content Thought Leadership 245

Webbiquity

AUGUST 1, 2023

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts? What are today’s best practices for B2B PR?

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Walker Sands

OCTOBER 12, 2020

Every internal PR and marketing person has been there before. Your boss tells you to find a PR agency and it better be one that can deliver. The PR search is different and unique for each business. Reaching out to your LinkedIn network and asking for suggestions can also be a great way to get the process going.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How Is PR Changing?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. However, it can be done with some simple best practices and some strategic planning. With each blog post use best practices for each social platform. Photo Source.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Biznology

SEPTEMBER 7, 2017

In my previous article, I introduced the up and coming Slack tool and how it serves as an alternative for LinkedIn , which is closing its groups. The best part of doing altMBA is being a part of the alumni community, and all of that interaction takes place in Slack. COULD LINKEDIN GROUPS MAKE A COMEBACK? It’s free to join.

Linkedin 141

Linkedin Business Communities Social Media 141

Martech

APRIL 2, 2024

Building brand credibility on LinkedIn B2B influencer marketing has exploded on LinkedIn. Like other social media sites, LinkedIn attracts professionals from various industries. Like other social media sites, LinkedIn attracts professionals from various industries. Industry expertise Thought leadership isn’t just for PR.

B2B Marketing 120

B2B Marketing B2B Planning B2B Thought Leadership 120

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? I’m not saying we fire all PR people. Every company needs a guard dog or two to be around in case of a PR disaster. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Webbiquity

NOVEMBER 9, 2021

These will generally include superlatives like “best,”, “largest,”, “first,”, or “only.” That, along with PR contact information and your website URL. Social Media Account Profiles (Especially LinkedIn). Identify your competitive set. Explain your key differentiator.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Biznology

JULY 19, 2017

Social selling is the next evolution of social media for business, but many are unsure exactly what it is, how to get started and which social tactics work best. In this Biznology webinar video with Mindi Rosser, you’ll find out how to: Design a compelling personal brand on LinkedIn and Twitter. Thanks to all our sponsors!

Twitter 130

Twitter Linkedin Ad Building Webinar Metrics 130

The Point

JULY 30, 2020

Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. But it doesn’t necessarily take all new content or a massive blog redesign (read: time and money) to have even the most PR-centric blog start generating real value.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Webbiquity

OCTOBER 22, 2020

You can showcase these qualifications on your website and on your personal LinkedIn profile, which leads to the next tip…. Build a winning LinkedIn Profile. Leaving one-time competitors like Plaxo and Konnect in the dust, and capitalizing on Twitter’s missteps , LinkedIn has emerged as the top site for professional networking.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Biznology

DECEMBER 7, 2016

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time?

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

ViewPoint

APRIL 2, 2013

The B2B Marketing Advantage of LinkedIn. LinkedIn's network of groups is one of the best tools for business-to-business marketers looking to contribute to conversations related to their industry and establish themselves as thought leaders, according to WSJ’s Kate Mitchell. PR Giant to Set Up New Content Marketing Unit.

B2B Marketing 120

B2B Marketing Linkedin PointClear Marketing Automation Services 120

Zoominfo

AUGUST 1, 2023

If you’re not sure where to start, you can browse through the Intent Topic Explorer — no matter what industry you work in, we have intent topics that can help you pinpoint exactly when your next best prospect is in the market. T-Mobile Data Breaches On Jan.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Biznology

APRIL 5, 2016

Almost three years ago I wrote Blogger outreach is more PR than social media. Much along those lines, earned media is still the best policy. Here’s what we do these days: Prepare every campaign as if it’s a traditional PR campaign (it’s not selling, it’s sharing). Go git ’em, Tiger! Like this post?

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. PR will continue to evolve over the next few years.

Public Relations 107

Public Relations Stats Work Management PR 107

Martech

MARCH 8, 2024

Most companies do not have an AI policy in place and only about one in five companies train their employees in the proper usage of AI, per Muckrack’s State of AI in PR 2024 report. Please feel free to share your go-to resources with me on LinkedIn as I’m always on the prowl for new publications. Get MarTech! In your inbox.

Marketing AI 99

Marketing AI Training Generation Budget Programs 99

nDash

JUNE 30, 2022

The best practices for finding and vetting sources ensure they represent them and their brands well. JJ Lee handles digital PR at Digital Funnel , a digital marketing agency with offices in Cork and Dublin, Ireland. Check out the author’s online following on sites like Instagram or LinkedIn.

Practices 52

Practices Best Practices Paid Search Agency Digital Marketing Funnels 52

Webbiquity

NOVEMBER 11, 2014

Kick back, relax for a few minutes, and check out these 24 examples of some of the best marketing and business humor of the past year or so. The Hundred Best Lists of All Time by The New Yorker. Dracula’s LinkedIn Profile by Social Media Today. 9 of the craziest PR and social media requests by Ragan’s PR Daily.

Advertising Agencies 100

Advertising Agencies Business Best Practices Paid Search Agency 100

Contently

APRIL 27, 2016

LinkedIn can be a useful platform for freelance writers to find clients, meet PR people with interesting pitches, and connect with others in the industry. Here are ten of the most annoying LinkedIn messages freelancers receive, along with some polite responses to file away for future use. Best of luck!” Far from it.

Linkedin 60

Linkedin PR Ideal Customer Profiles Profiling 60

Vidyard

MARCH 7, 2017

Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 65

CMO Linkedin Enterprise Management Press 65

Biznology

MAY 30, 2017

The best salespeople in the world are wed to each and every one of their accounts. The best salesman I know is Michael Obraitis. If you’re doing it right, there’s no difference between being a top salesman and a top PR man. What works in high-end sales works in high-end PR. It’s about a partnership.

Planning 186

Planning PR Cold Calling Webcast 186

Marketing Insider Group

JUNE 28, 2011

Just over a year ago I wrote about how Social Media will help to unite Marketing, PR, Customer Service, HR and more. The specific topics we covered included the growth of Twitter, the need for Marketing and PR to establish trust and the ROI of Social Media. . We need PR to help drive that. I suggest fighting fear with fear.

PR 100

PR Social Media Social Marketing B2B Marketing 100

Webbiquity

MAY 17, 2016

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. 4 Best Content Planning Tools. On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+).

Planning 145

Planning Research Tools Best Practices 145

Marketing Insider Group

APRIL 21, 2011

And it often extends to our colleagues in PR. So how can marketing and PR lead our organizations to better alignment with sales? Along comes social media, causing even more of a collision between sales, marketing, and PR/communications. This is really where PR can take the lead. I guess this shouldn’t be a huge shocker.

PR 100

PR Social Media Social Marketing Planning 100

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Golden Spiral

SEPTEMBER 15, 2021

To select the best marketing agency for your company’s goals, stage, and market position, follow these essential tips. Take the pulse of your marketing team to discover what will best help them achieve their goals. Some focus on web design or branding, while others focus on PR, SEO, or inbound strategies. What is your process?

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62