Content Marketing Institute

MAY 22, 2018

And, since digital media technology is evolving, we added new techniques and best-in-class brand examples to encourage you to explore new creative territory. Since financial firm The Capital Group is built on long-term investing, its Capital Ideas branded microsite goes beyond reporting or analyzing the latest financial headlines.

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Test" should be the mantra, so companies can figure out what works best for them. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Anyword

SEPTEMBER 9, 2022

Now more than ever, marketers need to nail down their social media copy best practices in order to see optimal success. The best part about branded hashtags? It's #WorldEmojiDay Tell us what your last Amazon purchase was using only emojis and we'll take our best guess at what it was — Amazon (@amazon) July 17, 2022.

Social Media 98

Social Media Conversion Media Tips 98

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Test” should be the mantra, so companies can figure out what works best for them. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

ClearVoice

JANUARY 30, 2020

The exact elements that go into a case study are flexible, and can change according to what works best in it. You can get by with just a few case studies if they’re strong, but they are supposed to show the best work you can do. Any nice things the client had to say about the work, or about you. What are you proud of?

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Facebook is the fun social network. Then HP did something cool.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Facebook is the fun social network. Then HP did something cool.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

EMagine B2B Blog

JUNE 13, 2013

Which Social Network is Best for B2B Marketing? Ah, the age old question for B2B marketers: Which social network is the best? Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Learn about how to assess social media channels to determine which work best for your business. B2B Web Strategy'

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

NuSpark Consulting

JULY 24, 2011

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. Landing pages are best used to complement advertising and social media. New white paper on how to select a CRM, from @companyX”.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. Landing pages are best used to complement advertising and social media. New white paper on how to select a CRM, from @companyX”.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

ClearVoice

JANUARY 30, 2020

The exact elements that go into a case study are flexible, and can change according to what works best in it. You can get by with just a few case studies if they’re strong, but they are supposed to show the best work you can do. Any nice things the client had to say about the work, or about you. What are you proud of?

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Webbiquity

OCTOBER 4, 2013

YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Other company or product websites or microsites (mostly for large organizations). The best type of content is that which educates your buyers or helps them solve problems, and only indirectly promotes your products or services. . • Partner websites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Other company or product websites or microsites (mostly for large organizations). The best type of content is that which educates your buyers or helps them solve problems, and only indirectly promotes your products or services. . • Partner websites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

EMagine B2B Blog

AUGUST 4, 2014

There are some social media channels better poised to offer referral traffic benefits than others, some of the big players include: LinkedIn : For business to business organizations, LinkedIn is by far the best network to generate leads. The types of content that are most often shared on LinkedIn are industry articles.

Social Media 40

Social Media Traffic Tactics Media 40

Content Marketing Institute

SEPTEMBER 6, 2018

In addition to the category winners, four best-in-show prizes were awarded Sept. Winner: Project of the Year; Best New Print Publication – Editorial. Winner: Best New Digital Publication – Editorial; Best Overall Editorial – Digital. Winner: Best Motivational Video or Video Series. Healthcare IT News Australia.

Advertising Agencies 79

Advertising Agencies Examples Paid Search Agency Lead Ranking 79

Hinge Marketing

AUGUST 16, 2017

The tools are simple to use (think Google and LinkedIn), powerful and can generate more options more quickly than traditional techniques, such as asking colleagues for referrals. Firms that want to hire the best people need to devote serious marketing resources to attract and keep them. Buyers will rely more than ever on online tools.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

markempa

AUGUST 15, 2006

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Marketing Insider Group

JANUARY 28, 2015

We condensed them into these 17 questions on how to build an effective content marketing strategy and worked across our team to come up with our best answers based on our experience with over 200 brands from around the world. Provide the best answers you can on the questions your customers ask and you will win new customers.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Adobe Experience Cloud Blog

JULY 27, 2012

Make it easily available to all staff through your company Wiki, HR sites, or even develop your own social media microsite. Your employees are busy, and it takes effort and time to create a Twitter account, post on Facebook, post on LinkedIn, and create blog posts. 3) Show them the WIIFM. Let’s Get Social!

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Content Standard

MAY 8, 2018

At the end of the experience, users are told what type of professional profile best describes them. They also have a CTA to send their LinkedIn CV to Heineken to be considered for jobs with the company.

Top of Funnel 48

Top of Funnel Marketing Websites Storytelling Content 48

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). At best it will accomplish little, and at worst it may actually damage your brand image. Image credit: Andrea Piacquadio from Pexels.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Albacross

JANUARY 17, 2020

Best Sales Tools According to Experts. Albacross and ActiveCampaign are perfect together as Albacross without a doubt is the best tool for automatically retrieving company information and enriching company data. No need to worry, though. We’ve got your back. Albacross asked experts to share their Top 3 Sales Tools for the coming year.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Adobe Experience Cloud Blog

AUGUST 9, 2012

An example would be if your marketing team focuses on building out Facebook, Twitter, LinkedIn, and Google+ in the first quarter , and then focuses on blog commenting and building influencer relationships in the second quarter. This can take place during a formal social media training day or even a social media microsite.

Social Media 48

Social Media Media Marketing & Strategy Microsite 48

SugarCRM

DECEMBER 11, 2013

Microsites. Best Practices. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Internet Lead Capture. Lead Routing. Video Hosting. Website Tracking. Web Analytics. Web Visitor Alerts. Web Visitor Mapping. Contact Us.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

markempa

AUGUST 17, 2007

Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Be sure to give your audience a way to subscribe to get updates either via RSS or via email.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Hubspot

JULY 7, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. By region, APAC has made the best recovery, with only 6% fewer deals won in Q2 than in Q1. LinkedIn Sales Navigator integration with HubSpot. As deal creation is a leading indicator of future revenue, this trend is to be expected.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Industrial Marketing Today

JULY 14, 2010

In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” Rohit may be the first person to have coined the term “content curator.”

Curation 60

Curation RSS Web 2.0 Content Marketing 60

WebMarketCentral

NOVEMBER 9, 2009

Today, there are far more options: specific segments can be reached through SEO, SEM, industry-specific blogs, LinkedIn groups, Twitter and other venues. Trade publications used to serve the role of content aggregator, bring together the best content from experts on both the vendor and user sides as well as leading industry analysts.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

KoMarketing Associates

SEPTEMBER 18, 2018

For this reason, it’s important for us to understand the best ways to reach their key audiences and on what channels and platforms to do so. Microsites. Don’t Overlook the Power of LinkedIn. 82% of buyers look up providers on LinkedIn before replying to outreach efforts. Whitepapers. Case Studies. Social Media.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

Martech

OCTOBER 4, 2022

. “…For an individual(s) to commit time and sometimes with a fee, the content better be compelling and not be just a ‘televised’ event version of your stage, participants and presentations,” wrote event consultant Bob Mitchell in a LinkedIn post. Data collection, analysis and activation. Attendee engagement features.

Enterprise Management 113

Enterprise Management Marketing Management Budget Programs SIC 113

Valasys

DECEMBER 20, 2019

The campaign is amongst the best B2B campaigns in 2019 in that it paved ways for alternative approaches to lead gen & pioneered the era of advertising with no lead forms. This is amongst the best Advertising campaigns for B2B businesses & almost every marketer can relate to this. HubSpot commercial called “What is HubSpot?”.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

PathFactory

JUNE 28, 2023

Our customers wanted a way to combine our PathFactory’s tried-and-true bingeable Target and Recommend Content Tracks with no-code, customizable, microsite-style, dynamically personalized templates. Best of all possible worlds! Things quickly went beyond ABM, so let’s get to the list!

Landing Pages 52

Landing Pages Template Account Based Marketing ABM 52

Seismic

JANUARY 9, 2023

In less than an hour per day, sellers can participate in online discussions and build credibility with buyers on channels like LinkedIn. A digital sales room is a centralized location or microsite where sales reps and buyers can collaborate and access content that is relevant to the deal cycle.

Efficiency 52

Efficiency Marketing AI Effectiveness Product 52

Vidyard

SEPTEMBER 11, 2015

Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. I asked her for her three social media best practices for startups. Putting video to work for your event is one of the best ways to increase your event ROI. For Sponsors.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

Convince & Convert

MAY 28, 2012

Create a Web page or microsite and put all the information about the crisis in one place. Whether it’s your Facebook page, blog, forum, or comments section on your Crisis FAQ microsite, you want ire to accumulate on your turf. We know where everyone works, because it’s listed on their Facebook and Linkedin profiles.

Social Media 155

Social Media Work Management Media Microsite 155

B2B Marketing Exchange

NOVEMBER 15, 2023

Each year, the B2B Marketing Exchange team ends the conference with the Killer Content Awards, focusing on the best content in B2B! The campaign achieved a remarkable 72% conversion rate for meetings booked with sales, along with over 50,000 impressions of the music videos on LinkedIn. Curious on what you missed last year?

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Outgrow

JULY 12, 2022

Saksham Sharda : The city in which the best kiss of your life happened? You can actually embed PowerPoints on a website, through microsites. We do animated headers for our microsites. You can use it as I mentioned on microsites, embed interactive content on your website. Saksham Sharda : Okay. Fill in the blank.

Work Management 52

Work Management Marketing Management Product Planning 52