markempa

MAY 30, 2017

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. The only measure that we have of the health of our email database is, did the email bounce: yes or no? But that’s like saying, I’ve got 10.

Linkedin 297

Linkedin Research Studies B2B 297

Oktopost

OCTOBER 28, 2022

Between native social dashboards on the individual networks themselves, and the fact that each network measures different KPIs, a digital marketer or social media manager can spend hours trying to track and measure their impact on social media. Understanding your LinkedIn audience from one place. And it just got even better.

Linkedin 62

Linkedin Demographics Work Management Network Marketing 62

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Madison Logic

MARCH 1, 2023

And with 810 million global members, LinkedIn is a critical component of an effective account-based marketing (ABM) strategy. LinkedIn Ads Campaign Manager allows you to target professional traits such as job titles, company names, industry type, or by professional or personal interests with just a few clicks.

Linkedin 52

Linkedin Marketing Budget Account Based Marketing Multi-Channel 52

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Paid Content 103

Paid Content Linkedin Social Media Top of Funnel 103

Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others. That, in a nutshell, is Social Selling.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Oktopost

SEPTEMBER 28, 2020

LinkedIn has exploded. So when it comes to publishing on LinkedIn, what can marketers do better to pump life back into their LinkedIn presence? Or Follow Oktopost on LinkedIn , Twitter and Facebook for episodes delivered right to your social media feed. Keep KPIs and measurement of social media simple.

Linkedin 107

Linkedin B2B Thought Leadership Thought Leadership Paid Search Agency 107

Oktopost

APRIL 2, 2021

LinkedIn is known worldwide as the professional social media platform, where individuals and businesses can network and connect. LinkedIn’s impressive user list of over 30 million companies is a target-rich environment for savvy marketers. What is LinkedIn Analytics? Where to Find Your LinkedIn Analytics.

Linkedin 78

Linkedin Analytics B2B Marketing CTR 78

Adobe Experience Cloud Blog

JULY 22, 2021

Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. LinkedIn Ads have proven to be a powerful tool for B2B marketers. LinkedIn Ads have proven to be a powerful tool for B2B marketers. Measuring B2B Marketing Performance. And that’s how we know LinkedIn rocks.

Linkedin 80

Linkedin Paid Search Agency Sales Management ROI 80

KoMarketing Associates

DECEMBER 6, 2016

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. Why or why not? “A

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

Sprout Social

JANUARY 9, 2017

Knowing the best times to post on social media is even more challenging. Managing multiple accounts makes it hard to know the best times to publish on social media. Why You Should Know the Best Times to Post on Social Media. Managing multiple accounts makes it hard to know the best times to publish on social media.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Madison Logic

SEPTEMBER 14, 2023

LinkedIn is a B2B marketing powerhouse, but it’s also a core pillar in a more effective ABM. This comprehensive and unified data-driven approach accelerates the sales pipeline and helps convert your best accounts faster. ABM campaigns often fail to meet goals because you’re going after the wrong audience.

Multi-Channel 52

Multi-Channel Top of Funnel Account Based Marketing Advertising Channels 52

Madison Logic

MARCH 14, 2023

We’ve been talking a lot about LinkedIn lately – and for good reason. Our joint virtual event with LinkedIn dives deeper into the integration and provides a clear roadmap for implementing a multi-channel approach that takes your ABM strategy to the next level.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Directive Agency

APRIL 21, 2022

The Best B2B LinkedIn Strategy for SaaS Brands. Facebook Ads gets all the attention for B2C brands, but LinkedIn is the powerhouse platform for B2B brands when it comes to every kind of marketing. And while LinkedIn is great for all B2B brands, it’s invaluable for SaaS companies. . Why “B2B” Needs to Be Reframed .

Paid Content 52

Paid Content Linkedin Brand Identity Branding 52

Webbiquity

APRIL 4, 2023

All four behavioral drivers can exist on any platform, but users have figured out which platforms best serve each. Learning : YouTube (used by 66% of adults according to a study we fielded in February 2023), Reddit (used by 11%), and LinkedIn (used by 14%) are primarily associated with finding information.

Social Media 260

Social Media Media Youtube Advertising Mediums 260

Webbiquity

JUNE 20, 2023

In this regard, they are often the best kind of material to use when making a video ad. Furthermore, you can use testimonials to highlight the measurable outcomes and tangible results your customers have achieved with your solution. LinkedIn Live videos appeal to business users on the most popular professional social network.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Oktopost

AUGUST 4, 2020

Let’s face it, finding out you went viral on LinkedIn is exciting. I had a whole campaign dedicated to curated content to see which content topics in the industry may resonate best with our audience. I take that back…it’s super exciting. That, my friends, is a whole new level of thrilling.

Viral Marketing 136

Viral Marketing Linkedin Ideal Customer Profiles Social Media 136

Buffer

NOVEMBER 24, 2020

And today, I’m excited to announce our latest feature: Analytics for LinkedIn Pages! Buffer’s social media analytics and reporting solution If you have been using Buffer for your social media planning and scheduling but not measurement and reporting, I think you’ll be thrilled to try our analytics. Is there a post type (e.g.

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. From LinkedIn’s professional networking to Instagram’s visual appeal, understanding the unique offerings empowers you to make the right choices.

Social Networks 179

Social Networks Business Work Management Social Media 179

Lake One

JULY 1, 2020

LinkedIn is one of the popular social networks right now. Here’s what you need to know to launch a LinkedIn account based marketing strategy. Why Use LinkedIn for Account Based Marketing. Why Use LinkedIn for Account Based Marketing. Unique amongst all other social networks, LinkedIn is purely business-related.

Account Based Marketing 67

Account Based Marketing Linkedin Marketing & Strategy Marketing Strategy 67

SmartBug Media

DECEMBER 9, 2019

Manufacturing has a lifespan that few industries can measure up to, and over time, as processes and technology evolved, so did the industrial buying process. To find new buyers, make connections, and increase sales, here are seven ways manufacturing companies should use LinkedIn to reach new buyers: 1. Create a Prospect Database.

Linkedin 81

Linkedin Paid Search Agency Companies B2B Sales 81

Webbiquity

JULY 19, 2022

Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Lagging indicators are measurable values of a business’s intended goals or objectives, such as sales growth, customer retention, and profitability. Guest post by Ron Stefanski.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Metadata

OCTOBER 6, 2021

And targeting your audience with paid social media campaigns is one of the best ways to do that. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? Which images work best? It’s best to look at this when you’re experimenting with several ads, creative, etc.,

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Integrated B2B

MAY 22, 2020

There is no doubt that LinkedIn is the most successful social media channel for B2B marketing. In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Integrated B2B

MAY 22, 2020

There is no doubt that LinkedIn is the most successful social media channel for B2B marketing. In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn preconized that it accelerated its product roadmap to allow businesses to connect with their online communities. LinkedIn Virtual Events.

Linkedin 64

Linkedin Features Broadcasting Communities 64

Scoop.it

DECEMBER 9, 2021

A LinkedIn profile page is similar to resumes. How Important is LinkedIn To Business and Employment. LinkedIn boasts 756 million users, 2 million posts every day, and a reputation as the most trusted social platform in the world, according to Business Insider. Why Should You Optimize Your LinkedIn Profile.

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

Madison Logic

MAY 3, 2022

Today we’re excited to announce Journey Acceleration with LinkedIn, which empowers you to activate the same target account lists across all your media channels, including LinkedIn. Identify and Prioritize Your Target Accounts for LinkedIn. You can keep a consistent message across your channels with your best accounts.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Linkedin 52

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. Using hashtags on LinkedIn.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

Martech

APRIL 2, 2024

Building brand credibility on LinkedIn B2B influencer marketing has exploded on LinkedIn. Like other social media sites, LinkedIn attracts professionals from various industries. Like other social media sites, LinkedIn attracts professionals from various industries. The best way to capitalize on UGC is to amplify it.

B2B Marketing 120

B2B Marketing B2B Planning B2B Thought Leadership 120

Webbiquity

APRIL 23, 2024

This post delves into ways to make sure your email campaigns bring the best results. One of the best sources for B2B email marketing is to get emails from LinkedIn Sales Navigato r because the users regularly update their data there. Here are eight strategies to optimize your email marketing efforts and maximize your ROI.

ROI 149

ROI Email Marketing B2B Marketing Marketing Automation Services 149

Vision Edge Marketing

OCTOBER 25, 2022

Planning an integrated initiative comprised of email, press and influencer outreach, and advertising on LinkedIn to support the launch and adoption of a new product. . This list included names, titles, company, email and LinkedIn addresses, and phone numbers. Activities. They executed two activities. More arrows with more weight.

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

The Forward Observer

MARCH 1, 2024

However, with the explosion of social media and content marketing, many organizations still struggle to know which channels to invest in and how to maximize their impact. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Metadata

JUNE 10, 2021

San Francisco – June 10, 2021 – Metadata.io, the first demand generation platform for B2B Marketers, today announced that LinkedIn Conversation Ads is an available ad format in their platform. As a certified LinkedIn Marketing Partner, Metadata was one of the first to expand their integration to include this new ad format.

Demand Generation 52

Demand Generation Marketing Automation Services Linkedin Demand 52

Content Standard

SEPTEMBER 19, 2019

These are some common LinkedIn ad budget questions your boss or clients will want answers to. For B2B marketers, LinkedIn is a powerful tool to reach decision-makers and generate business leads. Those same marketers report that 80 percent of their leads come from LinkedIn—so, clearly, it works. What are you trying to achieve?

Cost Per Click 81

Cost Per Click Budget Programs Spending Linkedin 81

Directive Agency

FEBRUARY 28, 2022

With customer generation at the forefront of B2B SaaS goals, it’s pertinent for Marketing to work with Sales to create the best environment for successful paid media strategies. Having said that, LinkedIn Ads usually perform the strongest for B2B lead generation and will be our focus for this piece. Shared Goal Setting.

Paid Search Agency 52

Paid Search Agency Lead Ranking Linkedin Marketing Qualified Leads 52

The Point

FEBRUARY 28, 2023

By some measures, that may add up to $15 billion of unspent marketing budget every year in the US alone. Here’s what we believe makes a difference: * Understand the requirements for reimbursement and how you’ll be expected to measure success. What content assets or other calls to action (CTAs) have worked best in the past?

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147