Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Test" should be the mantra, so companies can figure out what works best for them. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Test” should be the mantra, so companies can figure out what works best for them. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 30, 2008

Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Good Lists - There are lots of sources for lists out there, and the best solution is to pay for the better product. The best lists we've seen for the money are from Jigsaw hands down. Plan targeted campaigns.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 15, 2008

Then set up a Twitter , Facebook and/or LinkedIn page—whatever makes sense for your audience. While rallying the troops to help is the best way to develop the content make such a program successful, I advocate a full time hire whose main responsibility is success of your social media efforts. Otherwise, it will be the lowest priority.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

OCTOBER 3, 2010

As a result, we've got licenses with Jigsaw , OneSource and NetProspex , and we use LinkedIn and other contact discovery services. What features, tips and best practices can you share? With over 30 clients running their appointment setting programs through us, having volumes of accurate contact names is essential to our business.

Jigsaw 100

Jigsaw Product Marketing Management Salesforce.com 100

Smashmouth Marketing

JULY 6, 2010

The best content is clear, concise and compelling, creating a bond and a relationship with the reader. A few days ago someone in a sales group on LinkedIn posed this question: "Love reading and participating in this group, but I could not help noticing all the blatant spelling errors in our posts. You betcha.

Impressions 100

Impressions Demand Content Marketing Content 100

Smashmouth Marketing

AUGUST 18, 2010

Building a performing team of appointment setters, as a business or a function of inside sales, requires best practices, tips and tricks -- and most of all -- discipline. Run a training class on LinkedIn tips and tricks. Maintain best practices, but give your team the freedom to work in their comfort zone.

Jigsaw 100

Jigsaw B2B B2B Sales Class 100

Smashmouth Marketing

JULY 1, 2010

Testimonials and referrals (word-of-mouth marketing) is one of the best -- if not the greatest -- source of new prospects for most companies. I've loaded Salesforce, LinkedIn and even a link to my presentations should I meet a prospect on the road.). Is this Sales 2.0? Have you bought an iPhone 4? What do you think of the changes?

Lead Ranking 100

Lead Ranking Marketing Qualified Leads WOM Word of Mouth 100

Smashmouth Marketing

DECEMBER 21, 2008

Then set up a Twitter , Facebook and/or LinkedIn page—whatever makes sense for your audience. While rallying the troops to help is the best way to develop the content make such a program successful, I advocate a full time hire whose main responsibility is success of your social media efforts. Otherwise, it will be the lowest priority.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

OCTOBER 8, 2009

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin, you can almost get your word out through those channels as opposed to the standard techniques. Besides, we all know from experience that the best campaigns engage prospects over time, with multiple media.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin you can almost get your word out through those channels as opposed to the standard techniques. Besides, we all know from experience that the best campaigns engage prospects over time with multiple media.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

MAY 1, 2009

is all about moving the company into the land of greater possibility where best practice methodology merges with better technology to create more customer value, to drive up productivity and to accelerate the sales cycle. I know a salesperson who exclusively relies on Linkedin for finding prospects. conference? Gerhard : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

is all about moving the company into the land of greater possibility where best practice methodology merges with better technology to create more customer value, to drive up productivity and to accelerate the sales cycle. I know a salesperson who exclusively relies on Linkedin for finding prospects. conference? Gerhard : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 19, 2009

But here are two ideas: Personalize your LinkedIn profile to include information that is interesting and valuable to your prospects and customers, such as customer projects that are generating measurable results with your offering. or “Cold Calling 2.0” - yields the best results. Anneke: You ARE stealing my thunder, Mike!

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

MAY 7, 2009

But here are two ideas: Personalize your LinkedIn profile to include information that is interesting and valuable to your prospects and customers, such as customer projects that are generating measurable results with your offering. or “Cold Calling 2.0” - yields the best results. Anneke : You ARE stealing my thunder, Mike!

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

SEPTEMBER 23, 2009

amberjwallace : RT @juliepower : Best viral marketing campaigns by b2b and b2c from Sherpa [link]. jepc : Genoo chose not to blog, but to create microsite [link] & promote it in their own LinkedIn Group #sherpab2b09. TJMcCue : RT @ MarketingSherpa The 5 levers for improving lead-gen performance: [link] #sherpab2b09. 19%-44% CTR.

Microsite 100

Microsite Landing Pages CTR Lead Gen 100

Smashmouth Marketing

SEPTEMBER 23, 2009

19%-44% CTR. sherpab2b09 mvolpe : I disagree!!! damphoux : @repcor most interesting part of the conference is listening to the ambient conversations next to the camera during breaks ;) #sherpab2b09 repcor : Going to turn off the lifestream for a few.

Lead Gen 100

Lead Gen Microsite Landing Pages CTR 100