Paul Gillin

OCTOBER 5, 2011

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

MAY 27, 2010

Essential Utility Spiceworks represents the best of what B2B communities can accomplish. Those early outposts looked little like the Facebooks and LinkedIns of today, though. There’s even a long-running thread called “What Is the Funniest Thing A User Has Asked You?&# Maskin refers to himself as “Mr.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. Use a unique tracking code with each promotion and make sure to use a different code for Facebook, Twitter, LinkedIn and e-mail. AcmeForum ).

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JUNE 9, 2010

Those early online outposts looked little like the Facebooks and LinkedIns of today, though. TopCoder , a contract software developer that hosts programming competitions and licenses the best solutions to commercial customers, applies an elaborate algorithm to the code submitted by its members to compute the quality of their work.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

MARCH 24, 2011

This is a great chance to take a snapshot of best practices in the field, and I was struck by this year’s entries in the corporate blog category. It’s clear to me that the best B2B companies are taking their blogging to the next level. 27 of the PDF). 27 of the PDF). That’s another great idea.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

JUNE 9, 2011

In the computer industry, which is what I know best, $1 to $1.50 There are several large groups of freelancers on LinkedIn, including The Freelance Writers Connection with 5,600 members. Paying within two weeks, rather than the corporate-mandated 60 days, will make you their best friend. Search for others.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

JUNE 24, 2010

The best way to select relevant metrics is to work backwards. This same approach may also be applied to finding the value of Facebook fans, LinkedIn connections, SlideShare followers and the like. Start with sales trends, match them to Web activity and look for the metrics that correlate most closely. End sidebar.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

FEBRUARY 27, 2013

They feel the best way to be right is to demean people who disagree with them.” I like the way Shel Israel phrased it: “It seems to me that that people on social networks were adversely in?uenced uenced by the…recent presidential campaign.

Social Media 50

Social Media Media Facebook Social Networks 50