Marketing Craftmanship

JANUARY 10, 2015

Two-thirds of the largest hedge funds have a LinkedIn presence, but only 10 of those funds post any meaningful content on that social media site. Harness the market reach of LinkedIn. LinkedIn has become an important due diligence tool for investors, intermediaries and the press. Very few funds have Twitter accounts.

Practices 100

Practices Planning Enterprise Management Transparency 100

Marketing Craftmanship

JULY 10, 2023

To showcase their credentials, every client-facing employee should maintain a complete and up-to-date biographical profile on the company’s website and on LinkedIn. Employees who possess the firm’s intellectual capital should play an active role in generating relevant content that can keep the firm in play.

B2B Sales 130

B2B Sales Cross-Selling Work Management B2B 130

Marketing Craftmanship

MAY 13, 2020

The sales team rationalizes the significant investment of time and expense for these events by claiming the company “would be conspicuous by its absence,” or that they are a cost-effective way to meet face to face with many of the best clients. Beyond adjusting your tactics, consider how the COVID-19 pandemic will affect personal values.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Marketing Craftmanship

FEBRUARY 13, 2015

Harness the market reach of LinkedIn. LinkedIn has become an important due diligence tool for investors, intermediaries and the financial press. Most hedge funds understand this, and either provide a very basic firm profile, and / or allow its employees to post their personal profiles on LinkedIn.

Transparency 100

Transparency Thought Leadership Planning Enterprise Management 100

Marketing Craftmanship

JULY 12, 2012

LinkedIn is the most popular social media site among Fortune 500 CEOs, with 26% on the network, compared to just 20.15% of the U.S. Of that group, ten Fortune 500 CEOs have more than 500 LinkedIn connections, while 36 CEOs have 1 LinkedIn connection or none. In comparison, more than 50% of the U.S. general public.

PR 100

PR Social Media Linkedin Comparison 100

Marketing Craftmanship

AUGUST 29, 2017

For starters, they should be published on LinkedIn, both on your personal profile (as a long-form blog post like this one), and as an “Update” on your firm’s corporate LinkedIn page. Another way to increase readership of your blog is by re-purposing its content, in whole or part, in places where it’s likely to be seen.

Ideal Customer Profiles 100

Ideal Customer Profiles Opinions Linkedin ROI 100

Marketing Craftmanship

AUGUST 31, 2018

PROCESS CONSISTENCY — B2B firms often start out with the best intentions to communicate regularly with target audiences, but lose momentum for two reasons: they’ve not assigned adequate resources, or they are not truly committed to the program. Senior management must make CRM discipline a priority.

Work Management 100

Work Management Marketing Management Marketing Automation Services CRM 100