Crimson Marketing

SEPTEMBER 17, 2013

Sometimes LinkedIn gets put on the backburner, with more focus allotted to other social media networks like Facebook and Twitter. But when it comes to B2B marketing LinkedIn can be your most valuable resource. No other social platform allows you to find leads, share content and drive traffic as effectively as LinkedIn.

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

APRIL 30, 2013

Sometimes its hard to know where the best conversations and interactions are happening. ” And I couldn’t agree more. . “LinkedIn is a great resource for B2B marketers because the website gives brands the chance to connect with potential clients through various groups.” ” And I couldn’t agree more.

Linkedin 100

Linkedin Tips Generation Leads 100

Crimson Marketing

JANUARY 21, 2015

In this Moneyball for Marketing podcast, Shafqat shares case studies, best practices and technology tips from both the B2C and B2B content marketing ecospheres. Shafqat shows how to localize content, acknowledges the importance of global brand consistency, and identifies the two key areas of consistency governance in corporate marketing.

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100

Crimson Marketing

JULY 11, 2013

Google+ is absolutely one of the best social media networks available to you. A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. Google+ is far ahead of Twitter, and light years ahead of LinkedIn.

Google 100

Google Marketing Mix Social Networks Social Media 100

Crimson Marketing

AUGUST 4, 2015

For instance, LinkedIn ads let you target buyers based on job function, seniority, industry, and geography, so you don’t waste money or effort spreading blanket messages to audiences outside your target market. You need human brainpower looking at and analyzing your data to get the best results. Image: Courtesy of Photobucket.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

OCTOBER 15, 2015

Today, platforms like Twitter and LinkedIn allow marketers to target ads and collect prospect data which have turned social into a more bottom-of-the-funnel direct response channel. B2B companies should focus more on LinkedIn, Twitter and Facebook, while B2C companies are better served on Instagram and Pinterest. . ” 13.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

AUGUST 17, 2015

In this episode of Moneyball for Marketing, David shares instructive tips on martech tools, best practices and team management that will help you achieve your revenue goals: Do the math : David breaks down the importance of establishing clear metrics all the way through the funnel, and keeping nurture paths simple.

Enterprise Management 100

Enterprise Management CMO Peer-to-peer Organization 100