Chris Koch

NOVEMBER 12, 2010

PR schedules interviews between the subject matter experts and the influencers and tries to influence the interaction to put the company and its offerings in the best light. Make sure they have business profiles on the different networks (LinkedIn, Facebook, etc.). Gatekeeper. Encourage them to blog. Is the era of PR over?

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

APRIL 2, 2010

Hey, it was the best thing we came up with at the meeting, so why wouldn’t customers like it, too!?). Twitter , LinkedIn, etc. Tags: Blogging Customer Relationships Social Media B2B marketing Business LinkedIn marketing Subject matter expert Technology Thought Leadership Twitter. Where are thepeople and the stories?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Marketing Budget Thought Leadership 100

Chris Koch

JUNE 26, 2009

But his personal presence in social media is based on sharing best practices in B2B and social media generally—there’s nary a mention of his company or his day job. One of the best ways to start is with RSS. The best way to figure out how to use Tweetdeck is to hover your mouse over the image that comes with each tweet you receive.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. In HP’s case, it was CARE, the aid relief organization. Let them win stuff. HDS also did something cool.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. In HP’s case, it was CARE, the aid relief organization. Let them win stuff. HDS also did something cool.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

JANUARY 21, 2011

It has made those little pictures and bios at the end of white papers seem inadequate when compared to the wealth of information we can see about people on such social media channels as LinkedIn and Twitter. All of the best blogs are personal. Buyers have higher expectations for intimacy. The brand comes first, not the people.

Social Media 100

Social Media Budget Programs Paper Stats 100

Chris Koch

JULY 10, 2009

in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.) Now that may be due in part to the fact that most B2B marketers have only recently begun using Web 2.0 for at least that long. I don’t think so.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100