ANNUITAS

FEBRUARY 4, 2016

It is time to revamp your resume, clean up your LinkedIn and Social sites, and start looking for that summer internship. It is audition time, and after years in a classroom, you need to find out if you have what it takes to make it outside the walls of campus and to understand what types of work and environments are the best fit for you.

Peer-to-peer 100

Peer-to-peer Marketing Automation Services Paid Search Agency Case Study 100

ANNUITAS

AUGUST 11, 2015

I even used one of the best scenes from Monty Python’s Holy Grail to describe the marketing bridge of death. Follow Michael on Twitter ( @BrennerMichael ), LinkedIn , Facebook and Google+ and Subscribe to B2B Marketing Isider by email. So I am more than a little excited about John Cleese keynoting Content Marketing World 2015.

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

ANNUITAS

JULY 30, 2015

Use the marketing automation community to learn all you can about your platform when you’re not busy keeping up with buzz words, new terminology and best practices. To find a user group near you, just check out the various communities via the provider sites or even LinkedIn groups. How to determine the best models?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

ANNUITAS

MARCH 29, 2016

The best part about R is that it’s free. The professors are knowledgeable, the lectures are in-depth, the projects are relevant, and best of all it’s free (unless you want to pay for the certification of completion for your LinkedIn page). Put all the dates in a dataset in the same format. How Do I Implement R?

De-duplication 70

De-duplication Statistics Blogger Course 70

ANNUITAS

MAY 6, 2014

You probably already know by the volume of recruiters contacting you on LinkedIn that there is a shortage of talented marketing professionals. Best of all, the employee didn’t have to struggle or do it all on their own, they are guided. So finding, developing and holding on to your marketing talent should be a top priority.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Work Management Marketing Management 100

ANNUITAS

JUNE 26, 2014

Erika Goldwater’s post earlier this week got me thinking about events, that love-it-or-hate-it way that so many of us choose to network with colleagues and peers, learn about industry trends and best practices, generate leads for our business or build our brand presence. Connect with them on LinkedIn in advance of the show.

Peer-to-peer 100

Peer-to-peer Demand Generation Agencies Demand Generation Conference 100

ANNUITAS

AUGUST 4, 2015

Maybe they learn of best practices from LinkedIn groups or narrow their selection sets via vendor web sites. Things happen, people are busy and re-delivery of the same content will only get you so far. At different stages of the buying cycle, buyers look to different sources for information.

Content Marketing 100

Content Marketing Buyer Personas Buying Cycle Demand Generation 100

ANNUITAS

APRIL 12, 2016

Truly strategic Account-Based Marketing folds account-based considerations into the development of a content strategy, which is what will best fuel your inbound marketing efforts. The best technologies fail without a solid Demand Process strategy to drive them. This post first ran March 31, 2016 in LinkedIn.

Account Based Marketing 100

Account Based Marketing Work Management Paid Search Agency Marketing Automation Services 100

ANNUITAS

JULY 14, 2016

The event, hosted by B2B Marketing , was a one-day event that delivered multiple sessions focused on best practices on everything from content, measurement, demand generation and Account-Based Marketing (ABM) strategies. A few weeks ago I had the privilege and opportunity to deliver the closing keynote for the B2B Summit in London.

Top of Funnel 100

Top of Funnel Account Based Marketing Demand Generation Agencies B2B Sales 100